{"id":13042,"date":"2017-07-12T11:06:57","date_gmt":"2017-07-12T10:06:57","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=13042\/"},"modified":"2017-07-12T11:06:57","modified_gmt":"2017-07-12T10:06:57","slug":"nouvelle-identite-visuelle-nouveaux-parcours-nouveaux-clients-mhikes-lappli-de-decouverte-urbaine-outdoor-grimpe","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/nouvelle-identite-visuelle-nouveaux-parcours-nouveaux-clients-mhikes-lappli-de-decouverte-urbaine-outdoor-grimpe\/","title":{"rendered":"Nouvelle identit\u00e9 visuelle, nouveaux parcours, nouveaux clients : Mhikes, l\u2019appli de d\u00e9couverte urbaine et outdoor qui grimpe\u2026"},"content":{"rendered":"<p><strong> <img fetchpriority=\"high\" decoding=\"async\" class=\"size-thumbnail wp-image-13061 alignleft\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/07\/Mhikes-visuel-homme-urbain-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/07\/Mhikes-visuel-homme-urbain-300x200.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/07\/Mhikes-visuel-homme-urbain-768x512.png 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2017\/07\/Mhikes-visuel-homme-urbain.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Cr\u00e9\u00e9e il y a 3 ans par R\u00e9mi Th\u00e9bault et Jean-Marie Mathieu, deux passionn\u00e9s de montagne et hommes de terrain, Mhikes trace son chemin parmi les applis mobile incontournables du secteur touristique. Pass\u00e9e de 3 personnes au d\u00e9marrage de la soci\u00e9t\u00e9 \u00e0 aujourd\u2019hui 10 salari\u00e9s, la jeune pousse bas\u00e9e au Tarmac poursuit un fort d\u00e9veloppement en France comme en Europe, avec 1500 itin\u00e9raires r\u00e9pertori\u00e9s et d\u00e9j\u00e0 plus de 8000 utilisateurs en France. <\/strong><br \/>\nDisponible sur Android et IOS, cette application mobile de d\u00e9couverte urbaine et outdoor est dot\u00e9e de nombreuses fonctionnalit\u00e9s et technologies innovantes : cr\u00e9ation d&rsquo;itin\u00e9raires augment\u00e9s sur fond de carte ou sur site, cr\u00e9ation et correction de traces automatiques, d\u00e9nivel\u00e9s pr\u00e9cis, signal GPS corrig\u00e9, consommation des batteries optimis\u00e9es et fonction hors connexion, algorithmes analysant la vitesse de d\u00e9placement, points d\u2019int\u00e9r\u00eats (POI) valoris\u00e9s par des contenus dynamiques, etc. Mhikes est \u00e0 ce jour l\u2019application mobile la plus compl\u00e8te sur le march\u00e9 du tourisme.<\/p>\n<h4>Mhikes, un outil incontournable pour la valorisation des territoires touristiques<\/h4>\n<p>Balades familiales, randonn\u00e9es p\u00e9destres, \u00e0 VTT ou \u00e0 cheval, parcours de trail\u2026 Mise au point par des experts locaux, des guides culturels et de montagne, Mhikes propose en permanence de nouveaux parcours ludiques et interactifs, agr\u00e9ment\u00e9s de vid\u00e9os ou de quizz, devenant ainsi un outil incontournable de valorisation des territoires. Le <a href=\"https:\/\/www.linkedin.com\/company-beta\/163115\/\">Club Med<\/a> a ainsi choisi Mhikes pour valoriser la station de Valmorel. Tout comme l\u2019office de tourisme de Vienne qui vient de lancer, avec ses partenaires La Compagnie Nationale du Rh\u00f4ne (CNR) et la R\u00e9gion Rh\u00f4ne Alpes Auvergne, la d\u00e9couverte du pays viennois sur une boucle de 67km \u00e0 faire \u00e0 v\u00e9lo ou \u00e0 pied, le long de la <a href=\"https:\/\/www.viarhona.com\/\">viaRh\u00f4na<\/a>. Int\u00e9gr\u00e9s directement dans l\u2019application de la station, les parcours augment\u00e9s Mhikes seront \u00e9galement disponibles d\u00e8s cet \u00e9t\u00e9 aux <a href=\"http:\/\/www.les2alpes.com\">2 Alpes<\/a>.