{"id":28717,"date":"2015-02-27T12:20:00","date_gmt":"2015-02-27T11:20:00","guid":{"rendered":"https:\/\/www.inovallee.com\/atelier-tarmac-comprendre-son-champ-concurrentiel\/"},"modified":"2015-02-27T12:20:00","modified_gmt":"2015-02-27T11:20:00","slug":"atelier-tarmac-comprendre-son-champ-concurrentiel","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/atelier-tarmac-comprendre-son-champ-concurrentiel\/","title":{"rendered":"Atelier tarmac : comprendre son champ concurrentiel"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-IChLAR0I4gM\/VPBSeF_bA6I\/AAAAAAAAPqA\/-nx7FAVmNjg\/s1600\/IMG_7164.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-IChLAR0I4gM\/VPBSeF_bA6I\/AAAAAAAAPqA\/-nx7FAVmNjg\/s1600\/IMG_7164.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Parce que le succ\u00e8s d&rsquo;une start-up d\u00e9pend de sa capacit\u00e9 \u00e0 vendre, et donc de son argumentaire commercial, et donc de son avantage concurrentiel, et donc de sa vision claire de son positionnement dans le champ concurrentiel, le Tarmac organisait le 26 f\u00e9vrier dernier un atelier pratique sur le sujet, anim\u00e9 par <a href=\"https:\/\/www.linkedin.com\/pub\/sylvie-humbert\/22\/735\/569\" target=\"_blank\" rel=\"noopener noreferrer\">Sylvie Humbert<\/a>, fondatrice de Boost Your Project (BYP) Marketing. Pas question d&rsquo;\u00e9couter tranquillement un cours th\u00e9orique sur les outils marketing, dont on ne sait finalement pas quoi faire concr\u00e8tement au quotidien.&nbsp;<\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-9BrjC0haMz8\/VPBSteBEhXI\/AAAAAAAAPqI\/vJDSStYhYA0\/s1600\/IMG_7170.JPG\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/-9BrjC0haMz8\/VPBSteBEhXI\/AAAAAAAAPqI\/vJDSStYhYA0\/s1600\/IMG_7170.JPG\" height=\"320\" width=\"213\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif;\">Les 8 cr\u00e9ateurs pr\u00e9sents ont du faire marcher leur centrifugeuse \u00e0 neurones car c&rsquo;est bien de leur projet qu&rsquo;il a \u00e9t\u00e9 question tout au long d&rsquo;un atelier o\u00f9 travail individuel et \u00e9changes collectifs ont alert\u00e9 \u00e0 un rythme soutenu. Identifier et lister ses concurrents, d\u00e9finir \u00e0 partir d&rsquo;un tableau crois\u00e9 PESTEL \/ SWOT les Facteurs Cl\u00e9s de Succ\u00e8s de son march\u00e9, et se positionner par rapport \u00e0 ses concurrents sur les principaux, ont permis \u00e0 chacun d&rsquo;y voir plus clair de fa\u00e7on tr\u00e8s concr\u00e8te sur son terrain de jeu, ses faiblesses et ses atouts. la suite au prochain \u00e9pisode le 12 mars prochain, avec un nouvel atelier &#8230; justement sur la d\u00e9finition de ses avantages concurrentiels !<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Parce que le succ\u00e8s d&rsquo;une start-up d\u00e9pend de sa capacit\u00e9 \u00e0 vendre, et donc de son argumentaire commercial, et donc de son avantage concurrentiel, et donc de sa vision claire de son positionnement dans le champ concurrentiel, le Tarmac organisait le 26 f\u00e9vrier dernier un atelier pratique sur le sujet, anim\u00e9 par Sylvie Humbert, fondatrice [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-28717","post","type-post","status-publish","format-standard","hentry","category-animations-festives-salaries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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