{"id":62409,"date":"2026-01-14T09:45:23","date_gmt":"2026-01-14T08:45:23","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=62409"},"modified":"2026-01-14T09:57:12","modified_gmt":"2026-01-14T08:57:12","slug":"networking-loutil-meconnu-qui-booste-le-chiffre-daffaires-des-entrepreneurs","status":"publish","type":"post","link":"http:\/\/www.inovallee.com\/en\/networking-loutil-meconnu-qui-booste-le-chiffre-daffaires-des-entrepreneurs\/","title":{"rendered":"Networking : l\u2019outil m\u00e9connu qui booste le chiffre d\u2019affaires des entrepreneurs"},"content":{"rendered":"
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<\/p>\n

Networking : l\u2019outil m\u00e9connu qui booste le chiffre d\u2019affaires des entrepreneurs<\/h1>\n

Le premier rdv Tarmac de l\u2019ann\u00e9e a r\u00e9uni tarmaciens et entrepreneurs ext\u00e9rieurs venus s\u2019inspirer et \u00e9changer sur les mani\u00e8res de faire r\u00e9seau avec \u00a0Bianca Clapot,<\/strong> experte en d\u00e9veloppement d\u2019affaires.<\/strong><\/p>\n

L\u2019objectif de cette intervention \u00e9tait de d\u00e9montrer que le networking, souvent per\u00e7u comme une activit\u00e9 floue et peu mesurable, peut devenir un levier concret de croissance pour les entreprises.<\/p>\n

80% des entrepreneurs estiment que le r\u00e9seautage ne se mesure pas.<\/strong><\/h4>\n

Bianca Clapot, forte de 26 ans d\u2019exp\u00e9rience et d\u2019un demi-milliard de chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 pour ses clients, affirme le contraire : \u00ab\u00a0Le networking, \u00e7a se travaille, \u00e7a se structure, et surtout, \u00e7a se mesure.\u00a0\u00bb<\/strong> Son approche repose sur une conviction simple : pour que le r\u00e9seautage porte ses fruits, il faut en faire une comp\u00e9tence strat\u00e9gique, et non une simple activit\u00e9 sociale.<\/p>\n

Pourquoi la plupart des entrepreneurs \u00e9chouent dans leur networking ?<\/strong><\/h4>\n

Nous sommes nombreux \u00e0 nous rendre \u00e0 des \u00e9v\u00e9nements en esp\u00e9rant y trouver des clients ou des partenaires, mais nous repartons souvent sans r\u00e9sultat tangible.<\/p>\n

L\u2019erreur ? Y aller avec l\u2019id\u00e9e de vendre, plut\u00f4t que de cr\u00e9er des liens durables. Comme le souligne Bianca Clapot, \u00ab\u00a0on ne va pas \u00e0 un \u00e9v\u00e9nement pour acheter ou vendre, mais pour identifier des enjeux partag\u00e9s et construire des d\u00e9pendances mutuelles.<\/strong>\u00a0\u00bb C\u2019est dans ces \u00e9changes authentiques que naissent les vraies opportunit\u00e9s\u00a0\u00bb.<\/p>\n

Un autre \u00e9cueil courant : miser sur la quantit\u00e9 plut\u00f4t que sur la qualit\u00e9. Notre cerveau a une limite cognitive,<\/strong> comme le d\u00e9montre la th\u00e9orie de Robin Dunbar : nous ne pouvons entretenir que 150 relations fortes maximum. Au-del\u00e0, les \u00e9changes deviennent superficiels et peu productifs. La solution ? Segmenter son r\u00e9seau et se concentrer sur les contacts qui comptent vraiment<\/strong>.<\/p>\n

Enfin, le networking ne se limite pas \u00e0 une pr\u00e9sence ponctuelle. Il exige un suivi rigoureux.<\/strong> Participer \u00e0 un \u00e9v\u00e9nement, c\u2019est bien, capitaliser dessus, c\u2019est mieux. Il est n\u00e9cessaire de noter les contacts cl\u00e9s apr\u00e8s chaque rencontre, de leur envoyer un message personnalis\u00e9, et de les revoir. Le networking, c\u2019est un peu comme un jardin : si vous ne l\u2019entretenez pas, il ne poussera pas.<\/p>\n

\"\"<\/p>\n

Une m\u00e9thode \u00e9prouv\u00e9e pour un networking efficace<\/strong><\/h4>\n

Bianca Clapot applique une approche structur\u00e9e. D\u2019abord, il est n\u00e9cessaire de cartographier son r\u00e9seau. Ensuite, aller \u00e0 des \u00e9v\u00e9nements cibl\u00e9s, et s\u2019exposer r\u00e9guli\u00e8rement comme dans des clubs et surtout analyser notre intention : qui je veux rencontrer, et pourquoi.<\/p>\n

Enfin, elle mesure syst\u00e9matiquement l\u2019impact de ses actions<\/strong>. Combien de recommandations a-t-elle re\u00e7ues apr\u00e8s un \u00e9v\u00e9nement ? Combien se sont transform\u00e9es en affaires ? Pour elle, \u00ab\u00a0si vous ne mesurez pas, vous ne savez pas ce qui fonctionne. Et si vous ne savez pas ce qui fonctionne, vous ne pouvez pas progresser\u00a0\u00bb.<\/p>\n

En conclusion : le networking, une comp\u00e9tence qui s\u2019apprend<\/strong><\/h4>\n

Le networking n\u2019est pas une question de chance, mais de m\u00e9thode, de r\u00e9gularit\u00e9 et de mesure.<\/strong><\/p>\n

Plus d\u2019informations\u00a0<\/h5>\n

Bianca CLAPOT \u2013 Les Dynamiques d\u2019Alliances – https:\/\/biancaclapot.com\/<\/a><\/p>\n

\u00a0<\/p>\n

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Networking : l\u2019outil m\u00e9connu qui booste le chiffre d\u2019affaires des entrepreneurs Le premier rdv Tarmac de l\u2019ann\u00e9e a r\u00e9uni tarmaciens et entrepreneurs ext\u00e9rieurs venus s\u2019inspirer et \u00e9changer sur les mani\u00e8res de faire r\u00e9seau avec \u00a0Bianca Clapot, experte en d\u00e9veloppement d\u2019affaires. L\u2019objectif de cette intervention \u00e9tait de d\u00e9montrer que le networking, souvent per\u00e7u comme une activit\u00e9 […]<\/p>\n","protected":false},"author":60,"featured_media":62411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,44],"tags":[3267,3265,3266,783,133],"class_list":["post-62409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-tarmac","category-tarmac-incubator","tag-bianca-clapot","tag-dynamique-dalliance","tag-networking","tag-reseau","tag-tarmac"],"yoast_head":"\nNetworking : l\u2019outil m\u00e9connu qui booste le chiffre d\u2019affaires des entrepreneurs - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Le networking, souvent sous-estim\u00e9, est un levier strat\u00e9gique de croissance pour les entrepreneurs. 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