{"id":59618,"date":"2025-05-26T15:55:23","date_gmt":"2025-05-26T13:55:23","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=59618"},"modified":"2025-05-26T15:55:54","modified_gmt":"2025-05-26T13:55:54","slug":"club-markom-inovallee-digigram-growth-marketing","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/club-markom-inovallee-digigram-growth-marketing\/","title":{"rendered":"Digigram Digital fait un retour d\u2019exp\u00e9rience enthousiasmant au club markom sur le p\u00f4le Growth lanc\u00e9 il y a 5 ans par Khadija Kamoun."},"content":{"rendered":"

Le club Markom se r\u00e9unissait pour la deuxi\u00e8me fois le mardi 20 mai dernier : une vingtaine de responsables marketing et communication avait r\u00e9pondu \u00e0 l\u2019appel d\u2019inovall\u00e9e pour partager leurs pratiques.<\/p>\n\n\n\n

A l\u2019ordre du jour principal : un retour d\u2019exp\u00e9rience anim\u00e9 par Digigram Digital sur la dynamique growth initi\u00e9e en 2020 et son impact. <\/p>\n\n\n\n

Le groupe Digigram Digital, toujours \u00e0 la pointe de l\u2019innovation audio-num\u00e9rique<\/strong>.<\/h2>\n\n\n\n

Depuis 1985, Digigram est un acteur cl\u00e9 du monde de l\u2019audio num\u00e9rique professionnel avec ses solutions r\u00e9put\u00e9es pour leur fiabilit\u00e9 et leur qualit\u00e9. L\u2019entreprise implant\u00e9e sur inovall\u00e9e con\u00e7oit et fabrique des solutions innovantes pour la capture, la production et la diffusion d\u2019audio de haute qualit\u00e9. Digigram r\u00e9alise plus de 80 % de son chiffre d\u2019affaires \u00e0 l\u2019export et poursuit une strat\u00e9gie de croissance externe, illustr\u00e9e r\u00e9cemment par le rachat d\u2019AuviTran en 2023 et d\u2019OROS\u00a0en 2024, renfor\u00e7ant ainsi sa position sur les march\u00e9s de l\u2019audio critique et industriel.<\/p>\n\n\n\n

Aujourd\u2019hui elle accompagne ses prospects et clients partout dans le monde notamment gr\u00e2ce \u00e0 des techniques de marketing digital permettant d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement commercial. Un travail d\u2019investigation et de pr\u00e9cision \u00e0 la fronti\u00e8re entre le commercial et le marketing, qui s\u2019av\u00e8re \u00eatre une pr\u00e9cieuse valeur ajout\u00e9e pour les\u00a0\u00e9quipes commerciales de Digigram.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

Khadija Kamoun, initiatrice de la d\u00e9marche et \u00a0Head of Growth au sein de Digigram Digital<\/strong>.<\/h2>\n\n\n\n

Titulaire d\u2019un master en Anglais en communication et commercial, Khadija a r\u00e9alis\u00e9 de nombreuses missions \u00e0 avant de compl\u00e9ter son parcours \u00e0 Grenoble avec un master en management international obtenu \u00e0 GEM.<\/p>\n\n\n\n

En 2020 elle d\u00e9bute son aventure comme stagiaire chez Digigram, o\u00f9 elle occupe un poste de \u2018growth hacking\u2019 Les techniques de Growth marketing ne sont pas encore au programme des formations classiques (ils ne sont que 500 en France \u00e0 les ma\u00eetriser), mais  peu importe : Khadija s\u2019empare du sujet et se forme par elle-m\u00eame.<\/p>\n\n\n\n

Et \u00e7a marche : Khadija transforme son stage en contrat de travail chez Digigram.
En 5 ans elle n\u2019a pas ch\u00f4m\u00e9 ! Khadija a su cr\u00e9er, structurer et automatiser tout un p\u00f4le de growth marketing dont elle est aujourd\u2019hui la responsable, au sein d\u2019une \u00e9quipe de 3 personnes rattach\u00e9es \u00e0 la fois au p\u00f4le marketing \/ communication et au p\u00f4le vente.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

