{"id":19510,"date":"2018-10-15T15:28:37","date_gmt":"2018-10-15T14:28:37","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=19510"},"modified":"2018-10-15T15:28:37","modified_gmt":"2018-10-15T14:28:37","slug":"graaly-application-mobile-gamifier-facilement-lieux-publics","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/graaly-application-mobile-gamifier-facilement-lieux-publics\/","title":{"rendered":"Graaly : une application mobile pour gamifier facilement les lieux publics"},"content":{"rendered":"<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft  wp-image-19512\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2018\/10\/graaly-600x560.png\" alt=\"\" width=\"385\" height=\"359\" \/>R\u00e9veiller l&rsquo;app\u00e9tence humaine pour le jeu &#8230;<\/h3>\n<p>Si le jeu occupe une place majeure dans l\u2019enfance et contribue fortement au processus d\u2019apprentissage, il est largement sous-utilis\u00e9 \u00e0 l\u2019\u00e2ge adulte, malgr\u00e9 tout l\u2019int\u00e9r\u00eat qu\u2019il repr\u00e9sente.<br \/>\nEn effet, d\u2019un point de vue cognitif, le jeu renforce l\u2019attention, suscite l\u2019int\u00e9r\u00eat et facilite la m\u00e9morisation, mais aussi et surtout g\u00e9n\u00e8re du plaisir. S\u2019appuyer sur la pr\u00e9disposition humaine au jeu et en introduire ses m\u00e9canismes dans des secteurs aussi vari\u00e9s que la culture, les loisirs, le retail ou l\u2019\u00e9ducation, telle est l\u2019ambition de Graaly. Les diff\u00e9rents parcours peuvent \u00eatre\u00a0effectu\u00e9s par des joueurs solos, ou bien \u00eatre l&rsquo;occasion d&rsquo;une sortie familiale.<\/p>\n<h3>Pour gamifier la d\u00e9couverte de sites physiques<\/h3>\n<p>L&rsquo;application mobile a pass\u00e9 avec succ\u00e8s les premiers tests (10 parcours tests ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9s dans la r\u00e9gion grenobloise) et devrait voir le jour d\u00e9but 2019 \u00a0sur les stores. Graaly propose une boite \u00e0 outils simple et ergonomique aux acteurs B to B comme au grand public pour cr\u00e9er des parcours ludiques interactifs et gamifier tout type de lieu physique.<br \/>\nRien de plus facile d\u00e9sormais pour les acteurs du tourisme, les commerces, ou m\u00eame les entreprises, que de proposer des parcours et\/ou enqu\u00eates pour mettre en valeur leur offre de mani\u00e8re in\u00e9dite et ludique. Faisant appel \u00e0 tous les m\u00e9canismes qui ont fait le succ\u00e8s des jeux vid\u00e9os (challenges, bonus, collaboration ou duels, qu\u00eate \u2026), et aux technologies de r\u00e9alit\u00e9 augment\u00e9e, Graaly esp\u00e8re conqu\u00e9rir les professionnels mais aussi les particuliers qui pourront, comme sur Geocaching, cr\u00e9er et partager leurs propres parcours.<\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00e9veiller l&rsquo;app\u00e9tence humaine pour le jeu &#8230; Si le jeu occupe une place majeure dans l\u2019enfance et contribue fortement au processus d\u2019apprentissage, il est largement sous-utilis\u00e9 \u00e0 l\u2019\u00e2ge adulte, malgr\u00e9 tout l\u2019int\u00e9r\u00eat qu\u2019il repr\u00e9sente. En effet, d\u2019un point de vue cognitif, le jeu renforce l\u2019attention, suscite l\u2019int\u00e9r\u00eat et facilite la m\u00e9morisation, mais aussi et surtout [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,44],"tags":[193],"class_list":["post-19510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrivees-departs-tarmac","category-tarmac-incubator","tag-gamification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Graaly : une application mobile pour gamifier facilement les lieux publics - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Graaly s&#039;implante au Tarmac pour finaliser son application mobile de gamification qui permettra de transformer en jeu de piste n&#039;importe quelle visite de lieu physique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/graaly-application-mobile-gamifier-facilement-lieux-publics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graaly : une application mobile pour gamifier facilement les lieux publics - 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