{"id":44658,"date":"2022-10-26T11:53:37","date_gmt":"2022-10-26T09:53:37","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=44658"},"modified":"2022-10-26T14:01:21","modified_gmt":"2022-10-26T12:01:21","slug":"sante-ou-performance-plus-besoin-de-choisir-grace-a-protealpes-et-sa-whey-sans-additif-ni-edulcorant","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/sante-ou-performance-plus-besoin-de-choisir-grace-a-protealpes-et-sa-whey-sans-additif-ni-edulcorant\/","title":{"rendered":"Sant\u00e9 ou performance\u00a0? Plus besoin de choisir gr\u00e2ce \u00e0 Prot\u00e9alpes et sa Whey sans additif ni \u00e9dulcorant."},"content":{"rendered":"<p>Le TARMAC accueille la Startup <strong><a href=\"https:\/\/protealpes.com\/\">Prot\u00e9alpes<\/a><\/strong> et ses deux fondateurs pour soutenir leur d\u00e9veloppement commercial et assurer leur d\u00e9collage !<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/protealpes.com\/\">Prot\u00e9alpes<\/a><\/strong>, c\u2019est une gamme de <strong>compl\u00e9ment alimentaire<\/strong> \u00e0 base de lactos\u00e9rum (Whey) issue d\u2019un lait local de p\u00e2turages de Savoie pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Favoriser la r\u00e9cup\u00e9ration apr\u00e8s l\u2019effort<\/li><li>Optimiser les performances<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 pharmaciens grenoblois au service de la sant\u00e9 et de la performance<\/strong><\/h3>\n\n\n\n<p>Sportifs, globe-trotter et doctorant, <strong>Guillaume Lavastre et Aymeric Mendez <\/strong>ont d\u00e9j\u00e0 vu leur projet \u00e9prouv\u00e9, challeng\u00e9 et salu\u00e9 par de<strong> nombreux prix :<\/strong> prix du jeune entrepreneur du Pepites Ozer de l\u2019universit\u00e9, concours \u00ab Petit Poucet \u00bb qui r\u00e9compense chaque ann\u00e9e les meilleurs initiatives entrepreneuriales port\u00e9es par des \u00e9tudiant\u00b7e\u00b7s et jeunes dipl\u00f4m\u00e9\u00b7e\u00b7s, une aide de la fondation Grenoble INP et ils ont \u00e9t\u00e9 derni\u00e8rement <strong>laur\u00e9ats du R\u00e9seau Entreprendre Is\u00e8re.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"927\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-associes-1024x927.webp\" alt=\"\" class=\"wp-image-44660\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-associes-1024x927.webp 1024w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-associes-300x272.webp 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-associes-768x696.webp 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-associes.webp 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un projet 100% alpin qui a vu le jour\u2026 en Australie&nbsp;!<\/strong><\/h3>\n\n\n\n<p>C\u2019est au cours d\u2019un s\u00e9jour en Australie effectu\u00e9 dans le cadre de leur doctorat que tout a commenc\u00e9. Lors de leurs pratiques sportives, ils c\u00f4toient des Australiens, grands consommateurs de compl\u00e9ments alimentaires. Outre l\u2019int\u00e9r\u00eat nutritionnel ind\u00e9niable, ils se rendent compte qu\u2019il est tr\u00e8s compliqu\u00e9 de trouver ce genre de produits avec des ingr\u00e9dients de qualit\u00e9, et surtout sans additifs.