{"id":28701,"date":"2015-04-10T10:50:00","date_gmt":"2015-04-10T09:50:00","guid":{"rendered":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/"},"modified":"2015-04-10T10:50:00","modified_gmt":"2015-04-10T09:50:00","slug":"dernier-opus-des-ateliers-marketing-largumentaire-commercial","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/","title":{"rendered":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana, sans-serif;\">Si vous avez suivi les pr\u00e9c\u00e9dents ateliers marketing anim\u00e9s par Sylvie Humbert, vous connaissez sur le bout des doigts votre <a href=\"http:\/\/inovallee-letarmac.blogspot.fr\/2015\/02\/atelier-tarmac-comprendre-son-champ.html\" target=\"_blank\" rel=\"noopener noreferrer\">champ concurrentiel<\/a> et votre <a href=\"http:\/\/inovallee-letarmac.blogspot.fr\/2015\/03\/atelier-tarmac-episode-2-avantage.html\" target=\"_blank\" rel=\"noopener noreferrer\">avantage concurrentiel<\/a>. C&rsquo;est d\u00e9j\u00e0 bien, mais \u00e7a ne suffit pas<\/span><span style=\"font-family: Verdana, sans-serif;\">&#8230;<\/span><span style=\"font-family: Verdana, sans-serif;\">&nbsp;Il s&rsquo;agit maintenant de savoir comment l&rsquo;expliquer aux clients ! Voil\u00e0 tout l&rsquo;objectif du dernier atelier qui a <\/span><span style=\"font-family: Verdana, sans-serif;\">logiquement&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">conclu&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">ce cycle marketing&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">le vendredi 3 avril dernier avec&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">\u00ab\u00a0l&rsquo;argumentaire commercial\u00a0\u00bb<\/span><span style=\"font-family: Verdana, sans-serif;\">.&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">En guise d&rsquo;entr\u00e9e en mati\u00e8re, les start-upers ont \u00e9t\u00e9 invit\u00e9s \u00e0 visionner et d\u00e9cortiquer la publicit\u00e9 r\u00e9alis\u00e9e en 2014 par Pampers. Quel rapport avec les couches-culottes, me direz-vous ?<\/span><span style=\"font-family: Verdana, sans-serif;\">&nbsp;<\/span><br \/><span style=\"font-family: Verdana, sans-serif;\"><br \/><\/span> <iframe allowfullscreen=\"\" frameborder=\"0\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/09eDC0vy5dE\" width=\"640\"><\/iframe><br \/><span style=\"font-family: Verdana, sans-serif;\"><br \/><\/span><span style=\"font-family: Verdana, sans-serif;\">Tout simplement parce que cette publicit\u00e9 utilise un mod\u00e8le robuste, duplicable et universel, construit en 4 temps :<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: Verdana, sans-serif;\">Pr\u00e9senter le b\u00e9n\u00e9fice client, l&rsquo;argument qui a le plus de sens et qui va faire mouche<\/span><\/li>\n<li><span style=\"font-family: Verdana, sans-serif;\">Montrer un exemple d&rsquo;utilisation<\/span><\/li>\n<li><span style=\"font-family: Verdana, sans-serif;\">Apporter la preuve par des \u00e9l\u00e9ments chiffr\u00e9s ou \u00e9motionnels (visuel, auditif ou kinesth\u00e9sique) que le produit ou service est le meilleur<\/span><\/li>\n<li><span style=\"font-family: Verdana, sans-serif;\">Revenir sur l&rsquo;avantage client pour boucler la boucle<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/3.bp.blogspot.com\/-5UP7VfpLtU0\/VSeWG5K1_zI\/AAAAAAAAQQo\/Nu8dZF9zlkA\/s1600\/Sylvie-humbert.jpg\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-5UP7VfpLtU0\/VSeWG5K1_zI\/AAAAAAAAQQo\/Nu8dZF9zlkA\/s1600\/Sylvie-humbert.jpg\" height=\"320\" width=\"213\" \/><\/a><span style=\"font-family: Verdana, sans-serif;\">Apr\u00e8s ce petit moment plut\u00f4t r\u00e9cr\u00e9atif, les choses s\u00e9rieuses commencent&#8230; \u00c0 partir d&rsquo;un tableau CAP SONCAS, un moyen mn\u00e9motechnique utilis\u00e9 pour m\u00e9moriser la structuration d\u2019une argumentation reposant sur la m\u00e9thode <a href=\"http:\/\/www.definitions-marketing.com\/Definition-CAP\">CAP<\/a> (Caract\u00e9ristique, Avantage, Preuve) et les motivations <a href=\"http:\/\/www.definitions-marketing.com\/Definition-SONCAS\">SONCAS<\/a> (S\u00e9curit\u00e9, Orgueil, Nouveaut\u00e9, Confort, Argent, Sympathie), il est temps pour chacun de r\u00e9diger son propre argumentaire commercial ! Un temps d&rsquo;\u00e9change personnalis\u00e9 avec chaque cr\u00e9ateur permet ensuite \u00e0 Sylvie de dispenser de pr\u00e9cieux conseils pour d\u00e9rouler efficacement le fil rouge de son argumentation. Et surtout, elle insiste sur cet aspect&nbsp;<\/span><span style=\"font-family: Verdana, sans-serif;\">: \u00ab\u00a0Plus on pr\u00e9-teste, meilleur on est !