{"id":24781,"date":"2020-04-03T10:20:08","date_gmt":"2020-04-03T09:20:08","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=24781"},"modified":"2020-04-03T10:20:08","modified_gmt":"2020-04-03T09:20:08","slug":"10-astuces-pour-tirer-parti-de-votre-strategie-de-pricing","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/10-astuces-pour-tirer-parti-de-votre-strategie-de-pricing\/","title":{"rendered":"10 Astuces pour tirer parti de votre strat\u00e9gie de pricing !"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/IMG_1421-900x600.jpg\" alt=\"\" class=\"wp-image-24782\"\/><\/figure>\n\n\n<p>Parce\nque le princing est un art plus qu\u2019une science, le Tarmac organisait en\nd\u00e9cembre un atelier pratique sur le sujet anim\u00e9 par Yves Mah\u00e9. L\u2019occasion de\nprendre conscience des bonnes pratiques en la mati\u00e8re&nbsp;!<\/p>\n\n\n<h3 class=\"wp-block-heading\">Les principaux \u00e9l\u00e9ments \u00e0 prendre en compte dans une strat\u00e9gie de pricing<\/h3>\n\n\n<ul class=\"wp-block-list\"><li>La rentabilit\u00e9\u00a0: jouer sur les trois variables de la rentabilit\u00e9\u00a0(prix, volume et co\u00fbts de production \/ fabrication) et trouver le bon compromis pour optimiser sa rentabilit\u00e9\u00a0!<\/li><li>La segmentation du march\u00e9\u00a0: adapter ses offres aux cibles et choisir son ou ses formules de vente (one-shot, abonnement, forfaits, bundling \u2026)<\/li><li>Les m\u00e9triques\u00a0: affiner ses m\u00e9triques de prix (bas\u00e9e utilisateurs, performance, activit\u00e9)<\/li><li>La psychologie du client\u00a0: tenir compte des effets psychologiques du rapport individuel au prix<\/li><li>Le positionnement concurrentiel  <\/li><\/ul>\n\n\n<h3 class=\"wp-block-heading\">10 conseils \u00e0 adopter pour r\u00e9ussir sa strat\u00e9gie de pricing<\/h3>\n\n\n<ol class=\"wp-block-list\"><li>Travailler sur sa valeur et\nles b\u00e9n\u00e9fices clients avant tout <\/li><li>Bien segmenter son march\u00e9\n(lien article segmentation)<\/li><li>Construire un argumentaire\ncommercial fort (lien article argumentaire)<\/li><li>Pr\u00e9f\u00e9rer la \u00ab&nbsp;gamme\npremium&nbsp;\u00bb, moins risqu\u00e9e que les strat\u00e9gies low-cost et luxe <\/li><li>Jouer sur l\u2019ancrage\npsychologique&nbsp;(prix de r\u00e9f\u00e9rence mental) et sur la tendance psychologique\n\u00e0 pr\u00e9f\u00e9rer le milieu de gamme<\/li><li>Ne pas h\u00e9siter \u00e0 s\u2019appuyer sur\nles forces du cross-selling et up-selling<\/li><li>Mettre en place des offres\npr\u00e9f\u00e9rentielles limit\u00e9es dans le temps&nbsp;: ventes priv\u00e9es, r\u00e9ductions,\ntarifs pr\u00e9f\u00e9rentiels<\/li><li>Anticiper les changements de\npolitiques tarifaires&nbsp;: en cas d\u2019augmentation des prix, apportez de la\nvaleur suppl\u00e9mentaire \u00e0 vos offres <\/li><li>Abuser du marketing de\nl\u2019image. Bien vendre, c\u2019est avant tout bien communiquer. Soigner ses supports\nde communication est imp\u00e9ratif. S\u00e9lectionner finement ses r\u00e9seaux de\ndistributeurs, v\u00e9ritables ambassadeurs pour mieux vendre et mieux fid\u00e9liser. <\/li><li>Ne pas h\u00e9siter \u00e0 se faire accompagner&nbsp;:\nquelle que soit la taille de votre entreprise, la structuration d\u2019une strat\u00e9gie\nde pricing est capitale et des experts peuvent vous aider \u00e0 vendre au bon prix.<\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Parce que le princing est un art plus qu\u2019une science, le Tarmac organisait en d\u00e9cembre un atelier pratique sur le sujet anim\u00e9 par Yves Mah\u00e9. L\u2019occasion de prendre conscience des bonnes pratiques en la mati\u00e8re&nbsp;! Les principaux \u00e9l\u00e9ments \u00e0 prendre en compte dans une strat\u00e9gie de pricing La rentabilit\u00e9\u00a0: jouer sur les trois variables de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,41],"tags":[110],"class_list":["post-24781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reussir-son-lancement-commercial","category-entrepreneur-competences","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Astuces pour tirer parti de votre strat\u00e9gie de pricing ! - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Les conseils d&#039;Yves Mah\u00e9 pour r\u00e9ussir votre strat\u00e9gie de pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/10-astuces-pour-tirer-parti-de-votre-strategie-de-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Astuces pour tirer parti de votre strat\u00e9gie de pricing ! 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