{"id":28393,"date":"2014-10-03T15:50:00","date_gmt":"2014-10-03T14:50:00","guid":{"rendered":"https:\/\/www.inovallee.com\/seosea-frank-seidel-anime-un-atelier-sur-le-referencement-pour-les-createurs-du-tarmac\/"},"modified":"2014-10-03T15:50:00","modified_gmt":"2014-10-03T14:50:00","slug":"seosea-frank-seidel-anime-un-atelier-sur-le-referencement-pour-les-createurs-du-tarmac","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/seosea-frank-seidel-anime-un-atelier-sur-le-referencement-pour-les-createurs-du-tarmac\/","title":{"rendered":"SEO\/SEA : Frank Seidel anime un atelier sur le r\u00e9f\u00e9rencement pour les cr\u00e9ateurs du Tarmac"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-yv72zyaumBA\/VC6263ypG3I\/AAAAAAAANCs\/vLXIb_qs3XE\/s1600\/IMG_3101.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-yv72zyaumBA\/VC6263ypG3I\/AAAAAAAANCs\/vLXIb_qs3XE\/s1600\/IMG_3101.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p>Le 2 octobre dernier, ils \u00e9taient une quinzaine de start-upers r\u00e9unis au Tarmac autour de &#8230; l&rsquo;un d&rsquo;entre eux, Frank Seidel, fondateur d&rsquo;<a href=\"http:\/\/www.aab-marketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adieu-Arche-B Marketing<\/a>, qui leur proposait un atelier pratique destin\u00e9e \u00e0 am\u00e9liorer leur r\u00e9f\u00e9rencement naturel et publicitaire sur les moteurs de recherche. L&rsquo;objectif central : aider les cr\u00e9ateurs \u00e0 d\u00e9terminer au mieux leurs mots cl\u00e9s pour appara\u00eetre en premi\u00e8re page sur google ! Plus facile \u00e0 dire qu&rsquo;\u00e0 faire, quand on entre dans les d\u00e9tails techniques du fonctionnement des recherches et des combinaisons possibles entre ces mots cl\u00e9s pour obtenir un r\u00e9sultat optimal en terme de pertinence (capacit\u00e9 \u00e0 g\u00e9n\u00e9rer sur son site un contact qualifi\u00e9 \u00e0 partir) comme de concurrence (sachant que plus le mot cl\u00e9 est g\u00e9n\u00e9rique, plus les chances sont faibles pour un site en phase de lancement d&rsquo;\u00eatre bien plac\u00e9). Conclusion principale : choisir des combinaisons de mots cl\u00e9s pr\u00e9cis et localis\u00e9s (ex : h\u00f4tel pas cher Grenoble), plut\u00f4t que de mots uniques tr\u00e8s g\u00e9n\u00e9raux.<\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-Lf7CmfYskpU\/VC63bKXtuII\/AAAAAAAANC0\/E_S5S29DZG4\/s1600\/IMG_3106.JPG\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-Lf7CmfYskpU\/VC63bKXtuII\/AAAAAAAANC0\/E_S5S29DZG4\/s1600\/IMG_3106.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p>Frank Seidel a \u00e9galement balay\u00e9 au cours de l&rsquo;atelier l&rsquo;ensemble des outils \u00e0 disposition des start-ups pour analyser la pertinence de ses mots cl\u00e9s et faire de l&rsquo;analytique pr\u00e9cis sur son r\u00e9f\u00e9rencement.<br \/>Parmi eux :<\/p>\n<ul style=\"text-align: left;\">\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=fr&amp;pli=1\" target=\"_blank\" rel=\"noopener noreferrer\">webmastertools<\/a><\/li>\n<li><a href=\"http:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">mozPro<\/a> keyword analysis tool (30 jours gratuits)<\/li>\n<li><a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">yoast <\/a>(outil d&rsquo;optimisation de r\u00e9f\u00e9rencement pour WordPress<\/li>\n<\/ul>\n<p>Et quelques conseils :<\/p>\n<ul style=\"text-align: left;\">\n<li>r\u00e9fl\u00e9chir \u00e0 l&rsquo;ergonomie globale du site en pensant aux mots cl\u00e9s importants dans les noms de rubriques et cat\u00e9gories<\/li>\n<li>nommer les url autour des mots cl\u00e9s, sans en combiner plus de 2 <\/li>\n<li>nommer les images dans la balise alt<\/li>\n<li>renseigner la balise Title avec les mots cl\u00e9s importants (un mot cl\u00e9 par page de pr\u00e9f\u00e9rence)<\/li>\n<\/ul>\n<p>Et pour ceux qui voudraient approfondir le sujet, Frank organise une <a href=\"http:\/\/www.aab-marketing.com\/formation-seo-referencement\/novembre-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">formation <\/a>plus compl\u00e8te les 19 et 20 novembre prochains.<\/div>","protected":false},"excerpt":{"rendered":"<p>Le 2 octobre dernier, ils \u00e9taient une quinzaine de start-upers r\u00e9unis au Tarmac autour de &#8230; l&rsquo;un d&rsquo;entre eux, Frank Seidel, fondateur d&rsquo;Adieu-Arche-B Marketing, qui leur proposait un atelier pratique destin\u00e9e \u00e0 am\u00e9liorer leur r\u00e9f\u00e9rencement naturel et publicitaire sur les moteurs de recherche. L&rsquo;objectif central : aider les cr\u00e9ateurs \u00e0 d\u00e9terminer au mieux leurs mots [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-28393","post","type-post","status-publish","format-standard","hentry","category-entrepreneur-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO\/SEA : Frank Seidel anime un atelier sur le r\u00e9f\u00e9rencement pour les cr\u00e9ateurs du Tarmac - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/seosea-frank-seidel-anime-un-atelier-sur-le-referencement-pour-les-createurs-du-tarmac\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO\/SEA : Frank Seidel anime un atelier sur le r\u00e9f\u00e9rencement pour les cr\u00e9ateurs du Tarmac - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Le 2 octobre dernier, ils \u00e9taient une quinzaine de start-upers r\u00e9unis au Tarmac autour de &#8230; l&rsquo;un d&rsquo;entre eux, Frank Seidel, fondateur d&rsquo;Adieu-Arche-B Marketing, qui leur proposait un atelier pratique destin\u00e9e \u00e0 am\u00e9liorer leur r\u00e9f\u00e9rencement naturel et publicitaire sur les moteurs de recherche. 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