{"id":28144,"date":"2013-01-09T15:20:00","date_gmt":"2013-01-09T14:20:00","guid":{"rendered":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/"},"modified":"2013-01-09T15:20:00","modified_gmt":"2013-01-09T14:20:00","slug":"22-janvier-formation-la-vente-dune-offre-technologique","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/22-janvier-formation-la-vente-dune-offre-technologique\/","title":{"rendered":"22 janvier  : Formation &quot;La vente d&#039;une offre technologique&quot;"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s1600\/ineov3+(2).jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"200\" src=\"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg\" width=\"155\" \/><\/a><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">Cette formation vous permettra de ma\u00eetriser toutes les \u00e9tapes de la vente d\u2019une offre technologique sp\u00e9cifique, depuis la d\u00e9finition de la cible et la segmentation du march\u00e9 jusqu\u2019\u00e0 la conclusion de la n\u00e9gociation.&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\"><br \/><\/span><b><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">&nbsp;Programme de la formation :&nbsp;<\/span><\/b><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">1. D\u00e9finir ses comptes cibles : segmentation du march\u00e9 et ciblage prioritaire&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">2. Analyse et d\u00e9couverte d\u2019un besoin, identification des facteurs cl\u00e9s de succ\u00e8s.&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">3. Pr\u00e9sentation de son offre, et construction d\u2019un argumentaire&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">4. Traitement des objections et n\u00e9gociation&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\"><br \/><\/span><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\">&nbsp;Votre formateur, <b>Ivan Poinard<\/b>, cumule 25 ans d\u2019exp\u00e9rience dans les m\u00e9tiers du commerce, dont 10 en tant que responsable de comptes ou d\u2019affaires, et 15 en management et pilotage d\u2019\u00e9quipes commerciales. Il est reconnu et r\u00e9f\u00e9renc\u00e9 au sein des principaux incubateurs grenoblois pour accompagner les projets d\u2019entreprenariats r\u00e9gionaux, issus de la recherche scientifique et technique.&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\"><br \/><\/span><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\"><a href=\"https:\/\/www.inovallee.com\/en\/pdf\/formation\/la_vente_dune_offre_technologique.pdf\/\" target=\"_blank\" rel=\"noopener noreferrer\">En savoir plus <\/a>&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif; font-size: x-small;\"><a href=\"mailto:e.becker@inovallee.com?subject=formation%20%22la%20vente%20d'une%20offre%20technologique%22\" target=\"_blank\" rel=\"noopener noreferrer\">Inscription <\/a><\/span><\/p>\n<p><\/div>","protected":false},"excerpt":{"rendered":"<p>Cette formation vous permettra de ma\u00eetriser toutes les \u00e9tapes de la vente d\u2019une offre technologique sp\u00e9cifique, depuis la d\u00e9finition de la cible et la segmentation du march\u00e9 jusqu\u2019\u00e0 la conclusion de la n\u00e9gociation.&nbsp;&nbsp;Programme de la formation :&nbsp;1. D\u00e9finir ses comptes cibles : segmentation du march\u00e9 et ciblage prioritaire&nbsp;2. Analyse et d\u00e9couverte d\u2019un besoin, identification des [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,41],"tags":[],"class_list":["post-28144","post","type-post","status-publish","format-standard","hentry","category-reussir-son-lancement-commercial","category-entrepreneur-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/22-janvier-formation-la-vente-dune-offre-technologique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Cette formation vous permettra de ma\u00eetriser toutes les \u00e9tapes de la vente d\u2019une offre technologique sp\u00e9cifique, depuis la d\u00e9finition de la cible et la segmentation du march\u00e9 jusqu\u2019\u00e0 la conclusion de la n\u00e9gociation.&nbsp;&nbsp;Programme de la formation :&nbsp;1. D\u00e9finir ses comptes cibles : segmentation du march\u00e9 et ciblage prioritaire&nbsp;2. Analyse et d\u00e9couverte d\u2019un besoin, identification des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inovallee.com\/en\/22-janvier-formation-la-vente-dune-offre-technologique\/\" \/>\n<meta property=\"og:site_name\" content=\"inovall\u00e9e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/technopoleinovallee\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-09T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg\" \/>\n<meta name=\"author\" content=\"Inovallee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inovallee\" \/>\n<meta name=\"twitter:site\" content=\"@inovallee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inovallee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/\"},\"author\":{\"name\":\"Inovallee\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/person\\\/a45b15518aad3111b2d61d257a3e023b\"},\"headline\":\"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot;\",\"datePublished\":\"2013-01-09T14:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/\"},\"wordCount\":173,\"publisher\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/-N4rs5-zfRrs\\\/UO6Fok3EjSI\\\/AAAAAAAAF9c\\\/Inl_6jrzoXY\\\/s200\\\/ineov3+(2).jpg\",\"articleSection\":[\"Bizdev et acc\u00e8s au march\u00e9\",\"Entreprendre et d\u00e9velopper ses comp\u00e9tences\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/\",\"name\":\"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/-N4rs5-zfRrs\\\/UO6Fok3EjSI\\\/AAAAAAAAF9c\\\/Inl_6jrzoXY\\\/s200\\\/ineov3+(2).jpg\",\"datePublished\":\"2013-01-09T14:20:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#primaryimage\",\"url\":\"http:\\\/\\\/1.bp.blogspot.com\\\/-N4rs5-zfRrs\\\/UO6Fok3EjSI\\\/AAAAAAAAF9c\\\/Inl_6jrzoXY\\\/s200\\\/ineov3+(2).jpg\",\"contentUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/-N4rs5-zfRrs\\\/UO6Fok3EjSI\\\/AAAAAAAAF9c\\\/Inl_6jrzoXY\\\/s200\\\/ineov3+(2).jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/22-janvier-formation-la-vente-dune-offre-technologique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.inovallee.