\u00a0\u00bb. Alors n&rsquo;h\u00e9sitez plus, lancez-vous et pitchez !<\/span><o:p><\/o:p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si vous avez suivi les pr\u00e9c\u00e9dents ateliers marketing anim\u00e9s par Sylvie Humbert, vous connaissez sur le bout des doigts votre champ concurrentiel et votre avantage concurrentiel. C&rsquo;est d\u00e9j\u00e0 bien, mais \u00e7a ne suffit pas&#8230;&nbsp;Il s&rsquo;agit maintenant de savoir comment l&rsquo;expliquer aux clients ! Voil\u00e0 tout l&rsquo;objectif du dernier atelier qui a logiquement&nbsp;conclu&nbsp;ce cycle marketing&nbsp;le vendredi [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,41,52],"tags":[],"class_list":["post-28701","post","type-post","status-publish","format-standard","hentry","category-animations-festives-salaries","category-entrepreneur-competences","category-optimiser-sa-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Si vous avez suivi les pr\u00e9c\u00e9dents ateliers marketing anim\u00e9s par Sylvie Humbert, vous connaissez sur le bout des doigts votre champ concurrentiel et votre avantage concurrentiel. C&rsquo;est d\u00e9j\u00e0 bien, mais \u00e7a ne suffit pas&#8230;&nbsp;Il s&rsquo;agit maintenant de savoir comment l&rsquo;expliquer aux clients ! Voil\u00e0 tout l&rsquo;objectif du dernier atelier qui a logiquement&nbsp;conclu&nbsp;ce cycle marketing&nbsp;le vendredi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inovallee.com\/en\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"inovall\u00e9e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/technopoleinovallee\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-10T09:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg\" \/>\n<meta name=\"author\" content=\"Inovallee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inovallee\" \/>\n<meta name=\"twitter:site\" content=\"@inovallee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inovallee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/\"},\"author\":{\"name\":\"Inovallee\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/person\\\/a45b15518aad3111b2d61d257a3e023b\"},\"headline\":\"Dernier opus des ateliers marketing : l\u2019argumentaire commercial\",\"datePublished\":\"2015-04-10T09:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/-6uSuE-ShzuU\\\/VSeV1kzV6GI\\\/AAAAAAAAQQg\\\/PwoHOr0GpUc\\\/s1600\\\/start-upers.jpg\",\"articleSection\":[\"Animations festives\",\"Entreprendre et d\u00e9velopper ses comp\u00e9tences\",\"Marketing \\\/ Communication \\\/ Webmarketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/\",\"name\":\"Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/-6uSuE-ShzuU\\\/VSeV1kzV6GI\\\/AAAAAAAAQQg\\\/PwoHOr0GpUc\\\/s1600\\\/start-upers.jpg\",\"datePublished\":\"2015-04-10T09:50:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#primaryimage\",\"url\":\"http:\\\/\\\/4.bp.blogspot.com\\\/-6uSuE-ShzuU\\\/VSeV1kzV6GI\\\/AAAAAAAAQQg\\\/PwoHOr0GpUc\\\/s1600\\\/start-upers.jpg\",\"contentUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/-6uSuE-ShzuU\\\/VSeV1kzV6GI\\\/AAAAAAAAQQg\\\/PwoHOr0GpUc\\\/s1600\\\/start-upers.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.inovallee.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dernier opus des ateliers marketing : l\u2019argumentaire commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#website\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/\",\"name\":\"inovall\u00e9e technopole, Home to software & smart technologies\",\"description\":\"Home to software &amp; smart technologies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.inovallee.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#organization\",\"name\":\"inovall\u00e9e\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.inovallee.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/inovallee_2022_GrenobleAlpes.png\",\"contentUrl\":\"https:\\\/\\\/www.inovallee.