Le growth chez Digigram, ou comment les technologies de marketing automation optimisent le cycle commercial<\/strong>.<\/h2>\n\n\n\n

L\u2019ambition port\u00e9e par la direction de Digigram en 2020 \u00e9tait claire : miser sur les nouvelles techniques de growth pour se d\u00e9marquer dans un secteur concurrentiel, mais surtout mettre en place un processus d\u2019am\u00e9lioration syst\u00e9matique de sa capacit\u00e9 \u00e0 attirer, fid\u00e9liser et convertir des clients.<\/p>\n\n\n\n

A chaque \u00e9tape ses outils : de la conqu\u00eate \u00e0 la scalabilit\u00e9 en passant par le nurturing, l\u2019\u00e9quipe de Khadija s\u2019appuie sur une s\u00e9rie d\u2019outils webmarketing (Apollo, Sales navigator, dealfront, mailers, CRM, workflow automation \u2026) pour identifier \/ cibler des prospects, susciter leur int\u00e9r\u00eat, organiser des rencontres avec les commerciaux et monitorer en temps r\u00e9el la performance commerciale.<\/p>\n\n\n\n

Ce long et minutieux travail d\u2019apprivoisement de nouveaux contacts porte ses fruits : ainsi gr\u00e2ce au travail de l\u2019\u00e9quipe Growth en amont du plus gros salon audio \/ vid\u00e9o europ\u00e9en ISE \u00e0 Barcelone, les \u00e9quipes commerciales ont b\u00e9n\u00e9fici\u00e9 de 22 RDVs avec de nouveaux contacts directement sur le salon. Chaque commercial \u00e9tait tr\u00e8s pr\u00e9cis\u00e9ment renseign\u00e9 sur chaque nouvel interlocuteur :  une vraie d\u00e9marche de pr\u00e9-vente qui a d\u00e9multipli\u00e9 les conversions sur les salons.<\/p>\n\n\n\n

Ce retour d\u2019exp\u00e9rience pr\u00e9cis et pragmatique a enthousiasm\u00e9 les participants \u2013 une deuxi\u00e8me partie est d\u00e9j\u00e0 pr\u00e9vue pour la prochaine rencontre !<\/p>\n\n\n\n

\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Le club Markom se r\u00e9unissait pour la deuxi\u00e8me fois le mardi 20 mai dernier : une vingtaine de responsables marketing et communication avait r\u00e9pondu \u00e0 l\u2019appel d\u2019inovall\u00e9e pour partager leurs pratiques. A l\u2019ordre du jour principal : un retour d\u2019exp\u00e9rience anim\u00e9 par Digigram Digital sur la dynamique growth initi\u00e9e en 2020 et son impact.  Le groupe Digigram […]<\/p>\n","protected":false},"author":4,"featured_media":59619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,52,31],"tags":[],"class_list":["post-59618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-developpement-competences-salaries","category-optimiser-sa-communication-digitale","category-vie-technopole-inovallee"],"yoast_head":"\nDigigram Digital fait un retour d\u2019exp\u00e9rience enthousiasmant au club markom sur le p\u00f4le Growth lanc\u00e9 il y a 5 ans par Khadija Kamoun. - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Club Markom d'inovall\u00e9e \u202f: d\u00e9couvrez comment le p\u00f4le Growth de Digigram, lanc\u00e9 par Khadija Kamoun il y a 5 ans, a transform\u00e9 la strat\u00e9gie commerciale gr\u00e2ce au marketing automation et \u00e0 l\u2019innovation, renfor\u00e7ant la position de Digigram sur le march\u00e9 de l\u2019audio num\u00e9rique professionnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/club-markom-inovallee-digigram-growth-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digigram Digital fait un retour d\u2019exp\u00e9rience enthousiasmant au club markom sur le p\u00f4le Growth lanc\u00e9 il y a 5 ans par Khadija Kamoun. - 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