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#website\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/\",\"name\":\"inovall\u00e9e technopole, Home to software & smart technologies\",\"description\":\"Home to software &amp; smart technologies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.inovallee.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\",\"name\":\"inovall\u00e9e\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/inovallee_2022_GrenobleAlpes.png\",\"contentUrl\":\"https:\\\/\\\/www.inovallee.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/inovallee_2022_GrenobleAlpes.png\",\"width\":945,\"height\":369,\"caption\":\"inovall\u00e9e\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/technopoleinovallee\\\/\",\"https:\\\/\\\/x.com\\\/inovallee\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/inovall-e\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/inovallee?reload=9\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/person\\\/a45b15518aad3111b2d61d257a3e023b\",\"name\":\"Inovallee\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inovallee.com\/en\/22-janvier-formation-la-vente-dune-offre-technologique\/","og_locale":"en_GB","og_type":"article","og_title":"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e","og_description":"Cette formation vous permettra de ma\u00eetriser toutes les \u00e9tapes de la vente d\u2019une offre technologique sp\u00e9cifique, depuis la d\u00e9finition de la cible et la segmentation du march\u00e9 jusqu\u2019\u00e0 la conclusion de la n\u00e9gociation.&nbsp;&nbsp;Programme de la formation :&nbsp;1. D\u00e9finir ses comptes cibles : segmentation du march\u00e9 et ciblage prioritaire&nbsp;2. Analyse et d\u00e9couverte d\u2019un besoin, identification des [&hellip;]","og_url":"https:\/\/www.inovallee.com\/en\/22-janvier-formation-la-vente-dune-offre-technologique\/","og_site_name":"inovall\u00e9e","article_publisher":"https:\/\/www.facebook.com\/technopoleinovallee\/","article_published_time":"2013-01-09T14:20:00+00:00","og_image":[{"url":"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg","type":"","width":"","height":""}],"author":"Inovallee","twitter_card":"summary_large_image","twitter_creator":"@inovallee","twitter_site":"@inovallee","twitter_misc":{"Written by":"Inovallee","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#article","isPartOf":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/"},"author":{"name":"Inovallee","@id":"https:\/\/www.inovallee.com\/#\/schema\/person\/a45b15518aad3111b2d61d257a3e023b"},"headline":"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot;","datePublished":"2013-01-09T14:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/"},"wordCount":173,"publisher":{"@id":"https:\/\/www.inovallee.com\/#organization"},"image":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#primaryimage"},"thumbnailUrl":"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg","articleSection":["Bizdev et acc\u00e8s au march\u00e9","Entreprendre et d\u00e9velopper ses comp\u00e9tences"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/","url":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/","name":"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot; - inovall\u00e9e","isPartOf":{"@id":"https:\/\/www.inovallee.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#primaryimage"},"image":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#primaryimage"},"thumbnailUrl":"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg","datePublished":"2013-01-09T14:20:00+00:00","breadcrumb":{"@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#primaryimage","url":"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg","contentUrl":"http:\/\/1.bp.blogspot.com\/-N4rs5-zfRrs\/UO6Fok3EjSI\/AAAAAAAAF9c\/Inl_6jrzoXY\/s200\/ineov3+(2).jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.inovallee.com\/22-janvier-formation-la-vente-dune-offre-technologique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.inovallee.com\/"},{"@type":"ListItem","position":2,"name":"22 janvier : Formation &quot;La vente d&#039;une offre technologique&quot;"}]},{"@type":"WebSite","@id":"https:\/\/www.inovallee.com\/#website","url":"https:\/\/www.inovallee.com\/","name":"inovall\u00e9e technopole, Home to software & smart technologies","description":"Home to software &amp; smart technologies","publisher":{"@id":"https:\/\/www.inovallee.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inovallee.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.inovallee.com\/#organization","name":"inovall\u00e9e","url":"https:\/\/www.inovallee.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.inovallee.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.inovallee.com\/wp-content\/uploads\/2023\/08\/inovallee_2022_GrenobleAlpes.png","contentUrl":"https:\/\/www.inovallee.com\/wp-content\/uploads\/2023\/08\/inovallee_2022_GrenobleAlpes.png","width":945,"height":369,"caption":"inovall\u00e9e"},"image":{"@id":"https:\/\/www.inovallee.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/technopoleinovallee\/","https:\/\/x.com\/inovallee","https:\/\/www.linkedin.com\/company\/inovall-e\/","https:\/\/www.youtube.com\/user\/inovallee?reload=9"]},{"@type":"Person","@id":"https:\/\/www.inovallee.com\/#\/schema\/person\/a45b15518aad3111b2d61d257a3e023b","name":"Inovallee"}]}},"_links":{"self":[{"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts\/28144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/comments?post=28144"}],"version-history":[{"count":0,"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts\/28144\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/media?parent=28144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/categories?post=28144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/tags?post=28144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}