{"id":28816,"date":"2015-03-10T22:35:00","date_gmt":"2015-03-10T21:35:00","guid":{"rendered":"https:\/\/www.inovallee.com\/vif-succes-de-la-mini-conference-animee-par-marc-prunier-la-transformation-digitale-des-entreprises\/"},"modified":"2015-03-10T22:35:00","modified_gmt":"2015-03-10T21:35:00","slug":"vif-succes-de-la-mini-conference-animee-par-marc-prunier-la-transformation-digitale-des-entreprises","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/vif-succes-de-la-mini-conference-animee-par-marc-prunier-la-transformation-digitale-des-entreprises\/","title":{"rendered":"Vif succ\u00e8s de la mini-conf\u00e9rence anim\u00e9e par Marc Prunier : la transformation digitale des entreprises"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-jsP9mGMPgOA\/VP8Dg2eTeRI\/AAAAAAAAPwo\/gWjSIDnPw1E\/s1600\/DSC00753.JPG\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-jsP9mGMPgOA\/VP8Dg2eTeRI\/AAAAAAAAPwo\/gWjSIDnPw1E\/s1600\/DSC00753.JPG\" height=\"133\" width=\"200\" \/><\/a><\/div>\n<p><span style=\"background-color: white; color: #333333; line-height: 14px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><b>Lundi 9 mars, dans le cadre du partenariat d&rsquo;inovall\u00e9e avec Grenoble \u00c9cole de Management, Marc Prunier est venu animer une conf\u00e9rence sur la transformation digitale des entreprises. Retour sur cette mini-conf\u00e9rence anim\u00e9e et illustr\u00e9e de nombreuses vid\u00e9os.<\/b><\/span><\/span><br \/><span style=\"background-color: white; color: #333333; line-height: 14px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\">En quoi le digital diff\u00e8re-t-il du num\u00e9rique ? Comment le digital a-t-il investi nos vies et notre sph\u00e8re professionnelle ? Comment sommes-nous pass\u00e9s d&rsquo;une \u00e9conomie de propri\u00e9t\u00e9 \u00e0 une \u00e9conomie d&rsquo;usage ? Qu&rsquo;entend-on par \u00ab\u00a0service\u00a0\u00bb ? Quelles sont les nouvelles relations des entreprises avec leurs clients ?&nbsp;<\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\">Aborder tous ces points en deux heures, tel \u00e9tait le d\u00e9fi lanc\u00e9 : Marc Prunier l&rsquo;a r\u00e9ussi avec brio en r\u00e9ussissant \u00e0 impliquer la quarantaine de participants de cette mini-conf\u00e9rence, plac\u00e9e sous le signe du partage et de l&rsquo;\u00e9change, entre notions \u00e9conomiques et illustrations vid\u00e9os. Apr\u00e8s avoir demand\u00e9 \u00e0 chacun des participants de se pr\u00e9senter bri\u00e8vement en expliquant la raison de sa pr\u00e9sence et \u00e9ventuelles attentes, Marc Prunier est tout d&rsquo;abord revenu sur le terme de transformation digitale et plus particuli\u00e8rement sur les sp\u00e9cificit\u00e9s de la notion de \u00ab\u00a0digital\u00a0\u00bb dont l&rsquo;aspect \u00ab\u00a0humain\u00a0\u00bb et la notion de \u00ab\u00a0complicit\u00e9\u00a0\u00bb sont indissociables.&nbsp;<\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\">\u00ab\u00a0<i>Il a fallu 1 000 ans \u00e0 l&rsquo;homme pour inventer l&rsquo;\u00e9criture, 100 ans pour le livre et 10 ans pour l&rsquo;Internet<\/i>\u00ab\u00a0.&nbsp;<\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"color: #333333;\"><span style=\"background-color: white; line-height: 14px;\">Partant du constat que l<\/span><\/span><span style=\"background-color: white; color: #333333; line-height: 14px;\">\u2019\u00e9mergence des dispositifs digitaux acc\u00e9l\u00e8re la transformation des entreprises et bouleverse les r\u00e8gles d\u2019organisation et les liens traditionnels avec\/entre les collaborateurs et les clients,&nbsp;<\/span><span style=\"color: #333333;\"><span style=\"background-color: white; line-height: 14px;\">que les hommes sont de plus en plus connect\u00e9s, que les mani\u00e8res de consommer ne&nbsp;cessent d&rsquo;\u00e9voluer, privil\u00e9giant \u00e0 pr\u00e9sent davantage la qualit\u00e9 que la quantit\u00e9 : l&rsquo;entreprise n&rsquo;a d&rsquo;autre choix que d&rsquo;\u00eatre elle-m\u00eame transform\u00e9e.&nbsp;<\/span><\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\">Du recrutement des nouvelles g\u00e9n\u00e9rations qui privil\u00e9gient le BYOD (Bring Your Own Device) en passant par l&rsquo;entr\u00e9e dans l&rsquo;\u00e8re de la cr\u00e9ativit\u00e9, toutes ces modifications n&rsquo;excluent pourtant pas le facteur humain, puisque sans humain, point de service. Sans humain, point d&rsquo;\u00e9coute. Sans humain, point d&rsquo;\u00e9change.