<\/p>\n\n\n\n<p><strong>Edulcorants <\/strong>(comme l\u2019aspartame, le sucralose), <strong>colorants, \u00e9paississants <\/strong>ou encore <strong>nanoparticules<\/strong> (\u00e0 \u00e9tiquetage non obligatoire\u2026) sont monnaie courante. La consommation r\u00e9guli\u00e8re de ces produits peut g\u00e9n\u00e9rer des <strong>probl\u00e8mes de sant\u00e9<\/strong> allant jusqu\u2019\u00e0 la <strong>pathologie <\/strong>(perturbation de la flore intestinale, perturbation endocrinienne, etc.). Par ailleurs, une \u00e9tude rel\u00e8ve qu\u2019en Europe, 15% de ces produits sont contamin\u00e9s par des <strong>st\u00e9ro\u00efdes dopants<\/strong>\u2026 Ils r\u00e9alisent alors que se trouve dans nos montagnes, les Alpes, probablement l\u2019une des<strong> meilleures sources de prot\u00e9ines au monde&nbsp;: le lactos\u00e9rum<\/strong>, la prot\u00e9ine de lait traduite en anglais par le terme <strong>\u00ab&nbsp;Whey&nbsp;\u00bb<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une formule brevet\u00e9e innovante qui permet d\u2019obtenir une poudre sans additif et sans \u00e9dulcorant.<\/strong><\/h3>\n\n\n\n<p>Sans l\u2019emploi d\u2019additifs, obtenir une pr\u00e9paration go\u00fbteuse, pr\u00eate \u00e0 l\u2019emploi et facilement utilisable par le sportif a \u00e9t\u00e9 un gros d\u00e9fi et a n\u00e9cessit\u00e9 <strong>8 mois de R&amp;D<\/strong>.<\/p>\n\n\n\n<p>Un produit <strong>local et de grande qualit\u00e9<\/strong> avec une emprunte carbone minimale gr\u00e2ce \u00e0 leur partenaire&nbsp;: l\u2019union des producteurs de Beaufort. Le Lactos\u00e9rum (connu aussi sous le nom de petit lait) est issu de l\u2019usine Savoie lact\u00e9e&nbsp;qui rassemble des producteurs locaux (pas de g\u00e9ants du lait) r\u00e9pondant \u00e0 un cahier des charges exigeant (cf Beaufort). La pr\u00e9paration se fait enti\u00e8rement sur place permettant ainsi de limiter les interm\u00e9diaires et les transports et de favoriser une <strong>\u00e9conomie circulaire.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"551\" height=\"592\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes_Chaine-Whey.png\" alt=\"\" class=\"wp-image-44661\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes_Chaine-Whey.png 551w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes_Chaine-Whey-279x300.png 279w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n\n\n\n<p>Green touch&nbsp;: une <strong>usine \u00e9co-con\u00e7ue<\/strong> qui permet de r\u00e9utiliser le lactose pour en faire du biogaz et alimenter une partie du b\u00e2timent en \u00e9lectricit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La whey&nbsp;: comment \u00e7a marche&nbsp;?<\/strong><\/h3>\n\n\n\n<p>Le <strong>lactos\u00e9rum<\/strong> b\u00e9n\u00e9ficie d\u2019une composition en acides amin\u00e9s tr\u00e8s avantageuses qui favorisent la <strong>r\u00e9g\u00e9n\u00e9rescence de la fibre musculaire.<\/strong> On comprend vite les b\u00e9n\u00e9fices que cela peut repr\u00e9senter <strong>apr\u00e8s un effort.<\/strong><br>La poudre se dilue dans un liquide et se prend apr\u00e8s l\u2019effort. Elle permet d\u2019<strong>acc\u00e9l\u00e9rer la r\u00e9cup\u00e9ration<\/strong> et d\u2019<strong>optimiser les effets<\/strong> de l\u2019entrainement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le compagnon du sportif<\/strong><\/h3>\n\n\n\n<p>Les produits <strong><a href=\"https:\/\/protealpes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prot\u00e9Alpes<\/a><\/strong> s\u2019adressent en priorit\u00e9 \u00e0 tous les sportifs de force ou d\u2019endurance professionnels ou amateurs (traileur, cycliste, rugbyman, footballeur, etc.).<br>Ils int\u00e9resseront plus largement toute personne fournissant un effort physique, et soucieuse d\u2019optimiser sa r\u00e9cup\u00e9ration : finies les courbatures apr\u00e8s avoir mont\u00e9 les escaliers de la Bastille au pas de course, ou apr\u00e8s avoir d\u00e9m\u00e9nager 20 cartons de livres !