{"id":1351,"date":"2015-11-13T10:21:00","date_gmt":"2015-11-13T09:21:00","guid":{"rendered":"https:\/\/www.inovallee.com\/2015\/11\/13\/growth-hacking-trucs-et-astuces-pour-acquerir-et-convertir-des-users\/"},"modified":"2015-11-13T10:21:00","modified_gmt":"2015-11-13T09:21:00","slug":"growth-hacking-trucs-et-astuces-pour-acquerir-et-convertir-des-users","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/growth-hacking-trucs-et-astuces-pour-acquerir-et-convertir-des-users\/","title":{"rendered":"Growth hacking : trucs et astuces pour acqu\u00e9rir et convertir des users &#8230;."},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8279.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"213\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8279-600x400.jpg\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Quelque soit son secteur d&rsquo;activit\u00e9, accro\u00eetre sa notori\u00e9t\u00e9 pour g\u00e9n\u00e9rer du trafic sur son site, et transformer les visiteurs en clients est un enjeu majeur du webmarketing, qui permet aux meilleurs community managers de faire de l&rsquo;animation de leurs communaut\u00e9s une force de vente \u00e0 part enti\u00e8re. Jusque l\u00e0, on est tous d&rsquo;accors, mais plus facile \u00e0 dire qu&rsquo;\u00e0 faire, alors quels sont les cl\u00e9s d&rsquo;un community management r\u00e9ussi et comment optimiser sa strat\u00e9gie de growth hacking ?<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">C&rsquo;est \u00e0 cette double question que r\u00e9pondait <a href=\"https:\/\/twitter.com\/nicolassaubin\" target=\"_blank\" rel=\"noopener noreferrer\">Nicolas Saubin<\/a>, fondateur de <a href=\"http:\/\/www.collibris-app.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collibris <\/a>au Tarmac, mais aussi d&rsquo;InnoCom et community manager averti le 12 novembre dernier au Tarmac en animant un atelier sur le sujet.<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><br \/><\/span><span style=\"font-family: Verdana,sans-serif;\">Quelques astuces \u00e0 partager sans mod\u00e9ration :<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana,sans-serif;\">le webmarketing d\u00e9coule d&rsquo;une <b>logique syst\u00e9mique<\/b> : on cr\u00e9\u00e9e du contenu int\u00e9ressant sur son blog pour \u00eatre reconnu comme un expert de son domaine, on fait de la viralit\u00e9 via les m\u00e9dias sociaux pour cr\u00e9er une communaut\u00e9, qu&rsquo;on renvoie vers la landing page de son site Internet pour enrichir sa base d&rsquo;adresses mails, sur laquelle on pourra transformer via des campagnes e-mailing cibl\u00e9es.<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">le top five des m\u00e9dias sociaux les plus utilis\u00e9s dans le monde pro : <b>facebook, twitter, Google+, viad\u00e9o, linkedin<\/b>, avec des cibles et des lignes \u00e9ditoriales diff\u00e9rentes (rien d etel sur facebook qu&rsquo;une bonne citation sur une belle image pour multiplier ses like, et rien de mieux que twitter pour toucher une cible de dirigeants ou de journalistes par exemple).<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">la recette d&rsquo;une viralit\u00e9 optimale : <b>la r\u00e9cup\u00e9ration de flux rss qualifi\u00e9s et l&rsquo;optimisation de tweets<\/b>. Et parce qu&rsquo;il y a un outil web pour tout, voil\u00e0 les 3 indispensables de tout community manager qui se respecte : <b><a href=\"http:\/\/www.sociallymap.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SociallyMap<\/a><\/b> (pour automatiser et programmer sa pr\u00e9sence sur les m\u00e9dias sociaux), <b><a href=\"http:\/\/signuptoday.hootsuite.com\/fra-french-branded-v1\/?&amp;mkwid=sUH9jCCKU_dc&amp;pcrid=75567744724&amp;pkw=hootsuit&amp;pmt=e&amp;cntry=emea-fra&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=hootsuite_pro_google_search_fra_french_branded&amp;gclid=Cj0KEQiAjpGyBRDgrtLqzbHayb8BEiQANZauh6AUNFNvopTr8KZfMVfIvC-eCuiS8Q5KdCba3Jau47YaAmPO8P8HAQ\" target=\"_blank\" rel=\"noopener noreferrer\">hootsuit <\/a><\/b>(pour suivre d&rsquo;un seul coup d\u2019\u0153il tous ses m\u00e9dias sociaux), et <b><a href=\"https:\/\/www.crowdfireapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crowdfire <\/a><\/b>(pour r\u00e9cup\u00e9rer facilement et g\u00e9rer ses followers)<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">et un truc \u00e0 savoir : 90% du temps de lecture est centr\u00e9e sur le <b>titre<\/b>, d&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat de le soigner &#8230;&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Verdana,sans-serif;\">Pour finir, deux beaux exemples de community management r\u00e9ussi :<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana,sans-serif;\"><a href=\"https:\/\/www.facebook.com\/MichelEtAugustin\" target=\"_blank\" rel=\"noopener noreferrer\">Michel et Augustin<\/a>, qui a r\u00e9ussi \u00e0 convaincre Startbuck de vendre leurs produits en mobilisant sa communaut\u00e9 autour de#allezHowardUnCafe&nbsp;<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\"><a href=\"https:\/\/www.facebook.com\/livredelire\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">Collibris<\/a>, qui a r\u00e9ussi \u00e0 f\u00e9d\u00e9rer plus de 40 000 users en quelques mois dans la communaut\u00e9 des lecteurs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Verdana,sans-serif;\">&nbsp;<\/span><\/div>\n<div style=\"text-align: center;\"><span style=\"font-family: Verdana,sans-serif;\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8281.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"213\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8281-600x400.jpg\" width=\"320\" \/><\/a> <\/span><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8282.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"213\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8282-600x400.jpg\" width=\"320\" \/> <br \/><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8283.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"213\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2015\/11\/IMG_8283-600x400.jpg\" width=\"320\" \/><\/a> <\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\"><br \/><\/span><\/p>\n<div><span style=\"font-family: Verdana,sans-serif;\">&nbsp;<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Quelque soit son secteur d&rsquo;activit\u00e9, accro\u00eetre sa notori\u00e9t\u00e9 pour g\u00e9n\u00e9rer du trafic sur son site, et transformer les visiteurs en clients est un enjeu majeur du webmarketing, qui permet aux meilleurs community managers de faire de l&rsquo;animation de leurs communaut\u00e9s une force de vente \u00e0 part enti\u00e8re. Jusque l\u00e0, on est tous d&rsquo;accors, mais plus [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,52],"tags":[],"class_list":["post-1351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-competences","category-optimiser-sa-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth hacking : trucs et astuces pour acqu\u00e9rir et convertir des users .... - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/growth-hacking-trucs-et-astuces-pour-acquerir-et-convertir-des-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth hacking : trucs et astuces pour acqu\u00e9rir et convertir des users .... - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Quelque soit son secteur d&rsquo;activit\u00e9, accro\u00eetre sa notori\u00e9t\u00e9 pour g\u00e9n\u00e9rer du trafic sur son site, et transformer les visiteurs en clients est un enjeu majeur du webmarketing, qui permet aux meilleurs community managers de faire de l&rsquo;animation de leurs communaut\u00e9s une force de vente \u00e0 part enti\u00e8re. 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