{"id":51999,"date":"2024-04-11T09:41:11","date_gmt":"2024-04-11T07:41:11","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=51999"},"modified":"2024-04-11T09:41:13","modified_gmt":"2024-04-11T07:41:13","slug":"se-financer-en-crowdfunding-capital-don-pret-ou-royalties-les-cles-pour-reussir-et-le-barometre-2023-du-financement-participatif","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/se-financer-en-crowdfunding-capital-don-pret-ou-royalties-les-cles-pour-reussir-et-le-barometre-2023-du-financement-participatif\/","title":{"rendered":"Se financer en crowdfunding\u00a0: capital, don, pr\u00eat ou royalties, les cl\u00e9s pour r\u00e9ussir et le barom\u00e8tre 2023 du financement participatif"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Les 4 formes d\u2019investissement en crowdfunding<\/h3>\n\n\n\n<p>Contrairement \u00e0 l\u2019investissement classique, on distingue quatre contreparties possibles pour l\u2019investisseur&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le don en \u00e9change de contreparties li\u00e9es au projet&nbsp;: <\/strong>entre 3 et 50 K\u20ac en France<strong>.<\/strong>Il s\u2019agit d\u2019une forme dans laquelle l\u2019investisseur ne per\u00e7oit pas de contrepartie financi\u00e8re mais un objet, un service\u2026<\/li>\n\n\n\n<li><strong>La participation au capital (<\/strong>fonds propres \u2013 Haut de bilan)&nbsp;: de 100 k\u20ac \u00e0 1&nbsp;M\u20ac. Comme pour les autres formes d\u2019investissement, l\u2019investisseur per\u00e7oit des parts de la soci\u00e9t\u00e9 et devient actionnaire. Il est r\u00e9mun\u00e9r\u00e9 \u00e0 l\u2019aide des dividendes ou lors de la vente\/ cession de ses titres par la plus-value.<\/li>\n\n\n\n<li><strong>Le pr\u00eat&nbsp;: <\/strong>entre 50 et 200k\u20ac<strong>.<\/strong>Toutes les plateformes peuvent d\u00e9sormais propos\u00e9es cette forme depuis le 1er octobre 2014 qui supprime le monopole bancaire sur les pr\u00eats r\u00e9mun\u00e9r\u00e9s m\u00eame si cette possibilit\u00e9 est encadr\u00e9e par le d\u00e9cret du 16 septembre 2014.<\/li>\n\n\n\n<li><strong>Les royalties&nbsp;: l\u2019e<\/strong>ntrepreneur rembourse des royalties qui d\u00e9pendent du succ\u00e8s du projet, ce qui va impacter le gain r\u00e9cup\u00e9r\u00e9 par l\u2019investisseur. D\u00e9but de l\u2019histoire pour ce type de financement.<\/li>\n<\/ul>\n\n\n\n<p>Ces 4 solutions peuvent \u00eatre sollicit\u00e9es \u00e0 diff\u00e9rents moments de la vie de l\u2019entreprise&nbsp;: par exemple, une difficult\u00e9 \u00e0 financer le projet en amor\u00e7age, permettre aux \u00e9pargnants de se r\u00e9approprier leur capital, etc.<\/p>\n\n\n\n<p>En savoir plus sur ces formes de financement\u00a0: voir article <a href=\"https:\/\/www.inovallee.com\/en\/le-crowdfunding-une-methode-de-financement-qui-plait-aux-start-up-atelier-9\/\">https:\/\/www.inovallee.com\/le-crowdfunding-une-methode-de-financement-qui-plait-aux-start-up-atelier-9\/<\/a> <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les 10 cl\u00e9s pour r\u00e9ussir son financement participatif<\/h3>\n\n\n\n<p>La pr\u00e9paration d\u2019une campagne de\u202fcrowdfunding\u202fest une \u00e9tape cruciale dans la phase de financement, dont d\u00e9pend le succ\u00e8s futur de la collecte.