{"id":13393,"date":"2017-09-14T16:42:56","date_gmt":"2017-09-14T15:42:56","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=13393\/"},"modified":"2017-09-14T16:42:56","modified_gmt":"2017-09-14T15:42:56","slug":"boite-a-outil-marketing-connaitre-champ-concurrentiel-preparer-argumentaire-commercial","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/boite-a-outil-marketing-connaitre-champ-concurrentiel-preparer-argumentaire-commercial\/","title":{"rendered":"Boite \u00e0 outil marketing : conna\u00eetre son champ concurrentiel pour pr\u00e9parer son argumentaire commercial"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-13417\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-champ-concurrentiel-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-champ-concurrentiel-300x225.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-champ-concurrentiel-768x576.png 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-champ-concurrentiel.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Parce qu\u2019on ne peut pas vendre sans argumentaire commercial, qu\u2019on ne peut faire d\u2019argumentaire commercial sans connaitre ses avantages concurrentiels, et qu\u2019on ne peut les d\u00e9finir sans avoir analys\u00e9 sa concurrence, le 1<sup>er<\/sup> atelier du cycle marketing Tarmac \u00e9tait consacr\u00e9 \u00e0 aider les startups \u00e0 mieux conna\u00eetre leur terrain de jeux. Contre qui je me bats\u00a0? Qui sont mes concurrents\u00a0? Quelles sont leurs caract\u00e9ristiques (taille, CA, place sur le march\u00e9 \u2026)\u00a0? \u00a0Quels sont les facteurs de cl\u00e9 de succ\u00e8s sur mon march\u00e9\u00a0? Comment mes concurrents sont-ils positionn\u00e9s sur ces facteurs cl\u00e9s, crois\u00e9s par deux en fonction de leur pertinence\u00a0?<br \/>\n<img decoding=\"async\" class=\"size-thumbnail wp-image-13418 alignright\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-sylvie-humbert-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-sylvie-humbert-300x225.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-sylvie-humbert-768x576.png 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/09\/boite-outil-startup_marketing-sylvie-humbert.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Autant de questions sur lesquelles les startups ont planch\u00e9 le 7 septembre dernier, alternant entre brefs apports th\u00e9oriques de et exercices pratiques sur leurs propres projets, sous la houlette de Sylvie Humbert, animatrice de l\u2019atelier. Un exercice auquel tous se sont pr\u00eat\u00e9s volontiers, attendant avec impatience la deuxi\u00e8me \u00e9tape\u00a0: d\u00e9finir son ou ses avantages concurrentiels\u00a0! Et surtout, une v\u00e9ritable occasion de revisiter sa proposition de valeur en travaillant sur ses propres facteurs de diff\u00e9renciation \u2026 Prochain RDV le 14 septembre.<\/p>","protected":false},"excerpt":{"rendered":"<p>Parce qu\u2019on ne peut pas vendre sans argumentaire commercial, qu\u2019on ne peut faire d\u2019argumentaire commercial sans connaitre ses avantages concurrentiels, et qu\u2019on ne peut les d\u00e9finir sans avoir analys\u00e9 sa concurrence, le 1er atelier du cycle marketing Tarmac \u00e9tait consacr\u00e9 \u00e0 aider les startups \u00e0 mieux conna\u00eetre leur terrain de jeux. Contre qui je me [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,44],"tags":[],"class_list":["post-13393","post","type-post","status-publish","format-standard","hentry","category-entrepreneur-competences","category-tarmac-incubator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boite \u00e0 outil marketing : conna\u00eetre son champ concurrentiel pour pr\u00e9parer son argumentaire commercial - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Identifier et qualifier son champ concurrentiel, les facteurs de cl\u00e9s de succ\u00e8s sur son march\u00e9, une \u00e9tape cl\u00e9 pour construire son argumentaire commercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/boite-a-outil-marketing-connaitre-champ-concurrentiel-preparer-argumentaire-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boite \u00e0 outil marketing : conna\u00eetre son champ concurrentiel pour pr\u00e9parer son argumentaire commercial - 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