{"id":38064,"date":"2021-12-09T10:51:53","date_gmt":"2021-12-09T09:51:53","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=38064"},"modified":"2021-12-09T10:51:53","modified_gmt":"2021-12-09T09:51:53","slug":"jeudimerci-leve-1m-e-pour-devenir-le-leader-du-marketing-relationnel","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/jeudimerci-leve-1m-e-pour-devenir-le-leader-du-marketing-relationnel\/","title":{"rendered":"JeudiMerci l\u00e8ve 1M \u20ac pour devenir le leader du marketing relationnel"},"content":{"rendered":"<p><strong>Moins de deux ans apr\u00e8s sa cr\u00e9ation, la plateforme de marketing hybride permettant d\u2019envoyer des cadeaux d\u2019entreprises \u00ab\u00a0aussi simplement qu\u2019un email\u00a0\u00bb, vient de lever un million d\u2019euros aupr\u00e8s de Shapr Venture en lien avec BpiFrance. Son objectif\u00a0? Acc\u00e9l\u00e9rer le d\u00e9veloppement de sa solution pour aller \u00e0 l\u2019international d\u2019ici un an.<\/strong><\/p>\n<p>\u00ab\u00a0Il y a encore six mois, j\u2019\u00e9tais toute seule aux commandes. D\u00e9sormais, nous sommes dix et atteindrons d\u2019ici mars 2022, 16 collaborateurs.\u00a0\u00bb Fond\u00e9e par L\u00e9onie De Verdelhan fin 2019, la plateforme de marketing relationnel hybride on\/offline simplifiant l\u2019envoie de pr\u00e9sents physiques, <a href=\"https:\/\/www.inovallee.com\/en\/jeudimerci-la-plateforme-2-0-qui-veut-transformer-les-cadeaux-professionnels-en-une-source-de-revenus\/\">JeudiMerci<\/a> conna\u00eet une croissance fulgurante. Derni\u00e8re nouveaut\u00e9 en date, la finalisation de sa premi\u00e8re lev\u00e9e de fonds qui est intervenue courant novembre \u00e0 hauteur d\u2019un million d\u2019euros.<\/p>\n<h2><strong>Devenir le leader du marketing relationnel au service des entreprises et de leurs clients<\/strong><\/h2>\n<p>Cette op\u00e9ration r\u00e9alis\u00e9e aupr\u00e8s de Shapr Venture avec la participation de BPI France offre \u00e0 la jeune pousse les moyens de ses ambitions. <em>\u00ab\u00a0Au d\u00e9part, nous \u00e9tions focalis\u00e9s sur l\u2019automatisation des envois de cadeaux physiques par les entreprises \u00e0 leurs clients, prospects, etc.\u00a0\u00bb.<\/em> Au fil du temps, la plateforme s\u2019est \u00e9tay\u00e9e de nouvelles fonctionnalit\u00e9s devenant une v\u00e9ritable plateforme de campagne marketing s\u2019interfa\u00e7ant facilement avec les CRM des entreprises gr\u00e2ce \u00e0 une API ouverte tout en se couplant \u00e0 Zapier, un outil d\u2019automatisation marketing. <em>\u00ab\u00a0Le d\u00e9veloppement de notre outil a \u00e9t\u00e9 fait \u00ab\u00a0from scratch\u00a0\u00bb par cinq d\u00e9veloppeurs en se basant sur des technologies telles que .NET (ndlr. Prononc\u00e9 dot net) et Angular\u00a0\u00bb. Entre temps, une nouvelle version de sa plateforme a \u00e9t\u00e9 \u00e9labor\u00e9e s\u2019adressant aux entreprises de toutes tailles et tous secteurs. Cette lev\u00e9e de fonds s\u2019inscrit dans la continuit\u00e9 de sa strat\u00e9gie de d\u00e9veloppement visant \u00e0 \u00ab\u00a0faire du marketing hybride un levier de croissance pour les entreprises fran\u00e7aises\u00a0\u00bb,<\/em> mais pas que\u00a0! La startup envisage d\u2019exporter sa solution d\u00e8s l\u2019an prochain. <em>\u00ab\u00a0Nous allons commencer par l\u2019Europe du Sud en nous focalisant sur les pays europ\u00e9ens limitrophes\u00a0: l\u2019Espagne, l\u2019Italie et l\u2019Allemagne\u00a0\u00bb.