{"id":36856,"date":"2021-09-29T18:07:57","date_gmt":"2021-09-29T16:07:57","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=36856"},"modified":"2021-10-05T00:46:52","modified_gmt":"2021-10-04T22:46:52","slug":"campaign-hunt-automatiser-la-veille-marketing-concurrentielle-omnicanale","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/campaign-hunt-automatiser-la-veille-marketing-concurrentielle-omnicanale\/","title":{"rendered":"Campaign Hunt, ou comment automatiser la veille marketing concurrentielle omnicanale"},"content":{"rendered":"<p>A l\u2019\u00e8re du digital, comprendre le parcours utilisateurs est en enjeu cl\u00e9 du commerce en ligne, pour lesquelles la performance de leurs campagnes webmarketing est directement li\u00e9e \u00e0 leur r\u00e9ussite commerciale.<\/p>\n<p>Dans ce contexte, l\u2019analyse de la concurrence est une pratique cl\u00e9, qui a d\u2019ailleurs permis \u00e0 Gustav Combrinck de b\u00e2tir une grande partie de sa carri\u00e8re sur l\u2019\u00e9tude \u00ab manuelle \u00bb des campagnes omnicanales.<\/p>\n<p>Manuelle car, si de nombreux outils existent d\u00e9j\u00e0 en la mati\u00e8re pour automatiser le process, ils sont, pour la plupart, monocanal et n\u00e9cessitent de facto une analyse manuelle de compilation.<\/p>\n<p>D\u2019o\u00f9 son id\u00e9e de lancer Campaign Hunt, une plateforme automatis\u00e9e de veille marketing cross-canal, permettant d\u2019avoir une vision unifi\u00e9e du parcours et du cycle de vie des clients, qui fournit un acc\u00e8s instantan\u00e9 aux campagnes de ses concurrents, et par la m\u00eame occasion, une information pr\u00e9cise sur les tendances.<\/p>\n<p>L\u2019objectif\u00a0: finaliser le MVP d\u2019ici la fin de l\u2019ann\u00e9e pour les premiers clients pr\u00eats \u00e0 commander la solution, avant de d\u00e9velopper la partie IA de la V1 courant 2022.<\/p>\n<p>Gustav cherche d\u2019ailleurs un CTO pour partager l\u2019aventure, donc avis aux amateurs !<\/p>","protected":false},"excerpt":{"rendered":"<p>A l\u2019\u00e8re du digital, comprendre le parcours utilisateurs est en enjeu cl\u00e9 du commerce en ligne, pour lesquelles la performance de leurs campagnes webmarketing est directement li\u00e9e \u00e0 leur r\u00e9ussite commerciale. Dans ce contexte, l\u2019analyse de la concurrence est une pratique cl\u00e9, qui a d\u2019ailleurs permis \u00e0 Gustav Combrinck de b\u00e2tir une grande partie de [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":37066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,44],"tags":[841],"class_list":["post-36856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrivees-departs-tarmac","category-tarmac-incubator","tag-campaign-hunt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaign Hunt, ou comment automatiser la veille marketing concurrentielle omnicanale - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/campaign-hunt-automatiser-la-veille-marketing-concurrentielle-omnicanale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign Hunt, ou comment automatiser la veille marketing concurrentielle omnicanale - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"A l\u2019\u00e8re du digital, comprendre le parcours utilisateurs est en enjeu cl\u00e9 du commerce en ligne, pour lesquelles la performance de leurs campagnes webmarketing est directement li\u00e9e \u00e0 leur r\u00e9ussite commerciale. 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