{"id":12929,"date":"2017-06-30T11:05:32","date_gmt":"2017-06-30T10:05:32","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=12929\/"},"modified":"2017-06-30T11:05:32","modified_gmt":"2017-06-30T10:05:32","slug":"export-game-au-tarmac-anime-par-grex-ou-comment-apprehender-par-le-jeu-les-challenges-du-developpement-a-linternational","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/export-game-au-tarmac-anime-par-grex-ou-comment-apprehender-par-le-jeu-les-challenges-du-developpement-a-linternational\/","title":{"rendered":"\u00ab Export Game \u00bb au Tarmac anim\u00e9 par @Grex, ou comment appr\u00e9hender par le jeu les challenges du d\u00e9veloppement \u00e0 l\u2019international\u2026"},"content":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime;][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text]<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-12940 size-medium\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/06\/export-game-grex-tarmac-developpment-a-l-international-600x400.png\" alt=\"\" width=\"600\" height=\"400\" \/>Le 28 juin dernier, Amandine Bastien et Catherine Andr\u00e9, toutes deux expertes dans l\u2019accompagnement \u00e0 l\u2019international au sein de <a href=\"http:\/\/www.grex.fr\/\">Grex<\/a>, co-animaient au Tarmac un \u00ab\u00a0serious game\u00a0\u00bb 100% maison pour sensibiliser de mani\u00e8re ludique les startups \u00e0 vocation internationale aux challenges qui les attendent.<br \/>\nLe principe est simple\u00a0: pendant pr\u00e8s de 3 heures, 3 \u00e9quipes repr\u00e9sentant des entreprises fictives partent \u00e0 la conqu\u00eate de nouveaux march\u00e9s \u00e0 l\u2019international au cours d\u2019un jeu plateau.<br \/>\nA la disposition de chaque \u00e9quipe\u00a0:<\/p>\n<ul>\n<li>des ressources (marketing, r\u00e8glementaires et financi\u00e8res),<\/li>\n<li>des modes d\u2019entr\u00e9e sur le march\u00e9, plus ou moins consommateurs de ressources (de la vente directe \u00e0 l\u2019implantation en passant par l\u2019agent ou le distributeur),<\/li>\n<li>et des moyens d\u2019augmenter les dites-ressources \u2026 moyennant r\u00e9tribution (subventions, pr\u00eat bancaire, formations et expertises, \u00e9tudes de march\u00e9).<\/li>\n<\/ul>\n<p>En trois ann\u00e9es d\u2019exercice fiscal (ramen\u00e9es \u00e0 3 tours de jeu de 20 min), les \u00e9quipes ont bataill\u00e9 pour d\u00e9finir leur strat\u00e9gie (quel pays, avec quels moyens et quel niveau de risque \u2026), se donner les moyens de les atteindre en augmentant progressivement leurs ressources, et v\u00e9rifier sur le terrain la pertinence de leurs choix (march\u00e9 conquis ou non\u00a0!). Au final, avec des strat\u00e9gies et des moyens mobilis\u00e9s totalement diff\u00e9rents, toutes ont r\u00e9ussi \u00e0 conqu\u00e9rir et p\u00e9renniser une activit\u00e9 \u00e0 l\u2019international, en confrontant l\u2019impact diff\u00e9rentiel de leurs choix par rapport aux r\u00e9sultats des autres \u00e9quipes.<\/p>\n<h4>D\u00e9veloppement \u00e0 l&rsquo;international : bien se pr\u00e9parer en amont et prioriser ses actions<\/h4>\n<p>Surtout, entre chaque tour de jeu, et pour relier les probl\u00e9matiques v\u00e9cues autour du plateau avec les v\u00e9ritables challenges qui les attendent, Amandine et Catherine ont su amener, par un apport tr\u00e8s concret et d\u00e9cisif, les cl\u00e9s d\u2019une conqu\u00eate r\u00e9ussie des march\u00e9s internationaux.<br \/>\nDe la priorisation des actions au management des ressources humaines et financi\u00e8res en passant par les <strong>contraintes r\u00e8glementaires li\u00e9es \u00e0 l\u2019export<\/strong> (DAU, code douanier, incoterms \u2026) ou les dispositifs mobilisables (A3P, Id\u00e9clic, CIE \u2026), les startupers pr\u00e9sents ont pu r\u00e9ellement toucher du doigt (cartes et d\u00e9s en main) la n\u00e9cessit\u00e9 de bien se pr\u00e9parer et d\u2019avoir les reins suffisamment solides pour d\u00e9marrer \u00e0 l\u2019international. Car si le ROI moyen d\u2019un lancement commercial en France est de l\u2019ordre d\u2019une ann\u00e9e, il ne faut pas oublier qu\u2019\u00e0 l\u2019international, on est plut\u00f4t sur un ROI \u00e0 3 ans qui ne donne pas trop droit \u00e0 l\u2019erreur \u2026<br \/>\nBref, un exercice \u00e0 consommer sans mod\u00e9ration et un bon r\u00e9flexe quand on veut se lancer en toute s\u00e9curit\u00e9 \u00e0 l\u2019international\u00a0: commencer par faire un petit tour \u00e0 <a href=\"http:\/\/www.grex.fr\/\">Grex <\/a>\u2026[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime;][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; width=\u00a0\u00bb1\/3&Prime; tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb12943&Prime; alignment=\u00a0\u00bb\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb img_link_large=\u00a0\u00bbyes\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; width=\u00a0\u00bb1\/3&Prime; tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb12938&Prime; alignment=\u00a0\u00bb\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb img_link_large=\u00a0\u00bbyes\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; width=\u00a0\u00bb1\/3&Prime; tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb12939&Prime; alignment=\u00a0\u00bb\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb img_link_large=\u00a0\u00bbyes\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime;][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text]Le 28 juin dernier, Amandine Bastien et Catherine Andr\u00e9, toutes deux expertes dans l\u2019accompagnement \u00e0 l\u2019international au sein de Grex, co-animaient au Tarmac un \u00ab\u00a0serious game\u00a0\u00bb 100% maison pour sensibiliser de mani\u00e8re ludique les startups \u00e0 vocation internationale aux challenges qui les [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,41],"tags":[],"class_list":["post-12929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-entrepreneur-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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