<\/em><\/p>\n<h2><strong>Valoriser les produits made in France et optimiser le marketing digital avec 90% d\u2019ouverture !\u00a0<\/strong><\/h2>\n<p>Avec un catalogue recensant plus de 1000 produits, <a href=\"https:\/\/www.inovallee.com\/en\/les-start-ups-du-tarmac-font-leur-marche-de-noel\/\">JeudiMerci<\/a> propose une exp\u00e9rience misant sur l\u2019\u00e9motionnel dans le parcours client. <em>\u00ab\u00a0Notre plateforme intuitive offre la possibilit\u00e9 d\u2019automatiser les campagnes en quelques clics avec un reporting complet, et ce, tout en \u00e9tant connect\u00e9 au CRM des clients. Il est ainsi possible de cr\u00e9er des sc\u00e9narii optimis\u00e9s, de personnaliser l\u2019ensemble des \u00e9l\u00e9ments envoy\u00e9s\u2026\u00a0\u00bb.<\/em> Tout est pens\u00e9 pour faciliter la vie des entreprises avec des campagnes marketing cibl\u00e9es enregistrant des taux d\u2019ouvertures avoisinant les 90 %. <em>\u00ab\u00a0Notre business mod\u00e8le repose sur un acc\u00e8s freemium et sur abonnement, chaque cadeau physique envoy\u00e9 par l\u2019entreprise \u00e0 ses clients est \u00e0 sa charge\u00a0\u00bb<\/em>. La startup mise \u00e9galement sur des cadeaux originaux et un vaste catalogue comptant plus de 1000 r\u00e9f\u00e9rences, dont les produits sont made in France, principalement artisanaux et soigneusement s\u00e9lectionn\u00e9s aupr\u00e8s d\u2019une vingtaine de fournisseurs.<\/p>\n<h2>500% de croissance et un decollage en pr\u00e9paration<\/h2>\n<p>Et \u00e7a marche\u00a0! Avec 16 clients abonn\u00e9s sur sa plateforme (soit 35 000 cadeaux envoy\u00e9s par an), JeudiMerci enregistre une belle progression. <em>\u00ab\u00a0Nous allons multiplier par cinq notre chiffre d\u2019affaires cette ann\u00e9e et autant en 2022\u00a0\u00bb<\/em>. Disposant d\u2019un bureau commercial \u00e0 Lyon depuis trois mois, la p\u00e9pite, comptant parmi ses clients Contentsquare, Alan ou encore Agicap, va d\u00e9m\u00e9nager courant janvier sur la Presqu\u2019\u00cele scientifique grenobloise dans des locaux plus spacieux et cherche d\u2019ores et d\u00e9j\u00e0 \u00e0 recruter des profils commerciaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>Moins de deux ans apr\u00e8s sa cr\u00e9ation, la plateforme de marketing hybride permettant d\u2019envoyer des cadeaux d\u2019entreprises \u00ab\u00a0aussi simplement qu\u2019un email\u00a0\u00bb, vient de lever un million d\u2019euros aupr\u00e8s de Shapr Venture en lien avec BpiFrance. Son objectif\u00a0? Acc\u00e9l\u00e9rer le d\u00e9veloppement de sa solution pour aller \u00e0 l\u2019international d\u2019ici un an. \u00ab\u00a0Il y a encore six [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":32420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,44],"tags":[571,1029],"class_list":["post-38064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-up-inovallee","category-tarmac-incubator","tag-jeudimerci","tag-levee-de-fonds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JeudiMerci l\u00e8ve 1M \u20ac pour devenir le leader du marketing relationnel - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Moins de deux ans apr\u00e8s sa cr\u00e9ation, JeudiMerci vient de lever un million d\u2019euros aupr\u00e8s de Shapr Venture en lien avec BpiFrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/jeudimerci-leve-1m-e-pour-devenir-le-leader-du-marketing-relationnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JeudiMerci l\u00e8ve 1M \u20ac pour devenir le leader du marketing relationnel - 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