{"id":28660,"date":"2015-09-30T09:23:00","date_gmt":"2015-09-30T08:23:00","guid":{"rendered":"https:\/\/www.inovallee.com\/votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market\/"},"modified":"2015-09-30T09:23:00","modified_gmt":"2015-09-30T08:23:00","slug":"votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market\/","title":{"rendered":"Votre march\u00e9 sur un coup de poker ? Un jeu de cartes pour optimiser votre time-to-market"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/www.grain-incubation.com\/wp-content\/uploads\/2013\/10\/Photo-Michel-Cezon-avion-21.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/www.grain-incubation.com\/wp-content\/uploads\/2013\/10\/Photo-Michel-Cezon-avion-21.jpg\" height=\"320\" width=\"290\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Vous avez un produit ou une offre de service mais \u00e0 qui la vendre et comment ? Une invention ne devient une innovation qu&rsquo;au moment o\u00f9 elle rencontre son march\u00e9. Porter une innovation vers son march\u00e9 demande un r\u00e9el changement d&rsquo;attitude, sur les plans individuels et collectifs : ouvrir le champ des possibles, passer d&rsquo;une logique causale \u00e0 une logique effectuale, faire face \u00e0 l&rsquo;incertitude&#8230; La strat\u00e9gie d&rsquo;acc\u00e8s au march\u00e9 doit \u00eatre construite sur des bases rationnelles pour permettre de cibler les segments march\u00e9 les plus prometteurs. Venez d\u00e9couvrir une d\u00e9marche originale lors du prochain think drink du Tarmac, le jeudi 1er octobre de 17h \u00e0 19h.<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">Avec Michel Cezon, manipulez en \u00e9quipe le jeu de cartes d\u00e9velopp\u00e9 par Vianeo pour booster votre time-to market.<\/span><br \/><span style=\"font-family: Verdana,sans-serif;\">Pour s&rsquo;inscrire, c&rsquo;est <a href=\"http:\/\/doodle.com\/poll\/57mdrwurmys3gm7r3i82i4ad\/admin#table\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a> <\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Vous avez un produit ou une offre de service mais \u00e0 qui la vendre et comment ? Une invention ne devient une innovation qu&rsquo;au moment o\u00f9 elle rencontre son march\u00e9. Porter une innovation vers son march\u00e9 demande un r\u00e9el changement d&rsquo;attitude, sur les plans individuels et collectifs : ouvrir le champ des possibles, passer d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,41],"tags":[],"class_list":["post-28660","post","type-post","status-publish","format-standard","hentry","category-reussir-son-lancement-commercial","category-entrepreneur-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Votre march\u00e9 sur un coup de poker ? 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Porter une innovation vers son march\u00e9 demande un r\u00e9el changement d&rsquo;attitude, sur les plans individuels et collectifs : ouvrir le champ des possibles, passer d&rsquo;une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inovallee.com\/en\/votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market\/\" \/>\n<meta property=\"og:site_name\" content=\"inovall\u00e9e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/technopoleinovallee\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-30T08:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.grain-incubation.com\/wp-content\/uploads\/2013\/10\/Photo-Michel-Cezon-avion-21.jpg\" \/>\n<meta name=\"author\" content=\"Inovallee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inovallee\" \/>\n<meta name=\"twitter:site\" content=\"@inovallee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inovallee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/votre-marche-sur-un-coup-de-poker-un-jeu-de-cartes-pour-optimiser-votre-time-to-market\\\/\"},\"author\":{\"name\":\"Inovallee\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/person\\\/a45b15518aad3111b2d61d257a3e023b\"},\"headline\":\"Votre march\u00e9 sur un coup de poker ? 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