{"id":35837,"date":"2021-06-25T00:21:51","date_gmt":"2021-06-24T22:21:51","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=35837"},"modified":"2021-06-25T00:31:14","modified_gmt":"2021-06-24T22:31:14","slug":"elaborer-son-business-plan-pour-anticiper-les-actions-futures","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/elaborer-son-business-plan-pour-anticiper-les-actions-futures\/","title":{"rendered":"\u00c9laborer son business plan pour anticiper les actions futures"},"content":{"rendered":"<p><strong>Souvent per\u00e7u comme un mal n\u00e9cessaire, le business plan est un exercice incontournable lorsqu\u2019il s\u2019agit de solliciter des financements et un outil de pilotage de son entreprise \u00e9tablissant ses grandes lignes. Encore faut-il l\u2019\u00e9laborer\u00a0!<\/strong><\/p>\n<p>Un challenge autant qu\u2019un exercice de style qui apporte bien plus qu\u2019il n\u2019y para\u00eet, le business plan est indispensable notamment dans le cas de demande de financements. Mais pas que\u00a0! Il permet aux dirigeants d\u2019y voir plus clair, d\u2019esquisser une roadmap.<\/p>\n<p>Exercice bidirectionnel compl\u00e9mentaire, il comporte deux \u00e9l\u00e9ments cl\u00e9s \u00e0 confronter au vu de la r\u00e9alit\u00e9\u00a0:<\/p>\n<ul>\n<li>Les ressources comme point de d\u00e9part pour \u00e9laborer les actions n\u00e9cessaires \u00e0 la cr\u00e9ation de son entreprise\u00a0;<\/li>\n<li>Les op\u00e9rations comme point de d\u00e9part lorsqu\u2019il s\u2019av\u00e8re pertinent de calculer les ressources dont on a besoin et chercher les financements.<\/li>\n<\/ul>\n<h2><strong>\u00c9tape 1\u00a0: Vendre<\/strong><\/h2>\n<p>La vente est un investissement \u00e0 part enti\u00e8re qui co\u00fbte\u00a0! Une fois les canaux de vente identifi\u00e9s lors d\u2019une \u00e9tude de march\u00e9 r\u00e9alis\u00e9 en amont, il convient d\u2019indiquer\u00a0:<\/p>\n<ul>\n<li>Le prix de vente\u00a0;<\/li>\n<li>Les co\u00fbts commerciaux (variables et fixes) se situant g\u00e9n\u00e9ralement entre 20 % et 40 %\u00a0;<\/li>\n<li>Les d\u00e9lais commerciaux\u00a0: time to cash, attention au d\u00e9lai entre le 1<sup>er<\/sup> rendez-vous client et l\u2019encaissement qui g\u00e9n\u00e9ralement diff\u00e8re ;<\/li>\n<li>Les volumes\u00a0;<\/li>\n<li>Les risques.<\/li>\n<\/ul>\n<h2><strong>\u00c9tape 2\u00a0: produire<\/strong><\/h2>\n<p>Comment calculer ses co\u00fbts de production pour obtenir son seuil de rentabilit\u00e9\u00a0? En comparant les diverses hypoth\u00e8ses de production sur la base\u00a0:<\/p>\n<ul>\n<li>Des co\u00fbts directs<\/li>\n<li>Des investissements<\/li>\n<li>De la qualit\u00e9 et des risques<\/li>\n<li>Des d\u00e9lais d\u2019approvisionnement et de paiement<\/li>\n<\/ul>\n<p>Le volume de production est un indicateur pr\u00e9cieux. Si le seuil n\u00e9cessite de produire \u00e9norm\u00e9ment, c\u2019est que le risque est \u00e9lev\u00e9 qui peut induire des difficult\u00e9s \u00e0 se financer \u00e0 terme.<\/p>\n<h2><strong>\u00c9tape 3\u00a0: le financement<\/strong><\/h2>\n<p>La vente d\u2019un produit peut n\u00e9cessiter de passer par un distributeur. En g\u00e9n\u00e9ral, les distributeurs demandent 1200 produits et 300 en stock. L\u2019investissement est important avant de r\u00e9aliser la premi\u00e8re vente.<\/p>\n<ul>\n<li>On commence par chiffrer le besoin global de financement\u00a0;<\/li>\n<li>On l\u2019exprime ensuite en dur\u00e9e de ventes\u00a0: 6 mois, c\u2019est bon \/ 12 mois, c\u2019est tendu, 24 mois, \u00e7a ne va pas \u00eatre simple\u00a0(sauf si le secteur le veut)\u00a0;<\/li>\n<li>On v\u00e9rifie ensuite les hypoth\u00e8ses par rapport \u00e0 l\u2019estimation des ventes et de production.<\/li>\n<\/ul>\n<h2><strong>\u00c9tape 4\u00a0: gagner de l\u2019argent<\/strong><\/h2>\n<p>Il faut maintenant \u00e9valuer les besoins de tr\u00e9soreries et le cashflow mensuellement\u00a0:<\/p>\n<ul>\n<li>\u00c9crivez plusieurs sc\u00e9narios\u00a0;<\/li>\n<li>\u00c9vitez d\u2019approcher le 0 \u20ac de tr\u00e9sorerie, conservez une marge de man\u0153uvre\u00a0;<\/li>\n<li>Rebouclez les r\u00e9sultats avec les hypoth\u00e8ses vente \/ production \/ financement\u00a0;<\/li>\n<li>Rallongez le time to cash pour limiter les risques de retard\u00a0;<\/li>\n<li>Testez les risques\u00a0;<\/li>\n<\/ul>\n<p>Le business plan est, avant tout, un outil de pilotage qui se r\u00e9vise quotidiennement au regard de la r\u00e9alit\u00e9 et au vu des \u00e9tudes de risque r\u00e9alis\u00e9es parall\u00e8lement afin d\u2019anticiper au mieux les cons\u00e9quences.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Un atelier anim\u00e9 par Innotelos :<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-35874\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2021\/06\/innotelos-300x94.png\" alt=\"\" width=\"300\" height=\"94\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2021\/06\/innotelos-300x94.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2021\/06\/innotelos.png 520w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Didier Lebouc<br \/>\n06 60 56 82 60<br \/>\n<a href=\"mailto:didier@innotelos.com\">didier@innotelos.com<\/a><\/p>\n<p>Anne Munchenbach<br \/>\n06 08 28 95 48<br \/>\n<a href=\"mailto:anne@innotelos.com\">anne@innotelos.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Souvent per\u00e7u comme un mal n\u00e9cessaire, le business plan est un exercice incontournable lorsqu\u2019il s\u2019agit de solliciter des financements et un outil de pilotage de son entreprise \u00e9tablissant ses grandes lignes. Encore faut-il l\u2019\u00e9laborer\u00a0! Un challenge autant qu\u2019un exercice de style qui apporte bien plus qu\u2019il n\u2019y para\u00eet, le business plan est indispensable notamment dans [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":35871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,42],"tags":[647],"class_list":["post-35837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-competences","category-entrepreneur-strategie-innovation","tag-business-plan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9laborer son business plan pour anticiper les actions futures - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Souvent per\u00e7u comme un mal n\u00e9cessaire, le business plan est un exercice incontournable et un moyen pour piloter son entreprise au quotidien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/elaborer-son-business-plan-pour-anticiper-les-actions-futures\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9laborer son business plan pour anticiper les actions futures - 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