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 gammes de produits<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-1024x488.jpg\" alt=\"\" class=\"wp-image-44662\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-1024x488.jpg 1024w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-300x143.jpg 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-768x366.jpg 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-1536x731.jpg 1536w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-scaled.jpg 2048w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2022\/10\/Protealpes-whey-1320x628.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Conditionn\u00e9 sous forme de <strong>sachet,<\/strong> <a href=\"https:\/\/protealpes.com\/\"><strong>Prot\u00e9alpes<\/strong><\/a> ce sont aujourd\u2019hui<strong> 4 parfums et 2 gammes de produits&nbsp;: <\/strong>une classique (avec du sucre complet non raffin\u00e9) et une sans sucre ajout\u00e9 pour les profils diab\u00e9tiques.<\/p>\n\n\n\n<p>Mais nos deux chercheurs ont plus d\u2019une id\u00e9e dans leur besace et de <strong>nouvelles gammes <\/strong>sont en cours d\u2019\u00e9laboration.<\/p>\n\n\n\n<p><strong>O\u00f9 les trouver&nbsp;?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sur leur site internet&nbsp;: https:\/\/protealpes.com\/<\/li><li>En magasin (actuellement dans des magasins de Running)<\/li><li>En salle de sport (ex&nbsp;: Fitness park)<\/li><li>En France, en Suisse, en Belgique et au Luxembourg.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un r\u00e9seau d\u2019ambassadeurs sportifs<\/strong><\/h3>\n\n\n\n<p>Baign\u00e9s dans le milieu sportif, nos deux entrepreneurs ont su s\u2019entourer d\u2019ambassadeurs sportifs qui supportent d\u00e9j\u00e0 ce produit d\u2019un nouveau genre qui r\u00e9pond \u00e0 leurs attentes&nbsp;: des sportifs <strong>professionnels<\/strong>, <strong>individuels<\/strong> (cyclistes, skieurs, traileurs), des <strong>\u00e9quipes<\/strong> (FCG38, GF 38, Br\u00fbleurs de loup\u2026)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prot\u00e9alpes en quelques chiffres&nbsp;?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>2 entrepreneurs couteaux-suisse<\/li><li>15 points de ventes<\/li><li>400 produits vendus\/mois en constante augmentation<\/li><li>Des ambassadeurs&nbsp;: 5 \u00e9quipes professionnelles et 15 sportifs pro<\/li><li>1 di\u00e9t\u00e9ticien nutritionniste partenaire<\/li><\/ul>\n\n\n\n<p>Afin de suivre la cadence des demandes, une personne en production vient de rejoindre l\u2019\u00e9quipe.<\/p>\n\n\n\n<p>Les projets et les challenges ne manquent pas pour <strong><a href=\"https:\/\/protealpes.com\/\">Prot\u00e9alpes<\/a><\/strong> et de belles nouveaut\u00e9s sont \u00e0 pr\u00e9voir en 2023.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le TARMAC accueille la Startup Prot\u00e9alpes et ses deux fondateurs pour soutenir leur d\u00e9veloppement commercial et assurer leur d\u00e9collage ! Prot\u00e9alpes, c\u2019est une gamme de compl\u00e9ment alimentaire \u00e0 base de lactos\u00e9rum (Whey) issue d\u2019un lait local de p\u00e2turages de Savoie pour : Favoriser la r\u00e9cup\u00e9ration apr\u00e8s l\u2019effort Optimiser les performances 2 pharmaciens grenoblois au service [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":44659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,45,44],"tags":[],"class_list":["post-44658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrivees-departs-tarmac","category-startup-tarmac","category-tarmac-incubator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sant\u00e9 ou performance\u00a0? 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