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/inovallee_2022_GrenobleAlpes.png\",\"width\":945,\"height\":369,\"caption\":\"inovall\u00e9e\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/technopoleinovallee\\\/\",\"https:\\\/\\\/x.com\\\/inovallee\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/inovall-e\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/inovallee?reload=9\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.inovallee.com\\\/#\\\/schema\\\/person\\\/a45b15518aad3111b2d61d257a3e023b\",\"name\":\"Inovallee\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inovallee.com\/en\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/","og_locale":"en_GB","og_type":"article","og_title":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e","og_description":"Si vous avez suivi les pr\u00e9c\u00e9dents ateliers marketing anim\u00e9s par Sylvie Humbert, vous connaissez sur le bout des doigts votre champ concurrentiel et votre avantage concurrentiel. C&rsquo;est d\u00e9j\u00e0 bien, mais \u00e7a ne suffit pas&#8230;&nbsp;Il s&rsquo;agit maintenant de savoir comment l&rsquo;expliquer aux clients ! Voil\u00e0 tout l&rsquo;objectif du dernier atelier qui a logiquement&nbsp;conclu&nbsp;ce cycle marketing&nbsp;le vendredi [&hellip;]","og_url":"https:\/\/www.inovallee.com\/en\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/","og_site_name":"inovall\u00e9e","article_publisher":"https:\/\/www.facebook.com\/technopoleinovallee\/","article_published_time":"2015-04-10T09:50:00+00:00","og_image":[{"url":"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg","type":"","width":"","height":""}],"author":"Inovallee","twitter_card":"summary_large_image","twitter_creator":"@inovallee","twitter_site":"@inovallee","twitter_misc":{"Written by":"Inovallee","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#article","isPartOf":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/"},"author":{"name":"Inovallee","@id":"https:\/\/www.inovallee.com\/#\/schema\/person\/a45b15518aad3111b2d61d257a3e023b"},"headline":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial","datePublished":"2015-04-10T09:50:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/"},"wordCount":313,"publisher":{"@id":"https:\/\/www.inovallee.com\/#organization"},"image":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg","articleSection":["Animations festives","Entreprendre et d\u00e9velopper ses comp\u00e9tences","Marketing \/ Communication \/ Webmarketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/","url":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/","name":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial - inovall\u00e9e","isPartOf":{"@id":"https:\/\/www.inovallee.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#primaryimage"},"image":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg","datePublished":"2015-04-10T09:50:00+00:00","breadcrumb":{"@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#primaryimage","url":"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg","contentUrl":"http:\/\/4.bp.blogspot.com\/-6uSuE-ShzuU\/VSeV1kzV6GI\/AAAAAAAAQQg\/PwoHOr0GpUc\/s1600\/start-upers.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.inovallee.com\/dernier-opus-des-ateliers-marketing-largumentaire-commercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.inovallee.com\/"},{"@type":"ListItem","position":2,"name":"Dernier opus des ateliers marketing : l\u2019argumentaire commercial"}]},{"@type":"WebSite","@id":"https:\/\/www.inovallee.com\/#website","url":"https:\/\/www.inovallee.com\/","name":"inovall\u00e9e technopole, Home to software & smart technologies","description":"Home to software &amp; smart technologies","publisher":{"@id":"https:\/\/www.inovallee.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inovallee.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.inovallee.com\/#organization","name":"inovall\u00e9e","url":"https:\/\/www.inovallee.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.inovallee.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.inovallee.com\/wp-content\/uploads\/2023\/08\/inovallee_2022_GrenobleAlpes.png","contentUrl":"https:\/\/www.inovallee.com\/wp-content\/uploads\/2023\/08\/inovallee_2022_GrenobleAlpes.png","width":945,"height":369,"caption":"inovall\u00e9e"},"image":{"@id":"https:\/\/www.inovallee.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/technopoleinovallee\/","https:\/\/x.com\/inovallee","https:\/\/www.linkedin.com\/company\/inovall-e\/","https:\/\/www.youtube.com\/user\/inovallee?reload=9"]},{"@type":"Person","@id":"https:\/\/www.inovallee.com\/#\/schema\/person\/a45b15518aad3111b2d61d257a3e023b","name":"Inovallee"}]}},"_links":{"self":[{"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts\/28701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/comments?post=28701"}],"version-history":[{"count":0,"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/posts\/28701\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/media?parent=28701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/categories?post=28701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inovallee.com\/en\/wp-json\/wp\/v2\/tags?post=28701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}