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u2019assurer de la maturit\u00e9 de son projet<\/li>\n\n\n\n<li>Pr\u00e9voir 2 \u00e0 3 mois de pr\u00e9paration pour constituer ses communaut\u00e9s, pr\u00e9parer la mobilisation de ses proches, mettre en place les outils de communication amont et cr\u00e9er un tableau de bord de suivi des op\u00e9rations<\/li>\n\n\n\n<li>Cr\u00e9er sa pr\u00e9sence multicanale en ligne, et surtout l\u2019animer tout au long de la campagne<\/li>\n\n\n\n<li>F\u00e9d\u00e9rer ses proches et ses r\u00e9seaux<\/li>\n\n\n\n<li>Choisir m\u00e9ticuleusement la bonne plateforme<\/li>\n\n\n\n<li>D\u00e9finir le cadre de sa campagne&nbsp;et l\u2019organiser : montant financier \u00e0 atteindre et surtout objectifs du financement, dur\u00e9e de la campagne, date de lancement, planification les \u00e9tapes et les actions d\u2019animation de ses communaut\u00e9s<\/li>\n\n\n\n<li>Construire sa campagne&nbsp;: donner envie avec sa page de pr\u00e9sentation et sa vid\u00e9o, et donc travailler son pitch<\/li>\n\n\n\n<li>Afficher des contreparties \/ promesses int\u00e9ressantes qui aient du sens pour les contributeurs<\/li>\n\n\n\n<li>G\u00e9rer son budget et son timing<\/li>\n\n\n\n<li>Analyser les donn\u00e9es de sa campagne<\/li>\n<\/ol>\n\n\n\n<p>Source&nbsp;: <a href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/preparer-votre-campagne-crowdfunding\">https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/preparer-votre-campagne-crowdfunding<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bien choisir sa plateforme\u00a0: les crit\u00e8res<\/h3>\n\n\n\n<p>Avant de se lancer dans une campagne de crowdfunding, il est primordial de bien identifier la plateforme qui correspond le mieux \u00e0 votre projet.&nbsp;Mais comment s\u2019y retrouver parmi toutes les plateformes existantes\u202f? Le choix de la plateforme ne\u202fpeut \u00eatre fait au hasard et de multiples crit\u00e8res sont \u00e0 prendre en compte&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le type de projet que l\u2019on porte pour choisir soit une plateforme g\u00e9n\u00e9raliste, soit une plateforme sp\u00e9cialis\u00e9e (projets culturels, immobiliers, innovants, \u00e0 impact, etc)<\/li>\n\n\n\n<li>Le profil des internautes contribuetirs que l\u2019on souhaite toucher<\/li>\n\n\n\n<li>Le type de financement\u00a0:<ul><li>don \/ pr\u00e9vente (pour des financements en g\u00e9n\u00e9ral de 5 \u00e0 100 K\u20ac en moyenne&nbsp;: Ulule, KissKissBankBank ou Kickstarter par exemple),<\/li><\/ul><ul><li>pr\u00eat (ou crowdlending) pour des lev\u00e9es entre 100 et 150 K\u20ac (par exe October ou Unilend)<\/li><\/ul><ul><li>equity&nbsp;: pour le financement de projets innovants (par ex Wiseed, Happy capital, sowefund, anaxago, etc)<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>ou royalties<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>La notori\u00e9t\u00e9 de la plateforme&nbsp;: nombre de projets financ\u00e9s, taux de r\u00e9ussite dee campagnes, typologie des projets, valeurs, montants atteints \u2026<\/li>\n\n\n\n<li>Le fonctionnement de la plateforme\u00a0: montant des commissions, obligation ou non d\u2019atteindre l\u2019objectif, niveau d\u2019accompagnement, services propos\u00e9s, etc<\/li>\n<\/ul>\n\n\n\n<p>Pour aller plus loin : <\/p>\n\n\n\n<p><a href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/5-criteres-bien-choisir-sa-plateforme\">https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/5-criteres-bien-choisir-sa-plateforme<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.leblogdudirigeant.com\/plateforme-crowdfunding-projet-entreprise\/\">https:\/\/www.leblogdudirigeant.com\/plateforme-crowdfunding-projet-entreprise\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/finance-heros.fr\/crowdfunding\/\">https:\/\/finance-heros.fr\/crowdfunding\/<\/a><\/p>\n\n\n\n<p>Les plateformes r\u00e9f\u00e9renc\u00e9es et partenaires de BPI France\u00a0<strong>: <\/strong>\u00a0<a href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/sites-plateformes-crowdfunding\">https:\/\/bpifrance-creation.fr\/encyclopedie\/financements\/financement-participatif\/sites-plateformes-crowdfunding<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Actualit\u00e9 du crowdfunding\u00a0: le barom\u00e8tre 2023 de Mazars &#8211; plus de 2 milliards r\u00e9unis malgr\u00e9 un recul de 11% et plus de 150\u00a0000 projets financ\u00e9s (mais seulement 3623 startups).