{"id":28370,"date":"2014-11-06T21:59:00","date_gmt":"2014-11-06T20:59:00","guid":{"rendered":"https:\/\/www.inovallee.com\/big-data-smart-data-lanalyse-predictive-des-donnees-levier-de-performance-pour-les-entreprises\/"},"modified":"2014-11-06T21:59:00","modified_gmt":"2014-11-06T20:59:00","slug":"big-data-smart-data-lanalyse-predictive-des-donnees-levier-de-performance-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/big-data-smart-data-lanalyse-predictive-des-donnees-levier-de-performance-pour-les-entreprises\/","title":{"rendered":"Big data, smart data : l&#039;analyse pr\u00e9dictive des donn\u00e9es levier de performance pour les entreprises"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-v6HaKoJj7XI\/VFvfg-KKkSI\/AAAAAAAAPAk\/1pHxf_oafQ8\/s1600\/IMG_4184.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-v6HaKoJj7XI\/VFvfg-KKkSI\/AAAAAAAAPAk\/1pHxf_oafQ8\/s1600\/IMG_4184.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Big data, smart data : tout le monde en parle, mais qu&rsquo;en est-il ?&nbsp;<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">80% des donn\u00e9es disponibles aujourd&rsquo;hui ont \u00e9t\u00e9 cr\u00e9\u00e9es sur les deux derni\u00e8res ann\u00e9es, dans un contexte qui associe volume (les donn\u00e9es collect\u00e9es ont litt\u00e9ralement explos\u00e9es et \u00e7a ne devrait pas s&rsquo;arranger avec les objets connect\u00e9s qui se d\u00e9veloppent), vari\u00e9t\u00e9 (donn\u00e9es structur\u00e9es dans des bases relationnelles comme les ERP ou les logiciels de&nbsp; CRM, ou non structur\u00e9es, comme c&rsquo;est le cas des textes, images ou vid\u00e9os), et de vitesse (on est aujourd&rsquo;hui capable de les traiter en quasi temps r\u00e9el). <\/span><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  <w:TrackFormatting\/>  <w:HyphenationZone>21<\/w:HyphenationZone>  <w:PunctuationKerning\/>  <w:ValidateAgainstSchemas\/>  <w:SaveIfXMLInval>false<\/w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>  <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>  <w:DoNotPromoteQF\/>  <w:LidThemeOther>FR<\/w:LidThemeOther>  <w:LidThemeAsian>X-NONE<\/w:LidThemeAsian>  <w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript>  <w:Compatibility>   <w:BreakWrappedTables\/>   <w:SnapToGridInCell\/>   <w:WrapTextWithPunct\/>   <w:UseAsianBreakRules\/>   <w:DontGrowAutofit\/>   <w:SplitPgBreakAndParaMark\/>   <w:EnableOpenTypeKerning\/>   <w:DontFlipMirrorIndents\/>   <w:OverrideTableStyleHps\/>  <\/w:Compatibility>  <w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>  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Shading 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 5\"\/>  <w:LsdE\nxception Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"19\" QFormat=\"true\"    Name=\"Subtle Emphasis\"\/>  <w:LsdException Locked=\"false\" Priority=\"21\" QFormat=\"true\"    Name=\"Intense Emphasis\"\/>  <w:LsdException Locked=\"false\" Priority=\"31\" QFormat=\"true\"    Name=\"Subtle Reference\"\/>  <w:LsdException Locked=\"false\" Priority=\"32\" QFormat=\"true\"    Name=\"Intense Reference\"\/>  <w:LsdException Locked=\"false\" Priority=\"33\" QFormat=\"true\" Name=\"Book Title\"\/>  <w:LsdException Locked=\"false\" Priority=\"37\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"Bibliography\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"TOC Heading\"\/>  <w:LsdException Locked=\"false\" Priority=\"41\" Name=\"Plain Table 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"42\" Name=\"Plain Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"43\" Name=\"Plain Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"44\" Name=\"Plain Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"45\" Name=\"Plain Table 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"40\" Name=\"Grid Table Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"Grid Table 1 Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"Grid Table 6 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"Grid Table 7 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"List Table 1 Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"List Table 6 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"List Table 7 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Acc\nent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 6\"\/> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--> <br \/><span style=\"font-family: &quot;Verdana&quot;,sans-serif;\">Ces donn\u00e9es sont une source de valeur pour les entreprises, \u00e0 condition de savoir en extraire des informations activables pour optimiser les processus m\u00e9tier. <\/span><span style=\"font-family: &quot;Verdana&quot;,sans-serif;\"><\/span><\/p>\n<p><span style=\"font-family: Verdana,sans-serif;\">Tel \u00e9tait le message transmis ce matin du 6 novembre \u00e0 une trentaine de dirigeants d&rsquo;inovall\u00e9e, dont 6 start-up du Tarmac, par les sp\u00e9cialistes de <a href=\"http:\/\/www.probayes.