{"id":37165,"date":"2021-10-14T10:36:04","date_gmt":"2021-10-14T08:36:04","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=37165"},"modified":"2021-10-14T10:36:04","modified_gmt":"2021-10-14T08:36:04","slug":"tuto-webmarketing-comment-animer-efficacement-sa-page-entreprise-linkedin","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/tuto-webmarketing-comment-animer-efficacement-sa-page-entreprise-linkedin\/","title":{"rendered":"[TUTO WEBMARKETING] Comment animer efficacement sa page entreprise LinkedIn\u00a0?"},"content":{"rendered":"

Petit tuto sur l\u2019outil digital LinkedIn, le r\u00e9seau social professionnel de r\u00e9f\u00e9rence, tr\u00e8s performant s\u2019il est bien exploit\u00e9 mais trop souvent d\u00e9laiss\u00e9! Animer sa page entreprise demande un peu de temps mais offre de nombreux b\u00e9n\u00e9fices en communication! Vous faire conna\u00eetre, gagner en visibilit\u00e9 et en notori\u00e9t\u00e9, vous faire un r\u00e9seau, faire parler de vous, partager vos nouvelles,<\/strong> …<\/p>\n

La cl\u00e9 d\u2019une bonne utilisation de votre page LinkedIn est de publier r\u00e9guli\u00e8rement du contenu, au bon moment, aux bonnes personnes et d\u2019interagir sur le r\u00e9seau<\/strong>. Une petite strat\u00e9gie de communication digitale est n\u00e9cessaire.. Pas de panique\u00a0! Ce tuto rapide avec les points essentiels devrait vous aider sans \u00eatre un expert du webmarketing\u00a0!<\/p>\n

Cr\u00e9ez une strat\u00e9gie de communication pour votre page entreprise LinkedIn<\/h2>\n

1- D\u00e9finissez votre cible <\/strong><\/h4>\n

Dans le cadre de votre strat\u00e9gie digitale, il est primordial de d\u00e9finir \u00e0 qui vous adresser:<\/strong> clients, ambassadeurs, prescripteurs, partenaires, etc. Identifiez vos cibles afin de les inviter \u00e0 aimer votre page, interagir avec eux et leur adresser les bons contenus.<\/p>\n

2- Cr\u00e9ez un planning de publications<\/strong><\/h4>\n

Pr\u00e9parer un planning permettra de vous organiser<\/strong> dans vos publications et vous projeter en fonction des \u00e9v\u00e9nements \u00e0 venir. Vous pourrez ainsi concevoir une strat\u00e9gie \u00e9ditoriale<\/strong> et respecter une r\u00e9gularit\u00e9 dans la publication de votre contenu.<\/p>\n

3- Postez du contenu <\/strong><\/h4>\n

Se d\u00e9marquer sur LinkedIn requi\u00e8re de poster des publications avec un contenu de qualit\u00e9<\/strong> qui int\u00e9resseront et attireront vos abonn\u00e9s. Les publications peuvent \u00eatre vari\u00e9es\u00a0:<\/p>\n

    \n
  • Pr\u00e9senter vos services, produits et vos projets professionnels,<\/strong><\/li>\n
  • Valoriser votre expertise dans votre domaine d\u2019activit\u00e9<\/strong><\/li>\n
  • Partager les succ\u00e8s et les \u00e9tapes cl\u00e9s de votre entreprise<\/strong><\/li>\n
  • Relayer vos parutions dans la presse<\/strong><\/li>\n
  • Partager votre veille concernant votre secteur d\u2019activit\u00e9<\/strong><\/li>\n
  • Communiquer sur votre pr\u00e9sence \u00e0 des \u00e9v\u00e9nements<\/strong><\/li>\n
  • Recruter de futurs collaborateurs en partageant vos offres d\u2019emploi<\/strong><\/li>\n
  • Publier sur la vie de l\u2019entreprise, l\u2019\u00e9quipe, les \u00e9v\u00e9nements en interne,\u2026<\/strong><\/li>\n<\/ul>\n

     <\/p>\n

    Quelques conseils pour concevoir un contenu attractif
    \n<\/strong><\/h3>\n

    Illustrez votre publication d\u2019un m\u00e9dia :
    \n<\/strong><\/em><\/h4>\n
      \n
    • \n
      Images et photos<\/strong><\/h5>\n<\/li>\n<\/ul>\n

      Attirez l\u2019attention dans les fils d\u2019actualit\u00e9 avec des visuels attractifs : des images de vos produits, de l\u2019entreprise, d\u2019\u00e9v\u00e9nements, etc. Ils peuvent aussi \u00eatre des \u00e9l\u00e9ments d\u00e9clencheurs de d\u00e9bats s\u2019ils sont accompagn\u00e9s d\u2019une question ouverte.<\/p>\n

      Le +<\/em><\/strong>\u00a0: \u00e9vitez les visuels qui n\u2019ont pas lieu d\u2019\u00eatre sur ce r\u00e9seau professionnel pour ne pas d\u00e9cr\u00e9dibiliser votre d\u00e9marche.<\/p>\n

        \n
      • \n
        Infographies<\/strong><\/h5>\n<\/li>\n<\/ul>\n

        Illustrez vos chiffres, process ou vos informations cl\u00e9s avec des infographies int\u00e9ressantes et impactantes. Cela vous fera gagner en viralit\u00e9 et visibilit\u00e9 par les partages qu\u2019elles g\u00e9n\u00e8reront.<\/p>\n

        Le +<\/em>\u00a0<\/strong>: faites bien figurer votre logo et l\u2019url de votre site sur l\u2019infographie.<\/p>\n