<\/h3>\n\n\n\n<p>Le crowdfunding constitue une solution int\u00e9ressante pour les entreprises en recherche de capitaux, permettant de compl\u00e9ter les canaux conventionnels de financement.<\/p>\n\n\n\n<p>La formule a largement trouv\u00e9 son public puisque depuis 2015, le financement participatif global a \u00e9t\u00e9 multipli\u00e9 par 12 dans l&rsquo;Hexagone pour un total cumul\u00e9 de 9 milliards d&rsquo;euros, tout mod\u00e8le transactionnel confondu : don, pr\u00eat ou investissement.<\/p>\n\n\n\n<p>N\u00e9anmoins, apr\u00e8s avoir atteint des sommets en 2022, avec une collecte d\u00e9passant les 2,3 milliards d&rsquo;euros, le crowdfunding a connu son premier recul en 2023. Avec 2 089 millions d&rsquo;euros collect\u00e9s, ce mode de financement enregistre en effet une baisse de 11,3 %.<strong><\/strong><\/p>\n\n\n\n<p>Pour autant, le crowdfunding continue de s\u00e9duire, puisque la collecte se maintient au-dessus de la barre des 2 milliards d&rsquo;euros et surtout le nombre de projets financ\u00e9s conna\u00eet quant \u00e0 lui une hausse significative de 31 %, passant de 120 107 en 2022 \u00e0 157 535 en 2023.<\/p>\n\n\n\n<p>En revanche seuls 3623 sont des projets startups, et 63% seulement des montants collect\u00e9s le sont directement via les plateformes.<\/p>\n\n\n\n<p>Les campagnes de crowdfunding exigent donc un investissement important en temps et en ressources pour \u00eatre planifi\u00e9es et ex\u00e9cut\u00e9es avec succ\u00e8s. Et les entreprises doivent choisir la forme et la plateforme de crowdfunding les plus pertinentes, \u00e9laborer des strat\u00e9gies de campagne efficaces et s&rsquo;engager pleinement dans la gestion et la communication aupr\u00e8s des investisseurs \u2026.<\/p>\n\n\n\n<p>Sources : <\/p>\n\n\n\n<p><a href=\"https:\/\/www.mazars.fr\/insights\/publications-et-evenements\/etudes\/etude-barometre-2023-du-crowdfunding-en-france\">https:\/\/www.mazars.fr\/insights\/publications-et-evenements\/etudes\/etude-barometre-2023-du-crowdfunding-en-france<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.daf-mag.fr\/Thematique\/fonction-finance-1242\/financements-innovations-2124\/Breves\/Le-crowdfunding-en-recul-avec-2-3-milliards-d-euros-400874.htm\">https:\/\/www.daf-mag.fr\/Thematique\/fonction-finance-1242\/financements-innovations-2124\/Breves\/Le-crowdfunding-en-recul-avec-2-3-milliards-d-euros-400874.htm<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Les 4 formes d\u2019investissement en crowdfunding Contrairement \u00e0 l\u2019investissement classique, on distingue quatre contreparties possibles pour l\u2019investisseur&nbsp;: Ces 4 solutions peuvent \u00eatre sollicit\u00e9es \u00e0 diff\u00e9rents moments de la vie de l\u2019entreprise&nbsp;: par exemple, une difficult\u00e9 \u00e0 financer le projet en amor\u00e7age, permettre aux \u00e9pargnants de se r\u00e9approprier leur capital, etc. En savoir plus sur ces [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,50,46,44],"tags":[],"class_list":["post-51999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-competences","category-financer-sa-startup","category-vie-du-tarmac","category-tarmac-incubator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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