{"id":28380,"date":"2014-10-24T17:15:00","date_gmt":"2014-10-24T16:15:00","guid":{"rendered":"https:\/\/www.inovallee.com\/comment-calculer-le-roi-dune-formation-referencement-le-conseil-de-frank\/"},"modified":"2014-10-24T17:15:00","modified_gmt":"2014-10-24T16:15:00","slug":"comment-calculer-le-roi-dune-formation-referencement-le-conseil-de-frank","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/comment-calculer-le-roi-dune-formation-referencement-le-conseil-de-frank\/","title":{"rendered":"Comment calculer le ROI d&#039;une formation r\u00e9f\u00e9rencement : le conseil de Frank"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/beta.aab-marketing.com\/wp-content\/uploads\/2014\/10\/2014-10-02-atelier-seo-tarmac-2-300x200.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/beta.aab-marketing.com\/wp-content\/uploads\/2014\/10\/2014-10-02-atelier-seo-tarmac-2-300x200.jpg\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana, sans-serif;\">Frank Seidel, cr\u00e9ateur d&rsquo;Adieu-Arche-B Marketing, avait anim\u00e9 pour ses pairs du Tarmac un atelier tr\u00e8s instructif sur le r\u00e9f\u00e9rencement (SEO, SEA), et organise les 19 et 20 novembre prochain une <a href=\"http:\/\/www.aab-marketing.com\/formation-seo-referencement\/novembre-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">formation <\/a>plus approfondie pour optimiser la visibilit\u00e9 de son site et son trafic web.<\/span><br \/><span style=\"font-family: Verdana, sans-serif;\">Mais conscient qu&rsquo;investir dans une formation pose toujours la question pour son dirigeant du ROI (est-ce que cela vaut le coup \/ co\u00fbt ?), il propose un petit exercice rapide pour calculer le retour sur investissement d&rsquo;une formation SEO \/ r\u00e9f\u00e9rencement \u00e0 partir :<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana, sans-serif;\">du nombre moyen de visites g\u00e9n\u00e9r\u00e9s par les r\u00e9sultats naturels des moteurs de recherche sur son site<\/span><\/li>\n<li><span style=\"font-family: Verdana, sans-serif;\">du co\u00fbt moyen pour g\u00e9n\u00e9rer une visite \u00e0 partir d&rsquo;une pub Google Adwords<\/span><\/li>\n<li><span style=\"font-family: Verdana, sans-serif;\">et &#8230; du co\u00fbt de la formation \u00e9videmment !<\/span><\/li>\n<\/ul>\n<div><span style=\"font-family: Verdana, sans-serif;\">Pour calculer le ROI de la prochaine session de formation initi\u00e9e SEO par Adieu-Arche-B Marketing et \u00e9valuer votre b\u00e9n\u00e9fice \/ risque \u00e0 vous inscrire \u00e0 la session du 19 et 20 novembre : RDV directement sur le <a href=\"http:\/\/www.aab-marketing.com\/generation-trafic\/calculer-roi-formation-seo-referencement\/\" target=\"_blank\" rel=\"noopener noreferrer\">site de Frank<\/a> !<\/span><\/div>\n<p>.<\/div>","protected":false},"excerpt":{"rendered":"<p>Frank Seidel, cr\u00e9ateur d&rsquo;Adieu-Arche-B Marketing, avait anim\u00e9 pour ses pairs du Tarmac un atelier tr\u00e8s instructif sur le r\u00e9f\u00e9rencement (SEO, SEA), et organise les 19 et 20 novembre prochain une formation plus approfondie pour optimiser la visibilit\u00e9 de son site et son trafic web.Mais conscient qu&rsquo;investir dans une formation pose toujours la question pour son [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-28380","post","type-post","status-publish","format-standard","hentry","category-startup-tarmac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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