{"id":12261,"date":"2017-05-11T09:12:06","date_gmt":"2017-05-11T08:12:06","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=12261\/"},"modified":"2017-05-11T09:12:06","modified_gmt":"2017-05-11T08:12:06","slug":"mediacraft-etend-ses-activites-en-prenant-le-pouls-des-entreprises-grace-a-zenbase","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/mediacraft-etend-ses-activites-en-prenant-le-pouls-des-entreprises-grace-a-zenbase\/","title":{"rendered":"La performance des entreprises boost\u00e9e gr\u00e2ce \u00e0 Zenbase !"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-thumbnail wp-image-12264 alignleft\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/05\/blog_une-article-zenbase-300x202.png\" alt=\"zenbase\" width=\"300\" height=\"202\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/05\/blog_une-article-zenbase-300x202.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/05\/blog_une-article-zenbase-768x516.png 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/05\/blog_une-article-zenbase.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Inspir\u00e9 de la culture am\u00e9ricaine, qui est globalement plus \u00ab\u00a0mature\u00a0\u00bb que nous dans le domaine du management, Zenbase a \u00e9t\u00e9 imagin\u00e9 pour r\u00e9pondre \u00e0 un besoin simple : <strong>faciliter la communication entre manager et salari\u00e9s<\/strong>.<br \/>\nMaxime Favier, d\u00e9j\u00e0 g\u00e9rant de l&rsquo;agence web <a href=\"http:\/\/mediacraft.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e9diacraft<\/a> implant\u00e9e sur inovall\u00e9e depuis plus d&rsquo;1 an, s&rsquo;est associ\u00e9 \u00e0 Robin de Thiersant pour d\u00e9velopper cet outil de feedback. <em>\u00ab\u00a0Nous sommes persuad\u00e9s qu\u2019\u00e9panouissement professionnel et culture d\u2019entreprise sont \u00e9troitement li\u00e9s. Surpris de voir que les d\u00e9cisions concernant les \u00e9quipes pouvaient encore \u00eatre prises de mani\u00e8re approximative et au feeling, nous avons commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 une solution aussi simple qu&rsquo;efficace\u00a0\u00bb<\/em>.<\/p>\n<h3><span style=\"color: #99cc00;\">La culture du feedback pour challenger ses \u00e9quipes<\/span><\/h3>\n<p>Zenbase permet au manager de suivre en temps r\u00e9el les actions mises en place par ses collaborateurs gr\u00e2ce \u00e0 un outil de discussion instantan\u00e9e. Le param\u00e9trage des questions fait en amont lui permet ainsi de prendre le pouls de ses \u00e9quipes. Bien loin des enqu\u00eates annuelles traditionnelles, Zenbase permet aussi aux salari\u00e9s de s&rsquo;exprimer plus librement et de d\u00e9passer les frustrations de la r\u00e9union d&rsquo;\u00e9quipe. L&rsquo;interaction avec le chatbot (agent conversationnel qui dialogue avec l&rsquo;utilisateur) au moment de la saisie donne un petit c\u00f4t\u00e9 ludique \u00e0 l&rsquo;outil.<br \/>\nIn fine, les tableaux de bords qui r\u00e9sultent du check-in (action hebdomadaire durant laquelle les membres de votre \u00e9quipe reviennent sur la semaine pass\u00e9e) permettent au manager d&rsquo;avoir une tra\u00e7abilit\u00e9 sur les actions fortes de la semaine (et de celles d\u00e9j\u00e0 \u00e9coul\u00e9es) et ainsi de d\u00e9tecter plus efficacement les points d&rsquo;am\u00e9liorations.<br \/>\n<a href=\"http:\/\/zenbase.co\/produit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pour en savoir +<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Inspir\u00e9 de la culture am\u00e9ricaine, qui est globalement plus \u00ab\u00a0mature\u00a0\u00bb que nous dans le domaine du management, Zenbase a \u00e9t\u00e9 imagin\u00e9 pour r\u00e9pondre \u00e0 un besoin simple : faciliter la communication entre manager et salari\u00e9s. Maxime Favier, d\u00e9j\u00e0 g\u00e9rant de l&rsquo;agence web M\u00e9diacraft implant\u00e9e sur inovall\u00e9e depuis plus d&rsquo;1 an, s&rsquo;est associ\u00e9 \u00e0 Robin de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-12261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La performance des entreprises boost\u00e9e gr\u00e2ce \u00e0 Zenbase ! - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Zenbase a \u00e9t\u00e9 imagin\u00e9 pour r\u00e9pondre \u00e0 un besoin simple : faciliter la communication entre manager et salari\u00e9s. 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