{"id":5061,"date":"2016-01-19T16:51:41","date_gmt":"2016-01-19T15:51:41","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=5061"},"modified":"2016-01-19T16:51:41","modified_gmt":"2016-01-19T15:51:41","slug":"seo-check-list-des-questions-a-se-poser-pour-optimiser-son-referencement-web","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/seo-check-list-des-questions-a-se-poser-pour-optimiser-son-referencement-web\/","title":{"rendered":"SEO : check list des questions \u00e0 se poser pour optimiser son r\u00e9f\u00e9rencement web"},"content":{"rendered":"<p><figure id=\"attachment_5081\" aria-describedby=\"caption-attachment-5081\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-thumbnail wp-image-5081\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454-300x225.jpg\" alt=\"Optimiser sa pr\u00e9sence sur Google\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454-300x225.jpg 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454-768x576.jpg 768w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454-1024x768.jpg 1024w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/01\/IMG_0454.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-5081\" class=\"wp-caption-text\">Formation SEO au Tarmac<\/figcaption><\/figure><br \/>\nGoogle repr\u00e9sente 94% des parts de march\u00e9 en Europe, bien loin devant Yahoo (2,4%) et Bing (2,4%) : autant dire que \u00ab\u00a0s\u00e9duire\u00a0\u00bb Google quand on con\u00e7oit son site est aujourd\u2019hui fondamental pour quiconque veut \u00eatre visible et trouv\u00e9 sur le web, donc appara\u00eetre en premi\u00e8re page sur les requ\u00eates cibles vis\u00e9es &#8230;<br \/>\nSi les algorythmes de Google sont aussi secrets qu&rsquo;\u00e9volutifs, quelques v\u00e9rit\u00e9s restent n\u00e9anmoins bonnes \u00e0 savoir\u00a0 et tel \u00e9tait bien l&rsquo;objet de la <a href=\"http:\/\/www.aab-marketing.com\/formation-seo-referencement\/\" target=\"_blank\" rel=\"noopener noreferrer\">formation SEO<\/a> dispens\u00e9e au Tarmac les 18 et 19 janvier dernier par l&rsquo;un de ses cr\u00e9ateurs, Frank Seidel.<br \/>\nSans entrer dans les d\u00e9tails de la formation, voici petite check list de bonnes pratiques en mati\u00e8re de r\u00e9f\u00e9rencement \u00e0 consommer sans mod\u00e9ration :<br \/>\n&nbsp;<\/p>\n<ul>\n<li>Respecter les consignes des moteurs : rien de pire que de chercher \u00e0 les manipuler, toute tricherie serait in\u00e9vitablement d\u00e9tect\u00e9e par les 200 facteurs de classement \u00e0 l\u2019\u0153uvre. Une bonne lecture du <a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.fr\/fr\/fr\/intl\/fr\/webmasters\/docs\/search-engine-optimization-starter-guide-fr.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">guide <\/a>publi\u00e9 par Google s&rsquo;impose &#8230;<\/li>\n<li>Publier du contenu int\u00e9ressant, de qualit\u00e9 digne de confiance et l\u00e9gitime pour \u00eatre consid\u00e9r\u00e9 comme un site de qualit\u00e9 : oui, parfois les \u00e9vidences sont plus faciles \u00e0 dire qu&rsquo;\u00e0 faire &#8230;<\/li>\n<li>Faciliter l&rsquo;exp\u00e9rience utilisateur : le site id\u00e9al est facile \u00e0 trouver (et son contenu r\u00e9pond aux requ\u00eates qui ont amen\u00e9 l&rsquo;internaute dessus), \u00e0 utiliser, \u00e0 naviguer (avec un design fonctionnel), \u00e0 comprendre<\/li>\n<li>Bien travailler ses requ\u00eates cibles : et c&rsquo;est un vrai travail que de d\u00e9terminer les requ\u00eates optimales qui vont amener les internautes cibl\u00e9s sur le bon site, en conciliant fort volume de recherche, niveau de concurrence faible (pour arriver en premi\u00e8re page), et pertinence de la requ\u00eate pour atteindre ses objectifs.<\/li>\n<li>sp\u00e9cifier les requ\u00eates cibles pour chaque page, en mettant en coh\u00e9rence : url de la page, balise Title, description, balise H1, titres de menus<\/li>\n<li>travailler sur les liens : externes surtout, car plus une page sera point\u00e9e par des sites eux-m\u00eames reconnus comme de qualit\u00e9, plus elle sera visible, mais aussi internes<\/li>\n<li>structurer son site, certes pour le SEO, mais surtout en privil\u00e9giant l&rsquo;exp\u00e9rience utilisateur &#8230;<\/li>\n<\/ul>\n<p>Et pour aller plus loin, lire les 23 questions sugg\u00e9r\u00e9es par Google sur son blog :<br \/>\n&#8211; Auriez-vous confiance dans l&rsquo;information fournie par les contenus que vous proposez ?