<br \/>\n<iframe title=\"Le GIF MHIKES !!\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/7S_dMIQ9itQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h4>Une biblioth\u00e8que de contenus dynamiques de plus de 1500 parcours<\/h4>\n<p>De la Bretagne aux Landes, en passant par les Pyr\u00e9n\u00e9es orientales, Mhikes ne cesse d\u2019\u00e9toffer sa biblioth\u00e8que de contenus, riche de plus de 1300 itin\u00e9raires en France et 200 \u00e0 l\u2019international, en Europe (Gr\u00e8ce, Espagne, Turquie, Italie, Pays Bas), mais aussi au Canada ou en Chine. Pour accompagner ce fort d\u00e9veloppement, la startup a souhait\u00e9 repositionner son image avec un nouveau logo\u00a0 et une nouvelle baseline, <em>\u00ab\u00a0Osez l&rsquo;aventure, vous \u00eates guid\u00e9s\u00a0\u00bb<\/em>. \u00a0Avec la refonte de son site web et une pr\u00e9sence affirm\u00e9e sur les R\u00e9seau Sociaux\u00a0(<a href=\"https:\/\/www.facebook.com\/MhikesApp\/\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/mhikes_app\/\">Instagram<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCm7FIeUgWh-E6MPxleQNFrw\">YouTube<\/a>), Mhikes est pr\u00eate \u00e0 franchir un nouveau cap. Jamais \u00e0 court d\u2019id\u00e9es, cette startup prometteuse d\u00e9veloppe d\u2019ailleurs une nouvelle offre, pens\u00e9e pour les Tour Operator, baptis\u00e9e <strong>Roadbook for discovery<\/strong>. \u00c0 d\u00e9couvrir tr\u00e8s prochainement\u2026<br \/>\n&nbsp;<br \/>\nRetrouvez l\u2019interview de Jean-Marie Mathieu, cofondateur de l&rsquo;application, Mhikes du 23 mai 3107 sur France Bleu Is\u00e8re.<br \/>\n<iframe title=\"Mhikes @France Bleu Is\u00e8re\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SF11_frXj4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nEt une pr\u00e9sentation sympa de Mhikes, rebaptis\u00e9e le <strong>\u00ab\u00a0TomTom des sentiers\u00a0\u00bb<\/strong>, \u00e0 \u00e9couter sur Radio Oxyg\u00e8ne\u00a0:<br \/>\n<a href=\"http:\/\/radiooxygene.website-radio.com\/podcasts\/la-randonnee-2-0-avec-mhikes-875\">http:\/\/radiooxygene.website-radio.com\/podcasts\/la-randonnee-2-0-avec-mhikes-875<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9e il y a 3 ans par R\u00e9mi Th\u00e9bault et Jean-Marie Mathieu, deux passionn\u00e9s de montagne et hommes de terrain, Mhikes trace son chemin parmi les applis mobile incontournables du secteur touristique. Pass\u00e9e de 3 personnes au d\u00e9marrage de la soci\u00e9t\u00e9 \u00e0 aujourd\u2019hui 10 salari\u00e9s, la jeune pousse bas\u00e9e au Tarmac poursuit un fort d\u00e9veloppement [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,44],"tags":[],"class_list":["post-13042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-tarmac","category-tarmac-incubator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle identit\u00e9 visuelle, nouveaux parcours, nouveaux clients : Mhikes, l\u2019appli de d\u00e9couverte urbaine et outdoor qui grimpe\u2026 - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Nouvelle identit\u00e9 visuelle, nouveaux parcours, nouveaux clients : Mhikes, l\u2019appli de d\u00e9couverte urbaine et outdoor qui grimpe\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/nouvelle-identite-visuelle-nouveaux-parcours-nouveaux-clients-mhikes-lappli-de-decouverte-urbaine-outdoor-grimpe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle identit\u00e9 visuelle, nouveaux parcours, nouveaux clients : Mhikes, l\u2019appli de d\u00e9couverte urbaine et outdoor qui grimpe\u2026 - 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