{"id":67377,"date":"2026-10-15T15:14:53","date_gmt":"2026-10-15T13:14:53","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=67377"},"modified":"2026-10-15T15:14:55","modified_gmt":"2026-10-15T13:14:55","slug":"inovallee-50-ans-impact-developpement-durable","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/inovallee-50-ans-impact-developpement-durable\/","title":{"rendered":"De la deeptech \u00e0 l\u2019impact\u00a0: 50 ans de battements d\u2019ailes de Colibri pour inovall\u00e9e, qui illustre combien les concepts passent, mais les convictions perdurent"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Dans le marketing et la communication territoriale, il y a comme ailleurs des effets de mode auxquels il est difficile d\u2019\u00e9chapper.<\/p>\n\n\n\n<p>Nous innovions dans les ann\u00e9es 70 avec notre concept pionnier de technopole. Nous surfions dans les ann\u00e9es 2000 sur la nouvelle vague du d\u00e9veloppement durable. Nous mettions le cap dans les ann\u00e9es 2010 sur la startup nation et l\u2019accent sur la deeptech. Retour au d\u00e9veloppement durable mais version RSE dans le nouveau monde post-Covid de 2020. C\u2019est \u00e0 pr\u00e9sent au tour de l\u2019IMPACT de prendre ses lettres de noblesse.<\/p>\n\n\n\n<p>Serions-nous si versatiles et inconsistants&nbsp;? Nos langages, et les strat\u00e9gies qui en d\u00e9coulent, sont-ils \u00e0 ce point asservis \u00e0 cette fast-fashion qui fait et d\u00e9fait les concepts \u00e0 un rythme toujours plus effr\u00e9n\u00e9&nbsp;?&nbsp;<\/p>\n\n\n\n<p>Evidemment non&nbsp;! Les mots changent, les valeurs et les actes sont pourtant les m\u00eames depuis 50 ans&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On faisait des \u00ab\u00a0startups\u00a0\u00bb \u00ab\u00a0deeptech\u00a0\u00bb bien avant la naissance des concepts<\/strong> (respectivement en 1976 et 2014)\u00a0: la preuve, Sames \u00e9tait la premi\u00e8re jeune entreprise inovallienne \u00e0 se cr\u00e9er \u00e0 partir d\u2019un brevet scientifique de pulv\u00e9risation \u00e9lectrostatique permettant de \u2026 r\u00e9duire l\u2019impact de la peinture sur l\u2019environnement\u00a0!<br><\/li>\n\n\n\n<li><strong>On faisait donc du d\u00e9veloppement durable qui s\u2019ignore (naissance du concept en 1987) d\u00e8s les ann\u00e9es 70<\/strong> et les entreprises les plus \u00ab\u00a0innovantes\u00a0\u00bb ont fait de la RSE sans le savoir depuis des d\u00e9cennies\u00a0: d\u2019Aristide Berg\u00e8s \u00e0 Michelin, il suffit de regarder l\u2019histoire incroyable de certains progressistes pour mesurer \u00e0 quel point, au-del\u00e0 de la performance \u00e9conomique, le d\u00e9veloppement de leurs entreprises a contribu\u00e9 au mieux vivre de toute une g\u00e9n\u00e9ration alentour. Ils n\u2019ont pas eu besoin d\u2019attendre les ann\u00e9es 2010 et la naissance des concepts d\u2019entreprises \u00e0 mission pour avoir un impact.<br><\/li>\n\n\n\n<li><strong>On faisait de l\u2019inclusion et de la diversit\u00e9 au naturel<\/strong>, quand Andr\u00e9 Niznik fondait RoboBAT sur inovall\u00e9e parce qu\u2019en 1981, il n\u2019avait pas pu rejoindre sa Pologne natale d\u00e9clar\u00e9e en \u00e9tat d\u2019urgence\u00a0: <a href=\"https:\/\/www.lemoniteur.fr\/article\/andre-niznik-directeur-general-de-robobat.1608004\">https:\/\/www.lemoniteur.fr\/article\/andre-niznik-directeur-general-de-robobat.1608004<\/a><br><\/li>\n\n\n\n<li><strong>On applique depuis toujours dans notre organisation <\/strong>m\u00eame la plupart des principes qui guident aujourd\u2019hui les entreprises \u00e0 mission ou \u00e0 impact\u00a0: un mod\u00e8le associatif non profitable, une gouvernance partag\u00e9e, une raison d\u2019\u00eatre et des valeurs, des missions d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral, une vision qui d\u00e9passe largement le seul cadre du d\u00e9veloppement \u00e9conomique pour faire de l\u2019\u00e9conomie un pilier du progr\u00e8s \u2026<\/li>\n<\/ul>\n\n\n\n<p>Alors oui, nous utilisons nous aussi les mots de notre \u00e9poque. Parce qu&rsquo;il faut bien \u00eatre compris, \u00eatre trouv\u00e9 sur les moteurs de recherche, d\u00e9sormais par les agents IA, et parfois r\u00e9ussir \u00e0 \u00e9merger dans le bruit ambiant.