{"id":28677,"date":"2015-06-29T15:42:00","date_gmt":"2015-06-29T14:42:00","guid":{"rendered":"https:\/\/www.inovallee.com\/think-drink-du-25-juin-philippe-bertrand-met-en-scene-lethique-des-affaires\/"},"modified":"2015-06-29T15:42:00","modified_gmt":"2015-06-29T14:42:00","slug":"think-drink-du-25-juin-philippe-bertrand-met-en-scene-lethique-des-affaires","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/think-drink-du-25-juin-philippe-bertrand-met-en-scene-lethique-des-affaires\/","title":{"rendered":"Think Drink du 25 juin : Philippe Bertrand met en sc\u00e8ne l&#039;\u00e9thique des affaires"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\"><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings>  <o:AllowPNG\/> <\/o:OfficeDocumentSettings><\/xml><![endif]--><br \/><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  <w:TrackFormatting\/>  <w:HyphenationZone>21<\/w:HyphenationZone>  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Priority=\"66\" Name=\"Medium List 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 6\"\/>  <w:LsdException Locked=\"false\"\n Priority=\"69\" Name=\"Medium Grid 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" 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Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"\n Name=\"List Table 7 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 6\"\/> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--><a href=\"http:\/\/1.bp.blogspot.com\/-bPYYKhaCjfc\/VZFDnhRn7KI\/AAAAAAAARgQ\/yVostDCTqcw\/s1600\/DSC01374_bis.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"223\" src=\"http:\/\/1.bp.blogspot.com\/-bPYYKhaCjfc\/VZFDnhRn7KI\/AAAAAAAARgQ\/yVostDCTqcw\/s400\/DSC01374_bis.jpg\" width=\"400\" \/><\/a><span style=\"font-family: Verdana,sans-serif;\"><i>\u00ab&nbsp;Marcel Trouillard est seul dans une voiture \u00e0 l\u2019arr\u00eat sur un parking\u2026 Un jeune homme cagoul\u00e9 raye la voiture avec un tournevis. Marcel <\/i><\/span><span style=\"font-family: Verdana,sans-serif;\"><i><span style=\"font-family: Verdana,sans-serif;\"><i>Trouillard <\/i><\/span>ne dit rien, pourquoi&nbsp;?&nbsp;\u00bb<\/i> Non, il ne s\u2019agit pas d\u2019une histoire dr\u00f4le racont\u00e9e \u00e0 l\u2019occasion du Think Drink du 25 juin. Mais c\u2019est par cette sayn\u00e8te &#8211; et biens d\u2019autres exemples tr\u00e8s imag\u00e9s, tels que la \u00ab&nbsp;th\u00e9orie du pompiste&nbsp;\u00bb, ou encore \u00ab&nbsp;la pi\u00e8ce de 20 centimes \u00bb &#8211; que Philippe Bertrand, professeur associ\u00e9 \u00e0 l\u2019IAE et \u00e9galement chef d\u2019entreprise, a lanc\u00e9 le d\u00e9bat, invitant les cr\u00e9ateurs pr\u00e9sents \u00e0 r\u00e9fl\u00e9chir sur la notion d\u2019\u00e9thique dans les affaires.<\/span><\/p>\n<div><\/div>\n<div><a href=\"http:\/\/2.bp.blogspot.com\/-lDfe18Mazj8\/VZFEC2L8EhI\/AAAAAAAARgo\/Awz7X3da6BA\/s1600\/DSC01387.JPG\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" border=\"0\" height=\"223\" src=\"http:\/\/2.bp.blogspot.com\/-lDfe18Mazj8\/VZFEC2L8EhI\/AAAAAAAARgo\/Awz7X3da6BA\/s400\/DSC01387.JPG\" width=\"400\" \/><\/a><span style=\"font-family: Verdana,sans-serif;\">Avec un talent de conteur affirm\u00e9, Philippe Bertrand nous a fait prendre conscience que, dans les relations business comme dans la vie quotidienne, nous avons tous une porte d&rsquo;entr\u00e9e appel\u00e9e \u00ab\u00a0carte mentale\u00a0\u00bb. Comment v\u00e9rifier que la personne avec qui nous sommes en affaires est c\u00e2bl\u00e9e comme nous et partage la m\u00eame \u00e9thique ? 