          \n
        • \n
          Vid\u00e9os <\/strong><\/h5>\n<\/li>\n<\/ul>\n

          Enrichissez vos publications de vid\u00e9os courtes et impactantes qui les rendront plus divertissantes.<\/p>\n

          Le +<\/em> <\/strong>: t\u00e9l\u00e9chargez directement la vid\u00e9o sur LinkedIn en int\u00e9grant des sous-titres dans votre vid\u00e9o ou un fichier SRT gr\u00e2ce \u00e0 Youtube.<\/p>\n

           <\/p>\n

          Faites attention aux exigences de l\u2019algorithme LinkedIn : <\/em>
          \n<\/strong><\/h4>\n

          LinkedIn boostera la visibilit\u00e9 de vos publications<\/strong> si les conditions suivantes sont respect\u00e9es :<\/p>\n

            \n
          • Le contenu est jug\u00e9 pertinent et int\u00e9ressant<\/strong><\/li>\n
          • Elles sont lik\u00e9es ou comment\u00e9es<\/strong> dans la premi\u00e8re heure<\/li>\n
          • Elles sont publi\u00e9es le bon jour et \u00e0 la bonne heure<\/strong>:<\/li>\n<\/ul>\n

            Les meilleurs moments seraient les mardi, mercredi et jeudi avant et apr\u00e8s les horaires de bureau : t\u00f4t le matin entre 7h30 et 8h30, \u00e0 12h, ou en fin de journ\u00e9e entre 17h et 18h<\/strong><\/p>\n

              \n
            • Elles ne renvoient pas un lien externe<\/strong><\/li>\n<\/ul>\n

              Petite astuce, mettez les liens externes de vos publications en commentaire afin de contourner les sanctions de l\u2019algorithme.<\/p>\n

              Dernier conseil, ne publiez pas massivement les m\u00eames articles et ne partagez pas trop de posts.<\/p>\n

              Interagir sur LinkedIn\u00a0<\/strong><\/h3>\n

              Animer votre page entreprise et interagir sur le r\u00e9seau seront compl\u00e9mentaires dans votre strat\u00e9gie digitale <\/strong><\/p>\n

              Interagir sur LinkedIn se r\u00e9sume \u00e0:<\/p>\n

                \n
              • participer aux d\u00e9bats,<\/li>\n
              • commenter des publications,<\/li>\n
              • faire \u00e9merger de nouvelles interrogations,<\/li>\n
              • r\u00e9pondre aux sondages,<\/li>\n
              • poser des questions sur un sujet pr\u00e9cis,<\/li>\n
              • d\u00e9livrer vos points de vue, etc..<\/li>\n<\/ul>\n

                Interagir sur des sujets li\u00e9s \u00e0 votre activit\u00e9 valorisera votre expertise<\/strong> aupr\u00e8s des int\u00e9ress\u00e9s, augmentera votre visibilit\u00e9 et votre notori\u00e9t\u00e9, et d\u00e9veloppera votre r\u00e9seau.<\/strong><\/p>\n

                Plus vous serez engag\u00e9 sur le r\u00e9seau, plus vous valoriserez votre entreprise et votre expertise.<\/strong><\/p>\n

                Avec votre profil LinkedIn perso, vous pouvez recommander et citer votre page entreprise avec le tag @Votre entreprise<\/strong> et accro\u00eetre l\u2019engagement dans vos posts et commentaires.<\/p>\n

                Vous pouvez \u00e9galement tagguer des personnes et des entreprises qui seront inform\u00e9es du post ou commentaire. Les membres LinkedIn n\u2019ont pas besoin de faire partie de vos relations pour vous mentionner ou pour que vous les mentionniez.<\/p>\n

                Le +<\/em> :<\/strong> avec mod\u00e9ration tout de m\u00eame toujours veill\u00e9 \u00e0 la qualit\u00e9 et \u00e0 la pertinence de vos interactions.<\/p>\n

                D\u00e9sormais, la cr\u00e9ation de contenu sur votre page entreprise et votre activit\u00e9 sur LinkedIn n\u2019a plus de secret pour vous.<\/strong><\/p>\n

                Inovall\u00e9e peut participer \u00e0 la strat\u00e9gie digitale de votre page LinkedIn. Pour ce faire, n\u2019h\u00e9sitez pas \u00e0 tagguer @inovall\u00e9e. Vous gagnerez en visibilit\u00e9 et vous ferez conna\u00eetre aupr\u00e8s de notre communaut\u00e9!<\/strong><\/h6>","protected":false},"excerpt":{"rendered":"

                Petit tuto sur l\u2019outil digital LinkedIn, le r\u00e9seau social professionnel de r\u00e9f\u00e9rence, tr\u00e8s performant s\u2019il est bien exploit\u00e9 mais trop souvent d\u00e9laiss\u00e9! Animer sa page entreprise demande un peu de temps mais offre de nombreux b\u00e9n\u00e9fices en communication! Vous faire conna\u00eetre, gagner en visibilit\u00e9 et en notori\u00e9t\u00e9, vous faire un r\u00e9seau, faire parler de vous, […]<\/p>\n","protected":false},"author":18,"featured_media":37177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,52,1],"tags":[542],"class_list":["post-37165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-competences","category-optimiser-sa-communication-digitale","category-non-classe","tag-webmarketing"],"yoast_head":"\n[TUTO WEBMARKETING] Comment animer efficacement sa page entreprise LinkedIn\u00a0? - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Quelques conseils pour d\u00e9velopper sa strat\u00e9gie digitale pour animer sa page entreprise LinkedIn et interagir sur le r\u00e9seau professionnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/tuto-webmarketing-comment-animer-efficacement-sa-page-entreprise-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[TUTO WEBMARKETING] Comment animer efficacement sa page entreprise LinkedIn\u00a0? 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