&nbsp;<\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\">L&rsquo;entreprise, quant \u00e0 elle, devient \u00ab\u00a0<i>une m\u00e9canique de l&rsquo;inattendu<\/i>\u00a0\u00bb : \u00ab\u00a0<i>Nous allons vers une soci\u00e9t\u00e9 o\u00f9 il y a beaucoup de cr\u00e9ativit\u00e9 et de d\u00e9construction pour r\u00e9inventer<\/i>\u00a0\u00bb souligne Marc Prunier. Mais la transformation num\u00e9rique a aussi fait \u00e9voluer le terme de \u00ab\u00a0service\u00a0\u00bb : le client devient omnipr\u00e9sent, il veut \u00eatre impliqu\u00e9 dans le processus de cr\u00e9ation. il se renseigne, lit des avis, compare, recommande des produits \u00e0 ses amis, il n&rsquo;est plus passif. Le digital pousse les entreprises \u00e0 r\u00e9inventer sans cesse leurs services.&nbsp;<\/span><\/span><br \/><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"color: #333333;\"><span style=\"background-color: white; line-height: 14px;\">\u00ab\u00a0<i>Il serait temps de changer notre regard. La technologie n&rsquo;est pas tout, c&rsquo;est important d&rsquo;avoir de bonnes conversations avec ses clients et m\u00eame ses collaborateurs, c&rsquo;est comme \u00e7a que nous en apprenons le plus<\/i>\u00ab\u00a0,&nbsp;<\/span><\/span><span style=\"background-color: white; color: #333333; line-height: 14px;\">conclut Marc Prunier.&nbsp;<\/span><\/span><br \/><span style=\"background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small; line-height: 14px;\"><br \/><\/span><span style=\"background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small; line-height: 14px;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-50wKmOrbnBU\/VP8QRNMwR0I\/AAAAAAAAPxI\/cQrJ8lhaJK8\/s1600\/DSC00717.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/-50wKmOrbnBU\/VP8QRNMwR0I\/AAAAAAAAPxI\/cQrJ8lhaJK8\/s1600\/DSC00717.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-c47Zq0f0BwY\/VP8P-yqwJcI\/AAAAAAAAPw4\/9qRN8VqnCBY\/s1600\/DSC00722.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-c47Zq0f0BwY\/VP8P-yqwJcI\/AAAAAAAAPw4\/9qRN8VqnCBY\/s1600\/DSC00722.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-FF-p5jO3bjk\/VP8P_TUkvjI\/AAAAAAAAPw8\/Z1WNmy-miDc\/s1600\/DSC00730.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-FF-p5jO3bjk\/VP8P_TUkvjI\/AAAAAAAAPw8\/Z1WNmy-miDc\/s1600\/DSC00730.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-8n-jJv_0rPU\/VP8QrSwTB1I\/AAAAAAAAPxU\/4YibTH8t6ng\/s1600\/DSC00736.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-8n-jJv_0rPU\/VP8QrSwTB1I\/AAAAAAAAPxU\/4YibTH8t6ng\/s1600\/DSC00736.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-DS24zUcYDh4\/VP8QrZGtUlI\/AAAAAAAAPxQ\/8CPe9HBR_Gk\/s1600\/DSC00739.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/-DS24zUcYDh4\/VP8QrZGtUlI\/AAAAAAAAPxQ\/8CPe9HBR_Gk\/s1600\/DSC00739.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-kc3plOg9c6E\/VP8Qtt-fdsI\/AAAAAAAAPxg\/fs4-3aAZ0uU\/s1600\/DSC00750.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-kc3plOg9c6E\/VP8Qtt-fdsI\/AAAAAAAAPxg\/fs4-3aAZ0uU\/s1600\/DSC00750.JPG\" height=\"320\" width=\"213\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-clRTUmtNg1A\/VP8Q5zXTyBI\/AAAAAAAAPxo\/k4zS1UfSC3o\/s1600\/DSC00761.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-clRTUmtNg1A\/VP8Q5zXTyBI\/AAAAAAAAPxo\/k4zS1UfSC3o\/s1600\/DSC00761.JPG\" height=\"213\" width=\"320\" \/><\/a><\/div>\n<p><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><span style=\"color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><span style=\"background-color: white; line-height: 14px;\"><br \/><\/span><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Lundi 9 mars, dans le cadre du partenariat d&rsquo;inovall\u00e9e avec Grenoble \u00c9cole de Management, Marc Prunier est venu animer une conf\u00e9rence sur la transformation digitale des entreprises. Retour sur cette mini-conf\u00e9rence anim\u00e9e et illustr\u00e9e de nombreuses vid\u00e9os.En quoi le digital diff\u00e8re-t-il du num\u00e9rique ? Comment le digital a-t-il investi nos vies et notre sph\u00e8re professionnelle [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28816","post","type-post","status-publish","format-standard","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vif succ\u00e8s de la mini-conf\u00e9rence anim\u00e9e par Marc Prunier : la transformation digitale des entreprises - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/vif-succes-de-la-mini-conference-animee-par-marc-prunier-la-transformation-digitale-des-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vif succ\u00e8s de la mini-conf\u00e9rence anim\u00e9e par Marc Prunier : la transformation digitale des entreprises - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Lundi 9 mars, dans le cadre du partenariat d&rsquo;inovall\u00e9e avec Grenoble \u00c9cole de Management, Marc Prunier est venu animer une conf\u00e9rence sur la transformation digitale des entreprises. 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