9 fois sur 10, nous projetons notre carte mentale sur l&rsquo;autre, ce qui nous am\u00e8ne \u00e0 faire des erreurs de jugement importantes. D&rsquo;autant plus que nous subissons ou avons nous-m\u00eames parfois recours, sans nous en apercevoir, aux diff\u00e9rentes techniques de manipulation, recens\u00e9es dans le <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Petit_trait%C3%A9_de_manipulation_%C3%A0_l%27usage_des_honn%C3%AAtes_gens\" target=\"_blank\" rel=\"noopener noreferrer\">Petit trait\u00e9 de manipulation \u00e0 l&rsquo;usage des honn\u00eates <\/a><\/span><span style=\"font-family: Verdana,sans-serif;\"><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Petit_trait%C3%A9_de_manipulation_%C3%A0_l%27usage_des_honn%C3%AAtes_gens\" target=\"_blank\" rel=\"noopener noreferrer\">gens<\/a>.<\/span><span style=\"font-family: Verdana,sans-serif;\"><\/span><\/div>\n<div><\/div>\n<div><a href=\"http:\/\/4.bp.blogspot.com\/-WFQTzQYKIi0\/VZFD981lcvI\/AAAAAAAARgY\/pZ20iNKsBQc\/s1600\/DSC01378.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"356\" src=\"http:\/\/4.bp.blogspot.com\/-WFQTzQYKIi0\/VZFD981lcvI\/AAAAAAAARgY\/pZ20iNKsBQc\/s640\/DSC01378.JPG\" width=\"640\" \/><\/a><span style=\"font-family: Verdana,sans-serif;\"> <\/span><span style=\"font-family: Verdana,sans-serif;\"><span style=\"font-family: Verdana,sans-serif;\">Des chercheurs qui se  sont pench\u00e9s sur cette question d&rsquo;\u00e9thique ont d\u00e9montr\u00e9 que seulement 27% de  personnes donnent spontan\u00e9ment 20 centimes \u00e0 un inconnu pour le  d\u00e9panner, alors que le taux de transformation avoisine les 72% si la  personne lui fait un compliment <\/span><span style=\"font-family: Verdana,sans-serif;\"><span style=\"font-family: Verdana,sans-serif;\">sinc\u00e8re avant de le solliciter pour quelque chose<\/span>. <\/span>D&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat de <b>s&rsquo;interroger sur ses valeurs, son savoir-\u00eatre et le sens que l&rsquo;on veut donner \u00e0 ce que l&rsquo;on fait<\/b>. L&rsquo;une des cl\u00e9s donn\u00e9es par Philippe Bertrand r\u00e9side dans notre capacit\u00e9 \u00e0 devenir, non plus unaire (\u00e9craser l&rsquo;obstacle pour pouvoir passer), ni binaire (contourner l&rsquo;obstacle en essayant de n\u00e9gocier), mais ternaire ! Et on devient ternaire lorsqu&rsquo;on apprend \u00e0 se poser une question simple : \u00ab\u00a0Comment faire pour rendre heureux les gens autour de moi\u00a0\u00bb, collaborateurs, partenaires ou clients. Car se focaliser sur le probl\u00e8me \u00e0 r\u00e9soudre plut\u00f4t que sur notre propre objectif permet de prendre de la hauteur et alors les opportunit\u00e9s s&rsquo;ouvrent vers une solution inattendue. Une approche \u00e0 tester de toute urgence !<\/span><\/div>\n<p>  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;Marcel Trouillard est seul dans une voiture \u00e0 l\u2019arr\u00eat sur un parking\u2026 Un jeune homme cagoul\u00e9 raye la voiture avec un tournevis. Marcel Trouillard ne dit rien, pourquoi&nbsp;?&nbsp;\u00bb Non, il ne s\u2019agit pas d\u2019une histoire dr\u00f4le racont\u00e9e \u00e0 l\u2019occasion du Think Drink du 25 juin. Mais c\u2019est par cette sayn\u00e8te &#8211; et biens d\u2019autres exemples [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,41],"tags":[],"class_list":["post-28677","post","type-post","status-publish","format-standard","hentry","category-reussir-son-lancement-commercial","category-entrepreneur-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think Drink du 25 juin : Philippe Bertrand met en sc\u00e8ne l&#039;\u00e9thique des affaires - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/think-drink-du-25-juin-philippe-bertrand-met-en-scene-lethique-des-affaires\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think Drink du 25 juin : Philippe Bertrand met en sc\u00e8ne l&#039;\u00e9thique des affaires - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"\u00ab&nbsp;Marcel Trouillard est seul dans une voiture \u00e0 l\u2019arr\u00eat sur un parking\u2026 Un jeune homme cagoul\u00e9 raye la voiture avec un tournevis. Marcel Trouillard ne dit rien, pourquoi&nbsp;?&nbsp;\u00bb Non, il ne s\u2019agit pas d\u2019une histoire dr\u00f4le racont\u00e9e \u00e0 l\u2019occasion du Think Drink du 25 juin. 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