<br \/>\n&#8211; Est-ce que ces contenus sont \u00e9crits par un expert du domaine ou une personne connaissant bien le sujet ou le texte est-il superficiel ?<br \/>\n&#8211; Est-ce que votre site propose un contenu dupliqu\u00e9, partiellement repris, redondant ou plus ou moins r\u00e9\u00e9crit (syst\u00e8me de \u00ab\u00a0content spinning\u00a0\u00bb) ?<br \/>\n&#8211; Est-ce que cela vous poserait un probl\u00e8me de donner votre num\u00e9ro de carte bancaire \u00e0 un site tel que le v\u00f4tre ?<br \/>\n&#8211; Est-ce que vos articles contiennent des fautes d&rsquo;orthographe, de frappe ou des erreurs flagrantes ?<br \/>\n&#8211; Est-ce que les th\u00e8mes trait\u00e9s sont d\u00e9termin\u00e9s par les v\u00e9ritables int\u00e9r\u00eats de vos lecteurs ou le principal objectif de votre site est-il d&rsquo;identifier des th\u00e8mes permettant de bien appara\u00eetre dans les r\u00e9sultats des moteurs de recherche ?<br \/>\n&#8211; Proposez-vous des contenus, des recherches, des analyses et des reportages originaux ?<br \/>\n&#8211; Est-ce que vos pages apportent r\u00e9ellement un \u00ab\u00a0plus\u00a0\u00bb compar\u00e9es \u00e0 d&rsquo;autres sites apparaissant d\u00e9j\u00e0 dans les r\u00e9sultats des moteurs ?<br \/>\n&#8211; Quel contr\u00f4le de qualit\u00e9 est-il effectu\u00e9 sur vos contenus ?<br \/>\n&#8211; Vos articles d\u00e9crivent-ils plusieurs aspects d&rsquo;une histoire ?<br \/>\n&#8211; Est-ce que votre site est reconnu comme \u00e9tant de r\u00e9f\u00e9rence sur les th\u00e8mes qu&rsquo;il traite ?<br \/>\n&#8211; Le contenu est-il cr\u00e9\u00e9 par de tr\u00e8s nombreux r\u00e9dacteurs ou r\u00e9parti sur de nombreux sites afin de diluer son impact ?<br \/>\n&#8211; L&rsquo;article a-t-il \u00e9t\u00e9 \u00e9crit avec soin ou est-il n\u00e9glig\u00e9 ou h\u00e2tivement r\u00e9dig\u00e9 ?<br \/>\n&#8211; Pour une r\u00e9ponse relative \u00e0 la sant\u00e9, est-ce que vous auriez confiance dans la r\u00e9ponse apport\u00e9e par votre site ?<br \/>\n&#8211; Est-ce que vous reconnaitriez ce site comme faisant autorit\u00e9 dans un domaine si on vous en donnait le nom ?<br \/>\n&#8211; Est-ce que cet article propose une description compl\u00e8te et exhaustive du sujet trait\u00e9 ?<br \/>\n&#8211; Cet article propose-t-il une analyse perspicace et des informations int\u00e9ressantes, au-del\u00e0 des \u00e9vidences ?<br \/>\n&#8211; Aimeriez-vous bookmarker, partager avec des amis ce type de page ?<br \/>\n&#8211; Cet article propose-t-il un exc\u00e8s de publicit\u00e9s qui interf\u00e8re avec le contenu principal ?<br \/>\n&#8211; Est-ce que vous vous attendriez \u00e0 lire cet article dans un magazine papier, une encyclop\u00e9die ou un livre ?<br \/>\n&#8211; Les articles sont-ils courts, sans substance ou manquant de pr\u00e9cisions utiles ?<br \/>\n&#8211; Les contenus sont-ils \u00e9crits avec soin et d\u00e9tails ?<br \/>\n&#8211; Les visiteurs de ce site pourraient-ils se plaindre en lisant ces contenus ?<br \/>\nEt pour aller encore plus loin, nous vous invitons \u00e0 lire l&rsquo;article de Thomas Co\u00ebff\u00e9 :<br \/>\n<a href=\"http:\/\/www.blogdumoderateur.com\/google-search-quality-raters-guide-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.blogdumoderateur.com\/google-search-quality-raters-guide-2015\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google repr\u00e9sente 94% des parts de march\u00e9 en Europe, bien loin devant Yahoo (2,4%) et Bing (2,4%) : autant dire que \u00ab\u00a0s\u00e9duire\u00a0\u00bb Google quand on con\u00e7oit son site est aujourd\u2019hui fondamental pour quiconque veut \u00eatre visible et trouv\u00e9 sur le web, donc appara\u00eetre en premi\u00e8re page sur les requ\u00eates cibles vis\u00e9es &#8230; Si les algorythmes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,52],"tags":[],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-competences","category-optimiser-sa-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : former les start-up du Tarmac au r\u00e9f\u00e9rencement<\/title>\n<meta name=\"description\" content=\"Boite \u00e0 outils du start-uper : check list des questions \u00e0 se poser pour \u00eatre bien r\u00e9f\u00e9renc\u00e9 sur Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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