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">ProbaYes<\/a>. Cette start-up issue de l&rsquo;Inria en 2003 sur la base d&rsquo;une expertise forte dans tous les mod\u00e8les math\u00e9matiques et algorithmes de pr\u00e9diction gr\u00e2ce \u00e0 un partenariat fort avec les plus grandes labos (CNRS, Inria, Paris 6 ou Lyon1), s&rsquo;appuie sur ses comp\u00e9tences dans toutes les techniques (classifications lin\u00e9aires, r\u00e9seaux de neurones, supports de vecteurs machines, r\u00e9seaux bayesiens &#8230;), pour accompagner ses clients <span style=\"font-size: small;\"><span>(Toyota, ST Microelectronics, La Banque Postale, AGIPI, entre autres\u2026)<\/span>, \u00e0 :<\/span><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana,sans-serif;\">anticiper les besoins de leurs clients<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">anticiper les ventes pour optimiser leur cha\u00eene d&rsquo;approvisionnement<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">anticiper les d\u00e9faillances pour planifier les op\u00e9rations de maintenance<\/span><\/li>\n<li><span style=\"font-family: Verdana,sans-serif;\">anticiper les al\u00e9as de production pour optimiser l&rsquo;utilisation des ressources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Verdana,sans-serif;\">et obtenir ainsi, par une exploitation intelligente, crois\u00e9e et pr\u00e9dictive de leurs donn\u00e9es internes et des donn\u00e9es publiques, un avantage comp\u00e9titif majeur. Amazon est \u00e9videmment un parfait exemple de r\u00e9ussite en la mati\u00e8re : vous allez peut-\u00eatre l&rsquo;acheter ? Amazon vous l&rsquo;a d\u00e9j\u00e0 livr\u00e9 ! Une formule choc ? Une utopie ? Pas tant que \u00e7a, quand on sait que le g\u00e9ant du web a d\u00e9pos\u00e9 en janvier 2014 un brevet sur un syst\u00e8me de livraison de colis anticip\u00e9 pour compl\u00e9ter son mod\u00e8le \u00e9conomique enti\u00e8rement bas\u00e9 sur l&rsquo;analyse pr\u00e9dictive des donn\u00e9es.&nbsp;<\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-WAeYVUpDnWY\/VFvgUqpoEBI\/AAAAAAAAPAs\/9zEz9_LbOgw\/s1600\/IMG_4186.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-WAeYVUpDnWY\/VFvgUqpoEBI\/AAAAAAAAPAs\/9zEz9_LbOgw\/s1600\/IMG_4186.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Et ce n&rsquo;est qu&rsquo;un exemple de ce qui nous attend : en croisant les donn\u00e9es et en leur appliquant quelques algorithmes \u00e9labor\u00e9s, il est d\u00e9sormais possible de pr\u00e9voir votre probabilit\u00e9 de d\u00e9m\u00e9nager, de vous marier, d&rsquo;avoir un enfant &#8230; et donc de vous envoyer des mailings hautement cibl\u00e9s sur vos besoins du moment (en d\u00e9multipliant le taux de transformation de ces campagnes !).&nbsp;<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">Mais il est \u00e9galement possible de g\u00e9rer toute la cha\u00eene logistique au plus pr\u00e8s des pr\u00e9visions de vente (s&rsquo;il est facile de pr\u00e9voir de fortes ventes de bi\u00e8res un samedi soir de finale de foot, il est moins \u00e9vident d&rsquo;anticiper une hausse des ventes de chaussures femmes en ligne ce m\u00eame soir, et pourtant &#8230;). Comme il est possible d&rsquo;anticiper un d\u00e9faut produit en bout de cha\u00eene de production si l&rsquo;on sait pr\u00e9dire ce risque \u00e0 partir de l&rsquo;analyse des facteurs concomitants qui influent sur la qualit\u00e9 (temp\u00e9rature, hygrom\u00e9trie, etc) : un vrai plus dans le secteur du semi-conducteur o\u00f9 le co\u00fbt de production est tr\u00e8s \u00e9lev\u00e9, et le ROI du smart data donc tout autant ! <\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">En bref, l&rsquo;analyse pr\u00e9dictive des donn\u00e9es est un v\u00e9ritable outil, \u00e0 la port\u00e9e de toutes les entreprises aujourd&rsquo;hui quelque soit leur taille, pour cr\u00e9er de la valeur diff\u00e9renciante sur des march\u00e9s de plus en plus concurrentiels : tel \u00e9tait le message cl\u00e9 du petit d\u00e9jeuner d&rsquo;inovall\u00e9e anim\u00e9 par ProbaYes. <\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">Et pour ceux qui ne seraient pas encore convaincus, le vendeur des c\u00e9l\u00e8bres d\u00e9tecteurs de radars Coyote se lance aujourd&rsquo;hui sur le march\u00e9 de l&rsquo;assurance auto sur la base de la micro-tarification. A l&rsquo;inverse, Axa lance actuellement une nouvelle application gratuite sur smartphone d&rsquo;aide \u00e0 la conduite. Sur quoi ces entreprises s&rsquo;appuient-elles pour se lancer dans de nouveaux march\u00e9s ? Les donn\u00e9es : parce qu&rsquo;avec un GPS et un acc\u00e9l\u00e9rom\u00e8tre, on peut savoir en temps r\u00e9el o\u00f9 on roule et \u00e0 quelle vitesse. En croisant cette info avec les conditions m\u00e9t\u00e9os et les conditions de trafic, il est possible de pr\u00e9dire notre risque d&rsquo;accident, et donc, de se voir proposer un syst\u00e8me d&rsquo;assurance avec une micro-tarification adapt\u00e9e \u00e0 sa conduite &#8230;. Souriez : vous \u00eates track\u00e9s ! <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Big data, smart data : tout le monde en parle, mais qu&rsquo;en est-il ?&nbsp;80% des donn\u00e9es disponibles aujourd&rsquo;hui ont \u00e9t\u00e9 cr\u00e9\u00e9es sur les deux derni\u00e8res ann\u00e9es, dans un contexte qui associe volume (les donn\u00e9es collect\u00e9es ont litt\u00e9ralement explos\u00e9es et \u00e7a ne devrait pas s&rsquo;arranger avec les objets connect\u00e9s qui se d\u00e9veloppent), vari\u00e9t\u00e9 (donn\u00e9es structur\u00e9es dans [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,51,41,38],"tags":[],"class_list":["post-28370","post","type-post","status-publish","format-standard","hentry","category-dossiers-innovation-prospective","category-ecosysteme-innovation","category-entrepreneur-competences","category-innovation-sociale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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