{"id":62619,"date":"2026-02-23T10:57:03","date_gmt":"2026-02-23T09:57:03","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=62619"},"modified":"2026-02-23T11:02:38","modified_gmt":"2026-02-23T10:02:38","slug":"tellyt-outil-communication-accessible-tpe-pme","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/tellyt-outil-communication-accessible-tpe-pme\/","title":{"rendered":"Tellyt : l\u2019outil qui rend la communication accessible \u00e0 toutes les TPE-PME"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"62619\" class=\"elementor elementor-62619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe5a4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe5a4c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15f7969d\" data-id=\"15f7969d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-935f60b elementor-widget elementor-widget-text-editor\" data-id=\"935f60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>De San Francisco \u00e0 Grenoble, l\u2019histoire d\u2019une journaliste devenue entrepreneure<\/em><\/p><p>Meaghan Major n\u2019est pas une novice en mati\u00e8re de communication. Ancienne photojournaliste pour L\u2019Express, Courrier International et Magnum Photos, sp\u00e9cialis\u00e9e dans le documentaire, elle a couvert des sujets internationaux comme le Sida avant de revenir en France, \u00e0 Grenoble, o\u00f9 elle avait v\u00e9cu quelques ann\u00e9es avant de d\u00e9m\u00e9nager en Californie. Son parcours, marqu\u00e9 par la crise des subprimes en 2008, <strong>l\u2019a conduite \u00e0 repenser la mani\u00e8re dont les entreprises communiquent<\/strong>.<\/p><p>Son constat ? <em>\u00ab On valorise peu le savoir-faire interne et les comp\u00e9tences en France, alors qu\u2019elles sont essentielles. \u00bb<\/em> Une frustration qui l\u2019a pouss\u00e9e \u00e0 cr\u00e9er l\u2019agence Witty.<\/p><h4><strong>Un outil n\u00e9 d\u2019un besoin : rendre la communication accessible<\/strong><\/h4><p>Apr\u00e8s avoir repris une entreprise de production audiovisuelle, Meaghan Major a identifi\u00e9 un manque criant : <em>\u00ab Les entreprises ont des ambitions, mais pas toujours les moyens de les concr\u00e9tiser. \u00bb<\/em> Les agences de communication proposent des strat\u00e9gies, mais leur co\u00fbt et leur manque de suivi op\u00e9rationnel laissent souvent les dirigeants sur leur faim. <em>\u00ab On fait une vid\u00e9o de temps en temps, mais c\u2019est du one-shot. Comment la diffuser ? Comment la rendre efficace ? \u00bb<\/em><\/p><p>C\u2019est en suivant un programme de 4 mois \u00e0 l\u2019ESSEC, \u00e9quivalent d\u2019un MBA acc\u00e9l\u00e9r\u00e9, qu\u2019elle a pris du recul et identifi\u00e9 une opportunit\u00e9 : <em>\u00ab Avec l\u2019arriv\u00e9e de l\u2019IA et des nouvelles g\u00e9n\u00e9rations, les enjeux de cybers\u00e9curit\u00e9 et de confidentialit\u00e9 croissants, il est \u00e0 la fois possible mais absolument n\u00e9cessaire de rendre la communication op\u00e9rationnelle et accessible. \u00bb<\/em><\/p><p>\u00a0<strong>Tellyt est n\u00e9 de cette r\u00e9flexion : un outil pour rendre les TPE-PME autonomes dans leur communication et de diviser par 5 leurs co\u00fbts tout en d\u00e9cuplant leurs r\u00e9sultats.<\/strong><\/p><h3><strong>Tellyt : trois piliers pour une communication efficace<\/strong><\/h3><p>Tellyt se positionne comme un guide dans la poche des entreprises, avec trois modules cl\u00e9s :<\/p><ul><li>Strat\u00e9gie : Une IA souveraine et s\u00e9curis\u00e9e, entra\u00een\u00e9e uniquement sur les donn\u00e9es du client, permettant de personnaliser les messages de l\u2019entreprise (recrutement, sur les produits, etc.) et ainsi atteindre des objectifs clairs.<\/li><li>Production : Des conseils et un guidage en temps r\u00e9el pour cr\u00e9er des vid\u00e9os professionnelles (cadrage, lumi\u00e8re, etc.), en partenariat avec des laboratoires de recherche pour \u00eatre \u00e0 la pointe de l\u2019innovation tout en gardant une approche sur le long terme .<\/li><li>Formation et diffusion : Un calendrier \u00e9ditorial cl\u00e9 en main, des checklists, et bient\u00f4t une analyse de l\u2019engagement.<\/li><\/ul><p><em>\u00ab Si vous n\u2019\u00eates pas visible, vous devenez invisible, \u00bb<\/em> rappelle Meaghan. <em>\u00ab Tellyt permet aux collaborateurs de devenir les premiers ambassadeurs de leur entreprise tout en s\u2019engageant dans la valorisation de l\u2019identit\u00e9 de marque. \u00bb<\/em><\/p><h4><strong>Des offres adapt\u00e9es \u00e0 chaque besoin<\/strong><\/h4><p>Tellyt propose trois formules pour s\u2019adapter \u00e0 toutes les tailles d\u2019entreprise :<\/p><ul><li><strong>Solopreneur et petites TPE<\/strong> : <strong>29\u20ac\/mois<\/strong> \u2013 Acc\u00e8s aux outils de base.