{"id":6827,"date":"2016-04-28T15:39:44","date_gmt":"2016-04-28T14:39:44","guid":{"rendered":"https:\/\/www.inovallee.com\/?p=6827"},"modified":"2016-04-28T15:39:44","modified_gmt":"2016-04-28T14:39:44","slug":"vendredi-27-mai-atelier-passer-du-segment-marketing-au-rendez-vous-commercial","status":"publish","type":"post","link":"https:\/\/www.inovallee.com\/en\/vendredi-27-mai-atelier-passer-du-segment-marketing-au-rendez-vous-commercial\/","title":{"rendered":"Vendredi 27 mai : Atelier &quot;Passer du segment marketing au rendez-vous commercial&quot;"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/04\/blog_une-article-atelier-IAE.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-6828\" src=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/04\/blog_une-article-atelier-IAE-300x202.png\" alt=\"blog_une-article atelier IAE\" width=\"300\" height=\"202\" srcset=\"https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/04\/blog_une-article-atelier-IAE-300x202.png 300w, https:\/\/www.inovallee.com\/wp-content\/uploads\/2016\/04\/blog_une-article-atelier-IAE.png 305w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Pour une entreprise, le nerf de la guerre, c\u2019est le chiffre d\u2019affaires\u2026et la marge. <strong>Le succ\u00e8s et la p\u00e9rennit\u00e9 des soci\u00e9t\u00e9s passent d&rsquo;ailleurs par l\u2019efficacit\u00e9 commerciale<\/strong>. On entend par l\u00e0, proposer le \u00abbon produit\u00bb (ou service) au \u00abbon client\u00bb, et au \u00abbon moment\u00bb avec le \u00abbon m\u00e9dia\u00bb.<\/p>\n<p style=\"text-align: justify;\">Dans le cadre de son partenariat avec l&rsquo;IAE, inovall\u00e9e\u00a0 propose aux dirigeants de participer, le vendredi 27 mai, \u00e0 un atelier pour mieux appr\u00e9hender ces notions. En partant de vos situations et probl\u00e9matiques concr\u00e8tes, <strong>ce module vous permettra de rep\u00e9rer et distinguer les types de comp\u00e9tences sur lesquelles doit s\u2019appuyer votre projet d\u2019entreprise<\/strong> : individuelle, collective, strat\u00e9gique et de r\u00e9seau. Ni conf\u00e9rence, ni formation classique, ni s\u00e9ance de conseil, \u00ab IAExperts \u00bb est avant tout un moment d&rsquo;\u00e9change !<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Objectifs :<\/strong><\/span><br \/>\n&#8211; Apprendre comment passer du segment de client\u00e8le \u00e0 forte app\u00e9tence, vers une cible qualifi\u00e9e dont les besoins et les d\u00e9cideurs sont identifi\u00e9s<br \/>\n&#8211; Savoir o\u00f9 trouver les informations n\u00e9cessaires \u00e0 cette phase de prospection et transformer une cible commerciale en opportunit\u00e9s de chiffre d\u2019affaires<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Mini bio de l&rsquo;intervenant :<\/strong><\/span><br \/>\n<strong>Philippe CLAVEAU<\/strong> est professeur associ\u00e9 \u00e0 Grenoble IAE, sp\u00e9cialiste du diagnostic commercial et du marketing op\u00e9rationnel, il est \u00e9galement responsable de la Licence Professionnelle Distrisup. Membre du r\u00e9seau des Dirigeants Commerciaux de France, il est l\u2019auteur de \u00ab management de projets \u00e9v\u00e9nementiels \u00bb \u00e9ditions PUG &#8211; 2005 et \u00abBien se connaitre pour bien vendre\u00bb &#8211; PUG &#8211; 2010<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Informations pratiques :<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Quand ?<\/strong> vendredi 27 mai, de 12h \u00e0 14h<\/p>\n<p style=\"text-align: justify;\"><strong>O\u00f9 ?<\/strong> dans les locaux d&rsquo;inovall\u00e9e, 29 chemin du Vieux Ch\u00eane, Meylan<\/p>\n<p style=\"text-align: justify;\"><strong>Comment participer ?<\/strong> inscription OBLIGATOIRE (groupe de 10 personnes max) aupr\u00e8s de Christine AFONO : <a href=\"mailto:accueil@inovallee.com\">accueil@inovallee.com<\/a> &#8211; 04 76 90 41 57<\/p>\n<p><strong>Co\u00fbt :<\/strong> 10\u20ac pour les frais de d\u00e9jeuner (\u00e0 r\u00e9gler sur place par ch\u00e8que ou esp\u00e8ces \u2013 une facture vous sera remise le jour m\u00eame)<br \/>\n<strong>Renseignements relatifs \u00e0 l&rsquo;atelier :<\/strong> <a href=\"mailto:adriane.parkoo@grenoble-iae.fr\">adriane.parkoo@grenoble-iae.fr<\/a> \/ 04.76.82.56.09<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour une entreprise, le nerf de la guerre, c\u2019est le chiffre d\u2019affaires\u2026et la marge. Le succ\u00e8s et la p\u00e9rennit\u00e9 des soci\u00e9t\u00e9s passent d&rsquo;ailleurs par l\u2019efficacit\u00e9 commerciale. On entend par l\u00e0, proposer le \u00abbon produit\u00bb (ou service) au \u00abbon client\u00bb, et au \u00abbon moment\u00bb avec le \u00abbon m\u00e9dia\u00bb. Dans le cadre de son partenariat avec l&rsquo;IAE, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,37,29],"tags":[],"class_list":["post-6827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosysteme-innovation","category-my-ino","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendredi 27 mai : Atelier &quot;Passer du segment marketing au rendez-vous commercial&quot; - inovall\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovallee.com\/en\/vendredi-27-mai-atelier-passer-du-segment-marketing-au-rendez-vous-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendredi 27 mai : Atelier &quot;Passer du segment marketing au rendez-vous commercial&quot; - inovall\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Pour une entreprise, le nerf de la guerre, c\u2019est le chiffre d\u2019affaires\u2026et la marge. 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