{"id":1613,"date":"2014-03-18T20:44:00","date_gmt":"2014-03-18T19:44:00","guid":{"rendered":"https:\/\/www.inovallee.com\/growthhacking-mathieu-genty-bouscule-les-start-up-du-tarmac\/"},"modified":"2014-03-18T20:44:00","modified_gmt":"2014-03-18T19:44:00","slug":"growthhacking-mathieu-genty-bouscule-les-start-up-du-tarmac","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/growthhacking-mathieu-genty-bouscule-les-start-up-du-tarmac\/","title":{"rendered":"Growthhacking : Mathieu Genty bouscule les start-up du Tarmac !"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-family: Verdana,sans-serif;\">Le growth hacking, ou comment chasser rapidement la croissance, est pr\u00e9cis\u00e9ment ce qui distingue le mod\u00e8le \u00ab\u00a0start-up\u00a0\u00bb, a fortiori num\u00e9rique (applications mobiles ou services type SaaS), o\u00f9 le business model ne permet pas par essence de rentabilit\u00e9 court terme et doit donc \u00eatre compens\u00e9 par une croissance tr\u00e8s rapide d&rsquo;utilisateurs permettant ensuite de trouver un mod\u00e8le de revenu, du mod\u00e8le PME, o\u00f9 la rentabilit\u00e9 est et doit \u00eatre pr\u00e9sente d\u00e8s le d\u00e9but, quitte \u00e0 accepter une croissance plus lente.&nbsp;<\/span><\/p>\n<p><span style=\"font-family: Verdana,sans-serif;\">Un discours pas si facile \u00e0 entendre et qui a suscit\u00e9 quelques d\u00e9bats parmi les cr\u00e9ateurs du Tarmac. Pour autant, l&rsquo;atelier Growth Hacking organis\u00e9 par inovall\u00e9e a permis de faire le point sur quelques notions cl\u00e9s du mod\u00e8le start-up, comme la n\u00e9cessit\u00e9 :<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana,sans-serif;\"><b>d&rsquo;attendre le stade d&rsquo;activation<\/b> o\u00f9 l&rsquo;internaute commence \u00e0 interagir avec le site pour g\u00e9n\u00e9rer de la croissance : <\/span>\n<div style=\"clear: both; text-align: center;\"><span style=\"font-family: Verdana,sans-serif;\"><a href=\"http:\/\/cdn1.hubspot.com\/hub\/169461\/file-332518712.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/cdn1.hubspot.com\/hub\/169461\/file-332518712.jpg\" height=\"181\" width=\"320\" \/>&nbsp;<\/a><\/span><\/div>\n<ul>\n<li><span style=\"font-family: Verdana,sans-serif;\">&nbsp;<b>d&rsquo;analyser les datas<\/b> : mesurer tout, tout le temps et de la m\u00eame mani\u00e8re est la seule fa\u00e7on de v\u00e9rifier ses hypoth\u00e8ses et de v\u00e9rifier les facteurs de croissance r\u00e9els. <\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\"><b>tester de nouvelles choses tout le temps, avec plus de cr\u00e9ativit\u00e9 que d&rsquo;intelligence<\/b>, dixit Mathieu \ud83d\ude42 faire preuve inventivit\u00e9 pour augmenter son taux de transformation de clic en commande est la condition sine qua non du growth hacking.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Verdana,sans-serif;\">Mais surtout, l&rsquo;atelier a \u00e9t\u00e9 l&rsquo;occasion de rappeler quelques fondamentaux du start-uper qu&rsquo;on apprend pas sur les bancs de l&rsquo;\u00e9cole en tout cas fran\u00e7aise (ou pas encore), comme la n\u00e9cessit\u00e9 d&rsquo;accepter l&rsquo;\u00e9chec (une start-up qui ne d\u00e9colle pas dans sa premi\u00e8re ann\u00e9e n&rsquo;est pas une start-up : soit c&rsquo;est une PME qui a un bel avenir de PME, soit c&rsquo;est un projet avort\u00e9 et le cr\u00e9ateur doit passer au prochain, l\u00e0 encore dixit Mathieu).<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><br \/><\/span><span style=\"font-family: Verdana,sans-serif;\">Et dans tous les cas, l&rsquo;occasion pour les cr\u00e9ateurs d&rsquo;\u00e9changer, de penser diff\u00e9remment, de sortir des sentiers battus, et \u00e0 d\u00e9faut de trouver des r\u00e9ponses, de commencer \u00e0 se poser des questions&#8230;<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">Pour en savoir plus sur le growth hacking :&nbsp;<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><a href=\"http:\/\/www.influenceagents.com\/matts-chat\/growth-hack-b2b-service-business\">http:\/\/www.influenceagents.com\/matts-chat\/growth-hack-b2b-service-business<\/a><\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><a href=\"http:\/\/growthhacking.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/growthhacking.fr\/ <\/a><\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><a href=\"http:\/\/toiledefond.net\/quest-ce-growth-hacking\/\">http:\/\/toiledefond.net\/quest-ce-growth-hacking\/<\/a><\/span><br \/><span style=\"font-family: Verdana,sans-serif;\"><br \/><\/span><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le growth hacking, ou comment chasser rapidement la croissance, est pr\u00e9cis\u00e9ment ce qui distingue le mod\u00e8le \u00ab\u00a0start-up\u00a0\u00bb, a fortiori num\u00e9rique (applications mobiles ou services type SaaS), o\u00f9 le business model ne permet pas par essence de rentabilit\u00e9 court terme et doit donc \u00eatre compens\u00e9 par une croissance tr\u00e8s rapide d&rsquo;utilisateurs permettant ensuite de trouver un [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,41,52],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","hentry","category-reussir-son-lancement-commercial","category-entrepreneur-competences","category-optimiser-sa-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growthhacking : Mathieu Genty bouscule les start-up du Tarmac ! 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