{"id":28379,"date":"2014-10-27T14:17:00","date_gmt":"2014-10-27T13:17:00","guid":{"rendered":"https:\/\/www.inovallee.com\/le-tarmac-a-lheure-du-golden-circle\/"},"modified":"2014-10-27T14:17:00","modified_gmt":"2014-10-27T13:17:00","slug":"le-tarmac-a-lheure-du-golden-circle","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/le-tarmac-a-lheure-du-golden-circle\/","title":{"rendered":"Le Tarmac \u00e0 l'heure du Golden Circle !"},"content":{"rendered":"
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Qu’est-ce qui distingue les grands inspirateurs du monde moderne du commun des mortels ? Quel est donc ce secret dans la communication r\u00e9ussie d’un Apple qui mobilise des milliers d’early adopters \u00e0 faire la queue pendant des heures devant les Apple store \u00e0 chaque nouvelle sortie de produit ? Qu’est ce qui a fait de Martin Luther King l’un des plus grands leaders d’opinion ? Et surtout, quels enseignements tirer d’exp\u00e9riences comme celles-ci pour un start-uper en qu\u00eate de financeurs, partenaires et clients ?<\/span>
Telles \u00e9taient les questions centrales du dernier Think drink (l’ap\u00e9ro entrepreneurial hebdomadaire du Tarmac), avec une r\u00e9ponse, qui vaut ce qu’elle vaut mais qui a au moins le m\u00e9rite d’incarner ce qu’elle pr\u00eache par le pouvoir qu’elle a de nous en convaincre : celle de Simon Sinek, dans son c\u00e9l\u00e8bre TED \u00ab\u00a0how great leaders inspire action<\/a>\u00ab\u00a0.<\/span>
L’occasion de partager ces id\u00e9es qui en valent la peine (puisque telle est l’ambition des TED), et m\u00eame, pourquoi pas, de refaire le monde en retrouvant le go\u00fbt du sens … Parce que l’important n’est pas tant ce qu’on fait, mais bien pourquoi on le fait !<\/span><\/p>\n

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Qu’est-ce qui distingue les grands inspirateurs du monde moderne du commun des mortels ? Quel est donc ce secret dans la communication r\u00e9ussie d’un Apple qui mobilise des milliers d’early adopters \u00e0 faire la queue pendant des heures devant les Apple store \u00e0 chaque nouvelle sortie de produit ? Qu’est ce qui a fait de […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,44],"tags":[],"class_list":["post-28379","post","type-post","status-publish","format-standard","hentry","category-vie-du-tarmac","category-tarmac-incubator"],"yoast_head":"\nLe Tarmac \u00e0 l'heure du Golden Circle ! - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/le-tarmac-a-lheure-du-golden-circle\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Tarmac \u00e0 l'heure du Golden Circle ! - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Qu’est-ce qui distingue les grands inspirateurs du monde moderne du commun des mortels ? Quel est donc ce secret dans la communication r\u00e9ussie d’un Apple qui mobilise des milliers d’early adopters \u00e0 faire la queue pendant des heures devant les Apple store \u00e0 chaque nouvelle sortie de produit ? 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