<\/li><li><strong>Op\u00e9rationnel<\/strong> : <strong>79\u20ac\/mois<\/strong> \u2013 (ce qui, on le rappelle, \u00e9quivaut \u00e0 l\u2019ann\u00e9e \u00e0 un salaire d\u2019un alternant junior mensuel).<\/li><li><strong>Package complet<\/strong> : <strong>149\u20ac\/mois<\/strong> \u2013 avec en plus, 1h \u00e0 2h de conseil mensuel avec un charg\u00e9 d\u2019affaires d\u00e9di\u00e9, des cr\u00e9dits de post-production cumulables <em>\u00ab Pour le prix de deux mois d\u2019alternant, une entreprise peut avoir une strat\u00e9gie compl\u00e8te, des contenus r\u00e9guliers et un accompagnement sur mesure sur 1 an. \u00bb<\/em> pr\u00e9cise Meaghan.<\/li><\/ul><h4><strong>Les prochains mois d\u00e9di\u00e9s au d\u00e9veloppement et aux b\u00eata-testeurs<\/strong><\/h4><p>Tellyt finalise actuellement son <strong>MVP<\/strong> et recherche des <strong>b\u00eata-testeurs<\/strong> pour affiner l\u2019outil. <em>\u00ab On travaille avec des laboratoires pour peaufiner l\u2019IA et d\u00e9velopper des cas d\u2019usage concrets, \u00bb<\/em> annonce-t-elle. <em>\u00ab L\u2019objectif est de lancer une version robuste, test\u00e9e et valid\u00e9e par des utilisateurs r\u00e9els. \u00bb<\/em><\/p><h4><strong>Un ancrage fort \u00e0 Inovall\u00e9e-Tarmac<\/strong><\/h4><p>Install\u00e9e depuis plus de 10 ans sur le territoire, Meaghan Major appr\u00e9cie <em>\u00ab l\u2019esprit d\u2019ing\u00e9nieur et l\u2019envie de faire utile \u00bb<\/em> qui caract\u00e9rise Inovall\u00e9e. <em>\u00ab <strong>Ici, on ne se contente pas de parler innovation, on la vit<\/strong>. \u00bb<\/em> Tellyt s\u2019adresse en priorit\u00e9 aux startups medtech, un secteur qu\u2019elle conna\u00eet bien apr\u00e8s 13 ans d\u2019exp\u00e9rience, mais aussi aux PME industrielles comme celles de la m\u00e9tallurgie dont les besoins en communication vont de la valorisation des m\u00e9tiers aux enjeux de recrutement.<\/p><h4><strong>Alors, pourquoi choisir Tellyt ?<\/strong><\/h4><ul><li><strong>\u00c9conomique<\/strong> : Jusqu\u2019\u00e0 5 fois moins cher qu\u2019une agence.<\/li><li><strong>Efficace<\/strong> : 15 \u00e0 20h\/mois gagn\u00e9es pour les dirigeants.<\/li><li><strong>Authentique<\/strong> : <em>\u00ab Pas d\u2019IA g\u00e9n\u00e9rative, mais des outils qui valorisent le vrai. \u00bb<\/em><\/li><\/ul><p><strong>En savoir plus<\/strong> :\u00a0<a href=\"mailto:m.major@tellyt.io\"> <span data-olk-copy-source=\"MessageBody\">m.major@tellyt.io<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De San Francisco \u00e0 Grenoble, l\u2019histoire d\u2019une journaliste devenue entrepreneure Meaghan Major n\u2019est pas une novice en mati\u00e8re de communication. Ancienne photojournaliste pour L\u2019Express, Courrier International et Magnum Photos, sp\u00e9cialis\u00e9e dans le documentaire, elle a couvert des sujets internationaux comme le Sida avant de revenir en France, \u00e0 Grenoble, o\u00f9 elle avait v\u00e9cu quelques ann\u00e9es [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":62624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,44],"tags":[122,116,333,1506],"class_list":["post-62619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrivees-departs-tarmac","category-tarmac-incubator","tag-ia","tag-medtech","tag-pme","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tellyt : l\u2019outil qui rend la communication accessible \u00e0 toutes les TPE-PME - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"Tellyt : l\u2019outil IA pour une communication accessible aux TPE-PME. Strat\u00e9gie, production et formation \u00e0 partir de 29\u20ac\/mois. D\u00e9couvrez comment Meaghan Major, ex-journaliste, rend la communication autonome et \u00e9conomique, sans agence. Id\u00e9al pour les startups et PME industrielles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/tellyt-outil-communication-accessible-tpe-pme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tellyt : l\u2019outil qui rend la communication accessible \u00e0 toutes les TPE-PME - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Tellyt : l\u2019outil IA pour une communication accessible aux TPE-PME. Strat\u00e9gie, production et formation \u00e0 partir de 29\u20ac\/mois. 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