<\/p>\n\n\n\n<p>Mais les concepts passent plus vite que les convictions.<\/p>\n\n\n\n<p>Tous ces mots racontent finalement la m\u00eame chose : la volont\u00e9 de faire sa part. Celle du colibri de la l\u00e9gende, qui transporte goutte apr\u00e8s goutte de quoi \u00e9teindre l&rsquo;incendie.<\/p>\n\n\n\n<p>Des milliers de battements d&rsquo;ailes minuscules qui, mis bout \u00e0 bout, fa\u00e7onnent un territoire plus viable, plus vivable et plus \u00e9quitable. Car tels sont bien les 3 piliers d\u2019un d\u00e9veloppement durable dont le nom n\u2019est peut-\u00eatre plus \u00e0 la mode, mais le concept plus que jamais d\u2019actualit\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une entreprise qui met au point une technologie permettant de d\u00e9tecter une maladie mieux et plus t\u00f4t pour am\u00e9liorer sa prise en charge et la qualit\u00e9 de vie des malades<\/li>\n\n\n\n<li>Une autre qui r\u00e9duit sa consommation d&rsquo;\u00e9nergie<\/li>\n\n\n\n<li>Une \u00e9quipe qui repense ses pratiques de recrutement pour \u00eatre plus inclusive.<\/li>\n\n\n\n<li>Des salari\u00e9s qui viennent travailler \u00e0 v\u00e9lo.<\/li>\n\n\n\n<li>Des d\u00e9chets qui trouvent une seconde vie.<\/li>\n\n\n\n<li>Des dirigeants qui prennent le temps de se demander quel sera l&rsquo;effet r\u00e9el de leurs d\u00e9cisions dans cinq ou dix ans<\/li>\n<\/ul>\n\n\n\n<p>Finalement, l&rsquo;impact n&rsquo;est qu&rsquo;un nouveau mot pos\u00e9 sur une vieille intuition.<\/p>\n\n\n\n<p>Celle qui consiste \u00e0 consid\u00e9rer que la valeur d&rsquo;une innovation ne se mesure pas seulement \u00e0 ses performances, \u00e0 sa croissance ou \u00e0 sa valorisation, mais aussi et surtout aux cons\u00e9quences qu&rsquo;elle produit autour d&rsquo;elle.<\/p>\n\n\n\n<p>Depuis cinquante ans, les entreprises d&rsquo;inovall\u00e9e inventent, entreprennent, t\u00e2tonnent, r\u00e9ussissent parfois brillamment, \u00e9chouent parfois aussi. Mais elles ont en commun cette m\u00eame <strong>ambition : r\u00e9soudre des probl\u00e8mes bien r\u00e9els, avec bon sens et humilit\u00e9, au service de quelque chose de bien plus grand.<\/strong><\/p>\n\n\n\n<p><strong>Soigner mieux. Consommer moins. Produire plus proprement. S\u00e9curiser. Former. Inclure. Connecter.<\/strong><\/p>\n\n\n\n<p>\u00c0 quelques jours de la Semaine europ\u00e9enne du d\u00e9veloppement durable, ce num\u00e9ro est finalement une invitation \u00e0 regarder autrement notre \u00e9cosyst\u00e8me.<\/p>\n\n\n\n<p>Et si l&rsquo;impact \u00e9tait simplement l\u00e0 depuis le d\u00e9but ?<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le marketing et la communication territoriale, il y a comme ailleurs des effets de mode auxquels il est difficile d\u2019\u00e9chapper. Nous innovions dans les ann\u00e9es 70 avec notre concept pionnier de technopole. Nous surfions dans les ann\u00e9es 2000 sur la nouvelle vague du d\u00e9veloppement durable. Nous mettions le cap dans les ann\u00e9es 2010 sur [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":67378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,3356,29,31],"tags":[174,3370,336,348,206,3209],"class_list":["post-67377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosysteme-innovation","category-rse-evenements","category-evenements","category-vie-technopole-inovallee","tag-deeptech","tag-developpement-durable-2","tag-inclusion","tag-innovation","tag-rse","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la deeptech \u00e0 l\u2019impact\u00a0: 50 ans de battements d\u2019ailes de Colibri pour inovall\u00e9e, qui illustre combien les concepts passent, mais les convictions perdurent - inovall\u00e9e<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment inovall\u00e9e, depuis 50 ans, fa\u00e7onne un territoire par l&#039;innovation, inclusion et d\u00e9veloppement durable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/inovallee-50-ans-impact-developpement-durable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la deeptech \u00e0 l\u2019impact\u00a0: 50 ans de battements d\u2019ailes de Colibri pour inovall\u00e9e, qui illustre combien les concepts passent, mais les convictions perdurent - 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