{"id":46879,"date":"2023-06-28T12:20:02","date_gmt":"2023-06-28T10:20:02","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=46879"},"modified":"2023-06-28T12:20:03","modified_gmt":"2023-06-28T10:20:03","slug":"le-programme-gate-1-a-pris-son-envol-fin-mai-avec-10-startups-a-son-bord-pour-assurer-leur-decollage-commercial","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/le-programme-gate-1-a-pris-son-envol-fin-mai-avec-10-startups-a-son-bord-pour-assurer-leur-decollage-commercial\/","title":{"rendered":"Le programme GATE 1 a pris son envol fin mai avec 10 startups \u00e0 son bord pour assurer leur d\u00e9collage commercial."},"content":{"rendered":"

10 startups innovantes bas\u00e9es en r\u00e9gion Auvergne Rh\u00f4ne Alpes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour embarquer pour le 1er<\/sup> vol du nouveau programme GATE<\/a>. Les domaines d\u2019activit\u00e9s sont vari\u00e9s \u00e0 l\u2019image des technologies d\u00e9velopp\u00e9es sur notre territoire\u00a0: digital\u00a0; smart cities\u00a0; sant\u00e9\u00a0; sport tech\u00a0; proptech\u2026<\/p>\n\n\n\n

Le nouveau format <\/a>du programme GATE propose d\u00e9sormais des sessions collectives (4 escales pour Gate 1) en plus du suivi d\u2019accompagnement individuel (11 jours).\u00a0 Les deux premi\u00e8res escales se sont d\u00e9roul\u00e9es en juin, 2 jours intenses pour faire connaissance, plancher sur son positionnement marketing, sa strat\u00e9gie commerciale et s\u2019exercer aux techniques de vente, r\u00e9fl\u00e9chir entre pairs et b\u00e9n\u00e9ficier de l\u2019avis d\u2019experts.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Au cours de ces journ\u00e9es, on reprend les fondamentaux qui permettront de mettre tous les voyants au vert pour assurer un lancement commercial optimal. Ainsi les participants ont \u00e9t\u00e9 amen\u00e9s \u00e0 retravailler sous l\u2019\u0153il d\u2019un expert leur positionnement marketing afin de rendre explicite leurs b\u00e9n\u00e9fices clients, identifier le probl\u00e8me D.U.R.E. (durable, urgent, reconnu, \u00e9norme) auquel r\u00e9pond leur solution, segmenter de fa\u00e7on pertinentes leur march\u00e9 \u00e0 partir de donn\u00e9es fiables. Bref, mettre toutes les chances de leur c\u00f4t\u00e9 pour tenter d\u2019\u00eatre le plus gros poisson de la mare.<\/p>\n\n\n\n

Le positionnement effectu\u00e9, l\u2019heure du d\u00e9marchage commercial pointe le bout de son nez. Comment faire pour d\u00e9crocher des rendez-vous\u00a0et passer les barrages du standard\u00a0? Comment pr\u00e9parer et structurer son entretien avec le prospect vis\u00e9\u00a0? Quand et comment abord\u00e9 le prix\u00a0? Comment g\u00e9rer les objections\u00a0? Comment mener une n\u00e9gociation\u00a0? Nulle place laiss\u00e9e \u00e0 l\u2019improvisation dans ce p\u00e9rilleux exercice. Organisation, pr\u00e9paration et rigueur sont les ma\u00eetres mots car \u00ab\u00a0La vente est une somme de petits riens\u00a0\u00bb comme l\u2019annon\u00e7ait le formateur Cyril Souffi.<\/p>\n\n\n\n

L\u2019efficience des Form\u2019actions<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La d\u00e9marche p\u00e9dagogique adopt\u00e9e pour ces s\u00e9ances collectives alterne phases th\u00e9oriques et mise en pratique pour permettre \u00e0 chaque participant de commencer \u00e0 travailler concr\u00e8tement sur les diff\u00e9rents supports (\u00e9tudes de march\u00e9, sc\u00e9narios t\u00e9l\u00e9phonique, structure de l\u2019entretien de vente, argumentaire commercial, etc.) Les mises en pratiques peuvent se faire sous diff\u00e9rentes formes, individuelles ou coop\u00e9ratives, par structure ou entre pairs pour varier les points de vue.<\/p>\n\n\n\n

A l\u2019issue de ces escales collectives, les participants repartent en ayant commencer \u00e0 cheminer sur diff\u00e9rents sujets, conscients des points \u00e0 renforcer et avec une vision plus claire des besoins de suivis individuels \u00e0 solliciter.<\/p>\n\n\n\n

\u00ab J\u2019ai toujours fui le commercial. Avec Gate, j\u2019ai d\u00e9couvert des aspects passionnants. Je me sens mieux arm\u00e9s. \u00bb Guilhem, ANATOLOG<\/p>\n\n\n\n

\u00ab\u00a0J\u2019aime ce partage d\u2019exp\u00e9rience permis dans ces sessions collectives. Il me permet de prendre de la hauteur.\u00a0\u00bb Philippe Derain, Tchatbooster<\/p>\n\n\n\n

\u00ab J’a d\u00e9couvert des aspects, tr\u00e8s int\u00e9ressants, passionnant. Je me sens mieux arm\u00e9s. \u00bb<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Suite des escales en juillet pour aborder \u00e9motions, comportement et posture dans le commercial et r\u00e9fl\u00e9chir \u00e0 comment structurer et piloter sa gestion commercial (outils, RH).<\/p>\n\n\n\n

La route est longue sur le chemin du succ\u00e8s et \u00eatre bien \u00e9quip\u00e9 en est la cl\u00e9 !<\/p>","protected":false},"excerpt":{"rendered":"

Le nouveau format du programme GATE propose d\u00e9sormais des sessions collectives en plus du suivi d\u2019accompagnement individuel.\u00a0 Les deux premi\u00e8res escales se sont d\u00e9roul\u00e9es en juin, 2 jours intenses pour faire connaissance, plancher sur son positionnement marketing, sa strat\u00e9gie commerciale et s\u2019exercer aux techniques de vente, r\u00e9fl\u00e9chir entre pairs et b\u00e9n\u00e9ficier de l\u2019avis d\u2019experts.\u00a0<\/p>","protected":false},"author":37,"featured_media":46881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1757],"tags":[],"class_list":["post-46879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gate"],"yoast_head":"\nLe programme GATE 1 a pris son envol fin mai avec 10 startups \u00e0 son bord pour assurer leur d\u00e9collage commercial. - inovall\u00e9e<\/title>\n<meta name=\"description\" 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