{"id":10541,"date":"2016-12-19T00:07:09","date_gmt":"2016-12-18T23:07:09","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=10541\/"},"modified":"2016-12-19T00:07:09","modified_gmt":"2016-12-18T23:07:09","slug":"minimento-explique-booster-communication-motion-design-dahub-temoigne","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/minimento-explique-booster-communication-motion-design-dahub-temoigne\/","title":{"rendered":"Quand Minimento explique comment booster sa communication avec le motion design, Dahub t\u00e9moigne !"},"content":{"rendered":"<p><strong> <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10543 alignleft\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/12\/minimento-dahub-cci-forum-osez-300x225.jpg\" alt=\"minimento-dahub-cci-forum-osez\" width=\"347\" height=\"247\" \/>Le 25 novembre dernier, lors du Forum d\u00e9di\u00e9 aux cr\u00e9ateurs d\u2019entreprises, \u00ab\u00a0Osez l\u2019entreprise\u00a0\u00bb, organis\u00e9 par la CCI de Grenoble, Matthieu Verdon et Baptiste Vernier, les fondateurs de Minimento, donnaient leurs conseils d\u2019experts pour utiliser un m\u00e9dia tr\u00e8s en vogue\u00a0: la vid\u00e9o en motion design. <\/strong><br \/>\nDifficile en effet de passer \u00e0 c\u00f4t\u00e9 de ce nouveau type de vid\u00e9o qui se d\u00e9veloppe ces derniers temps sur tous nos \u00e9crans et, plus particuli\u00e8rement\u00a0sur Internet\u00a0: on le retrouve pour pr\u00e9senter un produit, un service, promouvoir un \u00e9v\u00e9nement, raconter l\u2019histoire d\u2019une entreprise\u2026 Mais \u00e9galement pour vulgariser du contenu complexe. Et c\u2019est bien l\u00e0 tout l\u2019art de <a href=\"\/en\/?p=5944\">Minimento<\/a>, jeune startup implant\u00e9e au Tarmac, dont le credo consiste \u00e0 synth\u00e9tiser et vulgariser les messages \u00e0 travers des vid\u00e9os courtes et p\u00e9dagogiques, afin de maximiser leur impact.<\/p>\n<h5><strong><img decoding=\"async\" class=\"size-thumbnail wp-image-10542 alignright\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/12\/minimento-dahub-cci-300x225.jpg\" alt=\"minimento-dahub-cci\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/12\/minimento-dahub-cci-300x225.jpg 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/12\/minimento-dahub-cci-768x576.jpg 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/12\/minimento-dahub-cci.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Le motion design, un outil \u00e0 la fois ludique et technique<\/h5>\n<p>Leur m\u00e9thodologie allie outils de synth\u00e8se, technologies vid\u00e9o &#8211; principalement le motion design &#8211; et prend en compte le fonctionnement cognitif humain, en mati\u00e8re d&rsquo;attention et de m\u00e9moire. Le motion design (ou design d\u2019animation) repose avant tout sur la repr\u00e9sentation du mouvement et est rythm\u00e9 de fa\u00e7on \u00e0 produire un rendu tr\u00e8s dynamique. La vid\u00e9o est accompagn\u00e9e d\u2019une bande son et, parfois aussi, d\u2019une voix off. Cet outil se veut ludique et est donc particuli\u00e8rement efficace pour faire des d\u00e9monstrations simples et courtes.<br \/>\nSI le motion design est un art vid\u00e9o, a\u0300 la fois vaste et complexe, c\u2019est aussi une discipline extr\u00eamement technique en perp\u00e9tuelle \u00e9volution. C\u2019est pourquoi lorsqu\u2019un entrepreneur souhaite r\u00e9aliser une vid\u00e9o en motion design, il doit prendre en compte certains \u00e9l\u00e9ments cl\u00e9s. <a href=\"http:\/\/dahub.io\/\">Dahub<\/a>, qui propose aux offices de tourisme un outil de collecte et de mise \u00e0 jour des informations concernant les prestataires d&rsquo;un territoire, est venu conclure ce workshop en t\u00e9moignant de sa propre exp\u00e9rience de r\u00e9alisation d\u2019une vid\u00e9o en motion design, accompagn\u00e9 par les Minimento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le 25 novembre dernier, lors du Forum d\u00e9di\u00e9 aux cr\u00e9ateurs d\u2019entreprises, \u00ab\u00a0Osez l\u2019entreprise\u00a0\u00bb, organis\u00e9 par la CCI de Grenoble, Matthieu Verdon et Baptiste Vernier, les fondateurs de Minimento, donnaient leurs conseils d\u2019experts pour utiliser un m\u00e9dia tr\u00e8s en vogue\u00a0: la vid\u00e9o en motion design. Difficile en effet de passer \u00e0 c\u00f4t\u00e9 de ce nouveau type [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,44],"tags":[],"class_list":["post-10541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-tarmac","category-tarmac-incubator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minimento explique la vid\u00e9o en motion design au Forum Osez l&#039;entreprise<\/title>\n<meta name=\"description\" content=\"Minimento, sp\u00e9cialis\u00e9 dans la synth\u00e8se de contenus complexe sous forme de vid\u00e9os p\u00e9dagogiques, explique la vid\u00e9o en motion design. 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